On Podcasting Q&A, you'll hear the best tips and strategies to launch, grow, and monetize your podcast. Whether it's getting more podcast listeners, promoting your podcast on social media, or how to produce high-quality episodes in your editing software, Podcasting Q&A has everything you need to succeed. New episodes come out every Monday.
Best Free Podcasting Tools
vor 2 Tagen
11:01In this episode, Ross asks "where can I get free music & what is the best editing software?" for a podcasting project. Thanks for your question, Ross!Guest Badr MilliganHost of The Short Box PodcastTwitter: @TheShortBoxJaxCheck out his podcast here: https://www.theshortboxpodcast.com/EDITING TIPSBuzzsprout Podcast Editing PlaylistEDITING SOFTWAREAudacityFree, open source audio editing software compatible with Windows, macOS, Linux & more!Audacity Help & How-to's: https://forum.audacityteam.org/GarageBandFree audio editing software compatible with macOS. Apple App store also has a mobile version. FREE MUSICBuzzsprout Podcast Music PlaylistYouTube Audio Libraryhttps://freemusicarchive.orghttps://pixabay.comhttps://incompetech.comFREE SOUND EFFECTShttps://freesound.org/ Have a question?Record & submit your question at podinbox.com/buzzsprout to be featured on a future episode!Podcasting Q&A is hosted by Jordan Blair @jordanpods.
The Pros & Cons of Episode Artwork
18:00In this episode, Andrew asks, "what are the pros and cons of episodic artwork?"Thank you, Andrew, for your question! You can check out his podcast, The Family Histories Podcast here: https://www.buzzsprout.com/1712992Guest Angie GriffithHost of 4 Things For Your Podcast & Podcast StrategistCheck out her website & podcast here: https://beacons.ai/theactualangieHaving episodic artwork is an easy way to add uniqueness to your podcast, but is it worth all the extra time and effort to create?PROSAdds uniqueness & elevated visualizationGuest feature makes them feel specialRe-use imagery for social promotionCONSCareful to not have guest feature make them appear as the host of the podcastDifficult to update if there is a mass change in your podcast (i.e. name, branding, network)Time consuming & potentially expensiveSmaller than main cover art in the feed Have a question?Record & submit your question at podinbox.com/buzzsprout to be featured on a future episode!Podcasting Q&A is hosted by Jordan Blair @jordanpods.
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Support Mailbag: Directories
24:14In this episode, Buzzsprout support team members Gilon & Priscilla join Jordan to answer some of the most asked questions about podcast directories! Questions answered in this episode:Does Buzzsprout submit my podcast to directories for me?What is required to get listed?How long does it take to get listed across all directories? Why am I not listed yet in a specific directory yet? What can I do? Once I am listed, how do new episodes show up? What do I do if a new episode isn't showing? Have a question?Record & submit your podcast question at podinbox.com/buzzsprout to be featured on a future episode!Podcasting Q&A is hosted by Jordan Blair @jordanpods.
Ways to Boost Audience Engagement
13:06In this episode, Mary asks, "do you have any tips for audience engagement?" Thank you, Mary, for your question! You can check out her podcast, Stop Drinking & Start Living here: https://www.buzzsprout.com/894589Guest Gill TietzHost of Sober Powered Podcast, where she uses science, psychology, and compassion to help you understand why you struggle to moderate, why it's so hard to quit drinking, and how to develop the coping skills you need to stay sober. Check out her podcast here: https://www.soberpowered.com/It can be tough to get your audience engaged and participating with your calls to action. Here are some quick tips to increase listener interaction!1. Be AccessibleMake sure that listeners know where and how to reach you (Facebook Group, Email, Discord, etc.). 2. Be SpecificTell your audience exactly what to contact you about. For example, instead of "Ask me anything!" try saying "What is something you've struggled with lately?" to generate more focused engagement. 3. Be Authentic Audience members don't respond well to aggressive marketing tactics & can tell when someone is only trying to make a sale. Be genuine in your intentions to bring value to your listeners, and they will give value back. Have a question?Record & submit your question at podinbox.com/buzzsprout to be featured on a future episode!Podcasting Q&A is hosted by Jordan Blair @jordanpods.
