Episode 27: The importance of social media and marketing for Arsenal Women’s trailblazing attendances, with Lumi Lehmuskallio

Freddie Cardy delves into each Arsenal Women player's involvement in the recent international break before previewing the Gunners' WSL clash with Aston Villa, and discusses whether Renee Slegers will continue on as interim manager.

Freddie and Daisy are joined by Gooner Fanzine contributor Lumi Lehmuskallio, who wrote her dissertation on the impact of social media on Arsenal Women supporters and how the club has come to the forefront of the women’s game in terms of attendances and support. They discuss the topics in Lumi’s dissertation, and whether Arsenal should do more to capitalise on the record crowds they have enjoyed, with attendances now plateauing across the Women’s Super League.

Freddie Cardy and Daisy Goodhand look back on Arsenal Women's Champions League group stage game with Juventus, and discuss what is next for the Gunners' managerial search after the conclusion of Renee Slegers' interim period.

Freddie Cardy and Daisy Goodhand discuss Arsenal Women's North London Derby win over Tottenham Hotspur and the Gunners' continued winning streak under Renee Slegers. They also analyse Arsenal's Champions League game against Bayern Munich being moved to Meadow Park, and talk about Sarina Wiegman's latest England squad, which features three Arsenal players.

Freddie Cardy is joined in a Turin park by the Gooner Fanzine's Suzy Lycett and Arsenal Women Supporters Club chair Farah Chowdhury to reflect on the Gunners' 4-0 Champions League win over Juventus and the efforts of the 200+ travelling fans.

Freddie Cardy and Daisy Goodhand have plenty to talk about, starting with Arsenal Women's 1-1 draw to Manchester United where an improved performance couldn't muster all three points despite Alessia Russo's efforts. The pair are then critical of the decision to move Arsenal's Women's Champions League game against Bayern Munich to accommodate the men's League Cup tie, before previewing Friday's WSL fixture against Brighton.

Daisy Goodhand joins Claudia Loy for an in-depth rundown of Arsenal players on international duty. They dive into Arsenal's challenging upcoming fixture list and discuss what qualities the club may seek in their next manager.

Freddie Cardy is alongside Daisy Goodhand to debate whether Arsenal Women interim head coach Renee Slegers has done enough for an extended spell in charge of the Gunners following wins over Valerenga and West Ham. There's praise for Mariona Caldentey and Rosa Kafaji, but concerns remain in midfield and upfront heading into the international break.

Freddie is joined by Claudia Loy to discuss Jonas Eidevall's departure from Arsenal Women following a difficult start to the season both domestically and in the Champions League. They look back on this season's issues, reflect on Eidevall's tenure and look ahead to the upcoming games under interim head coach Renee Slegers.

Freddie Cardy and Daisy Goodhand look back on a humiliating night for Arsenal Women, who lost 5-2 to Bayern Munich in the Champions League.