64 | How To Get Clients Online With a Small Audience

In this episode, I’m breaking down the essential steps to create a sales routine that feels natural, effective, and sustainable—especially for introverted entrepreneurs. Whether you’re just starting or looking to refine your process, this episode will give you the tools to create consistent income without burnout. Key Takeaways: Why a Daily Sales Routine Matters: Consistency Creates Momentum: Showing up daily builds trust and keeps your business top of mind for potential clients. Simplicity Beats Overwhelm: A routine streamlines your efforts, helping you stay focused on what truly drives sales. Builds Confidence: Regular practice helps you refine your pitch, overcome objections, and improve your sales skills. Essential Elements of a Daily Sales Routine: Engage Your Audience: Post content that showcases your expertise, educates your audience, or highlights your services. Use stories, reels, or behind-the-scenes content to connect authentically. Collect Leads: Share a free or low-ticket guide that your audience will love and use Kajabi to collect all those interested people Share Offers Boldly: Mention your services or products daily, whether on social media, email, or conversations. Focus on how your offer solves a problem or meets a need for your audience. Build Relationships/Follow-up: Spend time engaging with your community by responding to comments, DMs, and emails. Be intentional about nurturing relationships with clients and potential collaborators. Follow up with warm leads, past clients, or those who’ve shown interest in your offers. Common Obstacles and How to Overcome Them: Fear of Rejection: Remember, rejection isn’t personal; it’s just part of the process. Overwhelm: Break your routine into small, manageable steps. Procrastination: Focus on serving rather than selling, which makes the process feel more natural. Monotony: getting used to do the same simple tasks over and over again Let's Take Action: Map out your ideal daily sales routine, including time blocks for each activity. Create a simple checklist of 3-5 sales tasks to complete daily. Reach out to one potential client or follow up with someone who’s shown interest in your offers. Schedule your content or post one sales-related message on your preferred platform. What's Next: 1. FREE Personality Test 2. FREE 10-Minute Content Plan 3. JOIN a Like-Minded Community 4. HELP Starting An Online Business To Email Us: [email protected]

Leadership isn’t just for extroverts! In this episode, we’ll explore how introverts possess unique qualities that make them exceptional leaders. Whether you’re building a team, running a business, or stepping into a leadership role, you’ll learn how to embrace your introverted strengths to inspire others and lead effectively. Introverted Leadership Strengths: Visionary Thinking: Introverts often spend time reflecting, leading to innovative ideas and long-term vision. Calm Under Pressure: Their composed demeanor helps them navigate challenges with grace and steadiness. One-on-One Influence: They thrive in meaningful, smaller-scale interactions that build loyalty and trust. Strategic Planning: Introverts are often exceptional planners, creating strategies that lead to sustainable growth. How to Lead Confidently as an Introvert: Leverage Your Listening Skills: Actively listen to your team or audience and use their input to guide decisions. Focus on Preparation: Use your natural planning tendencies to stay ahead and lead effectively. Lead in Your Own Way: Reject the notion that leaders must be loud or extroverted. Embrace your quiet strength. Delegate Wisely: Surround yourself with a team that complements your personality and fills in gaps where needed.  Let's Take Action Overcoming Challenges as an Introverted Leader in 3 steps Building Visibility: Use online platforms, thought leadership, or content creation to showcase your expertise. Handling Extroverted Expectations: Set boundaries and communicate your leadership style to manage expectations. Growing Confidence: Step into leadership roles gradually, allowing your confidence to grow with experience. Biblical Insight:2 Corinthians 12:9 reminds us: “My grace is sufficient for you, for my power is made perfect in weakness.” God’s strength is revealed through our perceived weaknesses. Your quiet nature as an introvert can be a vessel for His wisdom and love, making you a powerful and compassionate leader. What's Next: 1. FREE Personality Test 2. FREE 10-Minute Content Plan 3. JOIN a Like-Minded Community 4. HELP Starting An Online Business To Email Us: [email protected]