How to Get Guests to Promote Your Podcast
13:17In this episode, Kate Casey joins Jordan to share her strategies for getting celebs to promote their guest interviews on her podcast! Thank you, Marie, for your question! You can check out her podcast, Culture and Leadership Connections here: https://www.buzzsprout.com/202666Guest Kate CaseyHost of Reality Life with Kate Casey, where she interviews the directors, producers, and stars of unscripted television. Follow Kate and her podcast here: linktr.ee/KatecaseyTIPS FOR GUEST PROMOTION: 1. MANAGE YOUR EXPECTATIONS OF GUEST MARKETINGBe mindful that guests are not a marketing team, and they might not share the interview at all! You can prepare the guest by asking them to please share the episode after it publishes, and make sure that the quality of the podcast is good to increase t. 2. COMPLIMENT THE GUEST TO BUILD TRUST & CONFIDENCEComplimenting starts when you pitch them to come on the show! Tell them after the interview what an amazing job they did and be specific about things they said that were meaningful to you. People want to be appreciated, and a little encouragement goes a long way.3. PROVIDE QUALITY MATERIALS TO THE GUEST THAT ARE EASY TO SHAREAsk the guest for a picture of themselves they really like, because if the marketing materials sound great, look great, and are easy to share, the guest is more likely to use them. Have a question?Record & submit your question at podinbox.com/buzzsprout to be featured on a future episode!Podcasting Q&A is hosted by Jordan Blair @jordanpods.
Pitching a Podcast Sponsor: How to Write a Winning Pitch Email
7:06In this episode, we give tips on how to craft the perfect pitch email to grab the attention of a potential sponsor. TIPS FOR MAKING A GOOD FIRST IMPRESSIONDo your research: look into the brand to be sure they are a good fit & customize the pitch with information about the potential sponsorLook the part: use a pitch deck or one-pager to show you mean business! Check out our previous episode about how to make a pitch deck or one-pager here: https://www.buzzsprout.com/328913/10857825Be clear & confident: be concise, friendly, & confident in the way you write your emailCREATE AN EMAIL TEMPLATECreating a word document and saving it as a template to copy & paste into the body of an email will save lots of time!A pitch email should have three basic things: Podcast name and a brief descriptionWhy you think the sponsor would be a good fitLinks to the podcast website & socialsRemember, be personable and friendly!Things to avoid:Complaining about how hard it is to find sponsorshipsIncluding large attachments such as audio files or press kits Asking for too many sponsorships upfrontWHERE TO FIND SPONSORS:Cold EmailTarget emails to appropriate brandsListen to other podcasts in your niche to find brands interested in podcast advertisingTry finding a local company with a digital storefrontPodcast Ad MarketplacePodcorn.comGumball.fmAgency or Network RepresentationAdvertisecast.comMidrollTrue Native MediaHave a question?Record & submit your question at podinbox.com/buzzsprout to be featured on a future episode!Podcasting Q&A is hosted by Jordan Blair @jordanpods
Pitching a Podcast Sponsor: Create a Pitch Deck or One Pager/Single Sheet
