From Federal Prison to Celebrity Jeweler | Jimmy Phan

Jimmy Phan, known as Jimmy the Gent, went from federal prison to building a multimillion-dollar jewelry business. But the story behind the celebrity clients and custom diamonds includes a SWAT raid, raising his daughter, and a betrayal he says cost him $1.8 million in jewelry.In this episode of The Level Up Podcast, Paul Alex sits down with the Houston celebrity jeweler behind Done Right & Co. for an honest conversation about entrepreneurship, fatherhood, trust, and starting over.Jimmy explains how he built an audience on MySpace, why his music career lost momentum, and how Instagram helped him find a new direction. He shares how learning the jewelry business from Iceman Nick changed his family’s future, how his daughter’s viral videos brought new attention to his work, and how he began designing custom jewelry for 6ix9ine.He also opens up about the SWAT raid his daughter witnessed, why he turned down a 20-year entertainment deal for her, and what happened when someone he treated like family stole from his business.Along the way, Jimmy and Paul unpack the lessons behind the success: earning trust through good business, recognizing warning signs in partnerships, protecting your time, and giving your children opportunities you never had.If you’re building a business, rebuilding after a setback, or trying to create a better future for your family, this conversation brings the decisions behind the comeback into focus.CONNECT WITH JIMMY PHANInstagram: @jimmyxboihttps://www.instagram.com/jimmyxboi/Done Right & Co.: @donerightandcohttps://www.instagram.com/donerightandco/FOLLOW THE LEVEL UP PODCASTInstagram: @thelevelupwithpaulalexhttps://www.instagram.com/thelevelupwithpaulalex/Spotify: https://open.spotify.com/show/5LcpkTtl2x1na6PGLSIY0BApple: https://podcasts.apple.com/us/podcast/the-level-up-podcast-w-paul-alex/id1733135157Watch on YouTube https://www.youtube.com/channel/UCNB9ivoJf7ppjuSplOAkEZwSubscribe for more conversations with entrepreneurs about what it actually takes to level up.

Being the first company into a market can sound like the ultimate competitive advantage. But being first often means paying the price to educate customers, discover what does not work, and make expensive mistakes everyone else gets to learn from.In this episode of The Level Up Podcast, Paul Alex breaks down why entrepreneurs do not always need an original idea to create an extraordinary business and how stronger execution can outperform innovation alone.You’ll learn why established markets provide valuable proof of demand, how studying your competitors can reveal opportunities for improvement, and why better service, stronger systems, and more disciplined execution can allow a later entrant to capture significant market share.In this episode, you’ll learn:• Why first movers often absorb the highest cost of market education• How competitors can provide valuable lessons before you enter a market• Why improving an existing solution can be more powerful than inventing a new one• How operational excellence can become your strongest competitive advantageThe truth is simple: You do not have to create the category to become the company that dominates it.Study the market. Find the weaknesses. Build the stronger operation and execute better than the people who arrived before you.Your Network is your NETWORTH!Make sure to add me on all SOCIAL MEDIA PLATFORMS:Instagram: https://jo.my/paulalex2024Facebook: https://jo.my/fbpaulalex2024YouTube: https://www.youtube.com/channel/UCGhDAD1JyGGzSQUPD9lc9HQLinkedIn: https://jo.my/inpaulalex2024Looking for a secondary source of income or want to become an entrepreneur? Check out one of my companies below to see if we can help you:www.CashSwipe.comFREE Copy of my book “Blue to Digital Gold - The New American Dream”www.officialPaulAlex.com

Technology can make a strong process faster, but it cannot turn a broken process into a good one.In this episode of The Level Up Podcast, Paul Alex breaks down why entrepreneurs often buy new software hoping it will solve operational problems that actually begin with unclear systems and poorly designed workflows.You’ll learn why processes should work manually before they are automated, how unnecessary software creates additional costs and confusion, and why simplifying your technology stack can improve both execution and profitability.In this episode, you’ll learn:• Why software amplifies the process that already exists• How technology can hide deeper operational problems• Why manual workflows should be proven before automation• How reducing unnecessary tools can improve clarity and marginsThe truth is simple: A new tool cannot replace a clear system.Design the workflow. Remove the friction. Prove that the process works and then use technology to scale something that already makes sense.Your Network is your NETWORTH!Make sure to add me on all SOCIAL MEDIA PLATFORMS:Instagram: https://jo.my/paulalex2024Facebook: https://jo.my/fbpaulalex2024YouTube: https://www.youtube.com/channel/UCGhDAD1JyGGzSQUPD9lc9HQLinkedIn: https://jo.my/inpaulalex2024Looking for a secondary source of income or want to become an entrepreneur? Check out one of my companies below to see if we can help you:www.CashSwipe.comFREE Copy of my book “Blue to Digital Gold - The New American Dream”www.officialPaulAlex.com

