The Transform Talent Podcast podcast

The Candidate Feedback Loop: It’s All About Karma

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In this month’s episode we talk about candidate feedback and employer branding with Daniel Birkholm, CEO & Co-founder of candidate feedback platform Talenthub.io, and Anna Krogulska, Global Head of Recruitment and Employer Branding at Danfoss.


To find the right qualified candidates, a business not only needs attractive incentives like salary, benefits, advancement opportunities but also a successful outreach and engagement strategy.


Businesses may think of a brand as the face of the organization to a consumer. But increasingly, it’s important to present a brand that appears to job seekers as well. Think of candidates as online shoppers: they read reviews, want an engaging experience, want to be treated with respect and their feedback is key to improving the hiring process.


For example, a few years ago, Virgin Media calculated the value of bad candidate experience, and the results were astonishing – bad candidate experience cost Virgin Media almost 5 billion pounds annually. As the analysis had shown, rejected candidates were also Virgin Media’s consumers and they decided to switch their subscriptions to competitors.


Join us on this journey where candidates are at the center stage. As more and more candidates look for security, sustainability of skills, wellness and the ability to manage their work-life, let’s learn how listening to what workers want can help you attract and retain the very best candidates: feedback IS everything.


Hosts: Roberta Cucchiaro and Dominika Gałusa


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For the full transcript, please visit the Workforce Resource Hub: https://workforce-resources.manpowergroup.com/the-transform-talent-podcast


Check-out ManpowerGroup’s "The Future for Workers, By Workers: Making the Next Normal Better for All" latest research: https://go.manpowergroup.com/futureforworkers


Visit https://talentsolutions.manpowergroup.com/ to learn more about Talent Solutions RPO, TAPFIN and Right Management.


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