4:45In this episode, we give tips on how to create a simple yet effective pitch deck or one-pager to send to potential sponsors. PITCH DECKHere are some sites that have pitch deck templates:https://www.beautiful.aihttps://www.canva.comhttps://slidebean.comhttps://www.google.com/slidesSlides to include in your pitch deck: TITLE: Podcast Artwork, Name, & TaglineABOUT: Short summary, podcast info & genre, mission, etc.AUDIENCE/STATS: Downloads, listener demographics, and/or podcast industry statsGet podcast industry stats from: Buzzsprout Global Stats (https://www.buzzsprout.com/global_stats), Edison Research (https://www.edisonresearch.com/podcast-research), or Podcast Insights (https://www.podcastinsights.com)PRICING: List cost per 1,000 downloads, bundle discounts, or just a flat-rate you feel comfortable with. TEAM/CONTACT INFO: Include people making the podcast happen, along with the podcast email, website, and socials.ONE PAGER/SINGLE SHEETUse a resume or newsletter template from any word processor to create a one pager to send to a sponsor. Be sure to include the five items listed for the pitch deck slides on the single sheet. Remember to save your pitch deck or one pager so that information can be updated in the future as your podcast grows! Have a question?Record & submit your question at podinbox.com/buzzsprout to be featured on a future episode!Podcasting Q&A is hosted by Jordan Blair @jordanpods
How to Create an Effective Podcast Promo
30:04Want to create a podcast promo but not sure where to even start? In this episode, Buzzsprout Head of Marketing, Alban Brooke, joins Jordan to give tips that are sure to make your promo shine!Things covered in this episode & links:WRITE A SCRIPTA podcast promo must be 12-40 seconds long, so be concise with information. 5 Things to Include:Podcast nameOne-sentence descriptionWho the podcast is forWhy they should listenCall to actionRECORDRecord in a sound-treated environmentUse a microphone Record multiple takes and versions (practice makes perfect!)EDIT & POLISHTips for editing vocals:Remove unwanted sounds or awkward pausesConsistent audio volume throughoutIf ad is too long, try speeding up vocals 1-5% to fit Sound effects and music:https://www.buzzsprout.com/blog/free-music-for-podcastsNow that you've finished your podcast promo, you'll want to get it in front of as many podcasters as possible. Head over to buzzsprout.com/ads to buy your first ad and get your promo in front of the right audience.ALBAN'S TWITTER & CUNNINGHAM'S LAWTwitter Post: https://twitter.com/AlbanBrooke/status/1536492873666990081?s=20&t=CsNY6YwSvRMgYkKr3dH5wgCunningham's Law: https://theoutline.com/post/8084/i-spent-a-week-being-wrong-online*NOT A REAL BALLOON ANIMAL PODCAST IS NOT A REAL PODCAST...SORRY IF WE GOT YOUR HOPES UP.
Using QR Codes for Podcast Promotion
3:16In this episode, Claire asks how to make the most of the QR Code she purchased for her podcast. To listen to Claire's podcast, From the Horsebox, visit her website: https://fromthehorsebox.buzzsprout.com/Have a question?Record & submit your question at podinbox.com/buzzsprout to be featured on a future episode!
Why Podcast Transcripts are Important & How to Create One
5:15In this episode, Joshua asks, "Exactly how important is transcribing?" Thanks for the question, Joshua! You can check out Joshua's podcast, 4th and Flex Fantasy Football Podcast here: https://4thandflexpodcast.buzzsprout.com/What podcast transcripts do:make your content more accessible to listeners who are hard of hearing.boost SEO so search engines like Google can find your content.can heighten listener engagement, andmake it easy for listeners to share quotes to social media.Human-Transcription Services:Rev ($1.25/min and 99% accuracy),GoTranscript ($0.86/min and 99%+ accuracy), orhiring a freelance transcriber from Upwork ($10-$100; accuracy varies).Automated Transcription Services: Otter.aiTemiRevSonix.aiDescriptScribieTrintDo-It-Yourself Transcription:For examples of transcript formatting, check out Buzzcast & Podcasting Q&A transcripts. https://pqa.buzzsprout.comhttps://buzzcast.buzzsprout.comBuzzsprout Blogs & Videos:How to Transcribe Your Podcast : https://www.buzzsprout.com/blog/transcribe-your-podcastHow to Add Transcripts to Your Podcast Episodes (Video): https://www.youtube.com/watch?v=N1fJ3K4vvq4