A strong company can care deeply about its people without removing accountability from the workplace.In this episode of The Level Up Podcast, Paul Alex breaks down why treating employees like an unconditional family can create dangerous expectations and why high-performing businesses operate more like championship teams.You’ll learn how consistently tolerating poor performance affects your strongest employees, why accountability and support need to exist together, and how clearly defined expectations can create a culture where talented people want to perform at their highest level.In this episode, you’ll learn:• Why unconditional tolerance can weaken business standards• How underperformance affects your highest-performing employees• Why great cultures combine support with clear accountability• How performance standards protect the strength of the entire teamThe truth is simple: Caring about your team does not mean lowering the standard.Support your people. Develop their skills. Reward strong performance and protect the culture that allows your best operators to thrive.Your Network is your NETWORTH!Make sure to add me on all SOCIAL MEDIA PLATFORMS:Instagram: https://jo.my/paulalex2024Facebook: https://jo.my/fbpaulalex2024YouTube: https://www.youtube.com/channel/UCGhDAD1JyGGzSQUPD9lc9HQLinkedIn: https://jo.my/inpaulalex2024Looking for a secondary source of income or want to become an entrepreneur? Check out one of my companies below to see if we can help you:www.CashSwipe.comFREE Copy of my book “Blue to Digital Gold - The New American Dream”www.officialPaulAlex.com

Getting access to successful entrepreneurs can expose you to strategies, connections, and lessons that might otherwise take years to discover. But access alone does not produce results.In this episode of The Level Up Podcast, Paul Alex breaks down why joining masterminds, hiring mentors, and entering high-level rooms only becomes valuable when you aggressively implement what you learn.You’ll learn why information without action creates little return, how rapid implementation separates serious operators from spectators, and why solving one major bottleneck after leaving the room can be more valuable than collecting hundreds of pages of notes.In this episode, you’ll learn:• Why access to successful people does not automatically create success• How implementation determines the real ROI of mentorship• Why taking notes means nothing without changing your operations• How speed of execution can turn strategy into measurable resultsThe truth is simple: Paying for knowledge does not guarantee transformation.Take the lesson. Apply it immediately. Turn the information into action and make the investment prove itself through results.Your Network is your NETWORTH!Make sure to add me on all SOCIAL MEDIA PLATFORMS:Instagram: https://jo.my/paulalex2024Facebook: https://jo.my/fbpaulalex2024YouTube: https://www.youtube.com/channel/UCGhDAD1JyGGzSQUPD9lc9HQLinkedIn: https://jo.my/inpaulalex2024Looking for a secondary source of income or want to become an entrepreneur? Check out one of my companies below to see if we can help you:www.CashSwipe.comFREE Copy of my book “Blue to Digital Gold - The New American Dream”www.officialPaulAlex.com

Natural ability can give someone an advantage at the beginning. But talent without discipline eventually creates an opening for the person willing to keep practicing, improving, and executing longer.In this episode of The Level Up Podcast, Paul Alex breaks down why entrepreneurs should stop obsessing over the advantages their competitors were born with and start focusing on the habits they can control.You’ll learn why repeated effort can close skill gaps, how adversity can strengthen operators who are used to earning their progress, and why consistent daily execution can outperform raw talent over a long enough timeline.In this episode, you’ll learn:• Why natural talent is only an initial advantage• How consistent repetition improves skills over time• Why difficult learning curves can strengthen your work ethic• How discipline can become a competitive advantage against more gifted competitorsThe truth is simple: You cannot control how naturally talented someone else is.You can control the reps. You can control the consistency. You can control whether you are still working after everyone else gets comfortable.Your Network is your NETWORTH!Make sure to add me on all SOCIAL MEDIA PLATFORMS:Instagram: https://jo.my/paulalex2024Facebook: https://jo.my/fbpaulalex2024YouTube: https://www.youtube.com/channel/UCGhDAD1JyGGzSQUPD9lc9HQLinkedIn: https://jo.my/inpaulalex2024Looking for a secondary source of income or want to become an entrepreneur? Check out one of my companies below to see if we can help you:www.CashSwipe.comFREE Copy of my book “Blue to Digital Gold - The New American Dream”www.officialPaulAlex.com

Your time is one of the few resources you can never earn back. Yet many entrepreneurs give it away constantly through unnecessary meetings, favors, conversations, and requests that have little connection to their actual priorities.In this episode of The Level Up Podcast, Paul Alex breaks down why protecting your calendar is essential if you want to operate at a higher level.You’ll learn why constant accessibility destroys focus, how stronger boundaries protect your most productive hours, and why placing greater value on your expertise can help you spend more time building instead of reacting to everyone else’s demands.In this episode, you’ll learn:• Why excessive accessibility can destroy your productivity• How low-value meetings compete with high-value work• Why stronger boundaries protect your cognitive energy• How controlling your calendar improves execution and focusThe truth is simple: Every hour you give away is an hour you cannot invest somewhere else.Guard the calendar. Protect your best working hours. Give your time to the people and activities that genuinely deserve it.Your Network is your NETWORTH!Make sure to add me on all SOCIAL MEDIA PLATFORMS:Instagram: https://jo.my/paulalex2024Facebook: https://jo.my/fbpaulalex2024YouTube: https://www.youtube.com/channel/UCGhDAD1JyGGzSQUPD9lc9HQLinkedIn: https://jo.my/inpaulalex2024Looking for a secondary source of income or want to become an entrepreneur? Check out one of my companies below to see if we can help you:www.CashSwipe.comFREE Copy of my book “Blue to Digital Gold - The New American Dream”www.officialPaulAlex.com

