
Forecasting, Inventory and AI: What Supply Chain Leaders Are Missing
13/08/2026
0:00
30:20
Is the answer to supply chain disruption really more technology? In this episode of ASCM's The Chain, host Abe Eshkenazi sits down with John Melbye, founder of Become Demand Driven, to challenge some of the most common assumptions shaping supply chain planning today. Organizations continue investing heavily in AI, planning platforms and digital transformation initiatives, yet many still struggle with inventory imbalances, stockouts, forecasting challenges and operational inefficiencies. John argues that better tools alone won't solve these problems—and that true improvement starts with questioning the assumptions behind how supply chains are managed. If you're evaluating AI investments, rethinking inventory strategy or looking for new ways to improve supply chain performance, this conversation will challenge conventional wisdom and provide a fresh perspective on what drives real results. Key Topics Covered:
- Why technology alone doesn't fix supply chain problems
- The limitations of traditional forecasting and planning
- How AI should—and shouldn't—be applied in supply chain
- The conflict between cost reduction and operational flow
- Why inventory isn't always the enemy
- Developing talent alongside technology investments
- Moving from prediction-focused planning to capability-focused planning
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For more details on The Chain Podcast, visit ascm.org/podcast
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