Waiting feels harmless because nothing immediately breaks when you delay. But every day you postpone taking action is another day without experience, feedback, momentum, or progress.In this episode of The Level Up Podcast, Paul Alex breaks down why waiting for the perfect time can quietly become one of the most expensive habits in entrepreneurship.You’ll learn why ideal conditions rarely arrive, how delaying execution creates lost opportunities that cannot be recovered, and why taking an imperfect step today can be far more valuable than continuing to prepare for a perfect tomorrow.In this episode, you’ll learn:• Why waiting for the perfect moment can keep you stuck indefinitely• How delay costs you time, experience, and valuable market feedback• Why imperfect action creates momentum faster than endless preparation• How urgency can strengthen your ability to execute consistentlyThe truth is simple: The future does not reward the plans you kept postponing.Take the first step. Enter the market. Let action give you the information that waiting never will.Your Network is your NETWORTH!Make sure to add me on all SOCIAL MEDIA PLATFORMS:Instagram: https://jo.my/paulalex2024Facebook: https://jo.my/fbpaulalex2024YouTube: https://www.youtube.com/channel/UCGhDAD1JyGGzSQUPD9lc9HQLinkedIn: https://jo.my/inpaulalex2024Looking for a secondary source of income or want to become an entrepreneur? Check out one of my companies below to see if we can help you:www.CashSwipe.comFREE Copy of my book “Blue to Digital Gold - The New American Dream”www.officialPaulAlex.com

There is a major difference between taking a calculated risk and putting yourself in a position where every decision is controlled by financial desperation.In this episode of The Level Up Podcast, Paul Alex breaks down why cash reserves can become one of a founder’s strongest strategic advantages and how financial runway affects the way you negotiate, choose clients, and respond to risk.You’ll learn why leaving a stable income source without adequate reserves can weaken your decision-making, how maintaining cash gives you greater freedom to reject bad opportunities, and why financial discipline before the transition can create more confidence after it.In this episode, you’ll learn:• Why financial desperation weakens your negotiating position• How cash reserves give entrepreneurs more strategic flexibility• Why building runway before leaving your job reduces unnecessary pressure• How financial discipline can improve the quality of your business decisionsThe truth is simple: It is much easier to make strong decisions when survival is not dependent on closing the next deal.Build the reserves. Protect your runway. Give yourself enough financial breathing room to operate from strategy instead of fear.Your Network is your NETWORTH!Make sure to add me on all SOCIAL MEDIA PLATFORMS:Instagram: https://jo.my/paulalex2024Facebook: https://jo.my/fbpaulalex2024YouTube: https://www.youtube.com/channel/UCGhDAD1JyGGzSQUPD9lc9HQLinkedIn: https://jo.my/inpaulalex2024Looking for a secondary source of income or want to become an entrepreneur? Check out one of my companies below to see if we can help you:www.CashSwipe.comFREE Copy of my book “Blue to Digital Gold - The New American Dream”www.officialPaulAlex.com

Major goals are not always destroyed by one dramatic decision to quit. More often, progress disappears through small compromises repeated over and over again.In this episode of The Level Up Podcast, Paul Alex breaks down how seemingly minor acts of self-sabotage can weaken your discipline and why keeping small commitments to yourself matters more than most entrepreneurs realize.You’ll learn how repeatedly lowering your own standards damages self-trust, why small daily actions compound in both directions, and how building a reputation with yourself for following through can improve the way you approach bigger challenges.In this episode, you’ll learn:• How small compromises accumulate into larger performance problems• Why breaking promises to yourself can weaken your confidence• How consistent follow-through strengthens self-trust• Why discipline is built through ordinary decisions nobody else seesThe truth is simple: Big failures often begin as small exceptions you allowed yourself to repeat.Keep the promise. Protect the standard. Build confidence by proving to yourself that your word means something.Your Network is your NETWORTH!Make sure to add me on all SOCIAL MEDIA PLATFORMS:Instagram: https://jo.my/paulalex2024Facebook: https://jo.my/fbpaulalex2024YouTube: https://www.youtube.com/channel/UCGhDAD1JyGGzSQUPD9lc9HQLinkedIn: https://jo.my/inpaulalex2024Looking for a secondary source of income or want to become an entrepreneur? Check out one of my companies below to see if we can help you:www.CashSwipe.comFREE Copy of my book “Blue to Digital Gold - The New American Dream”www.officialPaulAlex.com