In today’s episode, we’re diving into the world of funnels—what they are, why they’re essential, and how you can use one to streamline your services and attract more clients. If you’ve ever felt overwhelmed by the sales process or unsure how to lead your audience to your offers, this episode will break it all down into simple, actionable steps. You’ll learn how a funnel can work for your business and how to create one that converts. Key Takeaways: What Is a Funnel? Definition: A funnel is a step-by-step process that guides potential customers from awareness of your services to making a purchase. Stages of a Funnel: Like Capturing the attention of potential clients. Know: Nurturing leads and building trust. Trust: Turning leads into paying customers. Visualize It: Think of it as a pathway narrowing from many people at the top to your ideal clients at the bottom. Why You Need a Funnel for Your Services: Automation: A funnel allows you to engage with potential clients and guide them without needing constant manual input. Builds Trust: By nurturing leads with valuable content, you establish credibility and make your audience feel comfortable investing in your services. Increases Conversions: A well-designed funnel can turn curious prospects into loyal clients. Steps to Create a Simple Funnel for Your Services: Top of the Funnel – Like/Attract: Create free content like blog posts, videos, or social media posts that provide value and attract your ideal clients. Use a lead magnet, such as a free guide, checklist, or webinar, to collect email addresses and grow your list. Middle of the Funnel – Know/Nurture: Use an email sequence to educate, inspire, and share how your services solve their problem. Share testimonials, case studies, or behind-the-scenes content to build trust. Bottom of the Funnel – Trust/Convert: Offer a clear, irresistible call to action, such as booking a consultation or purchasing your service. Use a landing page or sales page to make it easy for your audience to take the next step.   Let's Take Action  Step 1: Create a free “Ultimate Guide to [Problem You Solve].” Step 2: Share it on social media and direct people to download it through a landing page. Step 3: Set up an automated email sequence introducing yourself, sharing your story, and showcasing your expertise. Want Kajabi to set it up for you? --> Kajabi link  Step 4: End the sequence with an offer to book a free discovery call or sign up for your service.   What's Next: 1. FREE Personality Test 2. FREE 10-Minute Content Plan 3. JOIN a Like-Minded Community 4. HELP Starting An Online Business To Email Us: [email protected]

In this episode, we’re breaking down how to take your business idea and turn it into something real—something that attracts customers. If you’ve been stuck in the “dreaming phase” or overwhelmed by all the steps it takes to launch, this episode is for you. I’ll share actionable steps to move from concept to customers quickly and with confidence. Key Takeaways: Clarify Your Concept: Know Your Why: Start by understanding why you’re passionate about this idea. Why does it matter to you, and how does it solve a problem for your customers? Identify Your Ideal Customer: Narrow down your target audience. Who are you trying to help? Be specific about their needs, challenges, and desires. Keep It Simple: Don’t overcomplicate things. A great business idea doesn’t need to be perfect; it needs to solve a problem effectively. Create a Simple Offer: Start Small: Focus on one main service, one target audience, one strategy. This will help you test the market and gain clarity without becoming overwhelmed. Craft Your Message: Communicate the value of your offer clearly. Use language that resonates with your audience but don't forget to be yourself. Pricing with Confidence: Set a price that reflects the value of your solution and aligns with your market’s willingness to pay. Get Visible Quickly: Start Talking About It: Share your idea with friends, family, and online connections. Begin building buzz even before you launch. Social Media Strategy: Use free platforms like Instagram, Facebook, or LinkedIn to showcase your expertise and build an audience. Offer Free Value: Create content, like blog posts or quick tips, that gives your audience a taste of your solution and builds trust. Launch and Iterate: Just Start: Take the first step, even if it’s not perfect. You’ll learn and improve as you go. Feedback Loops: Ask for feedback from your first customers to refine your product or service. Stay Engaged: Follow up with your customers to ensure satisfaction and gain testimonials for future sales. Biblical Insight:Proverbs 16:3 says, “Commit to the Lord whatever you do, and He will establish your plans.” Trust God in every step of the process, from brainstorming your concept to finding your first customers. Lean on Him for guidance, especially when faced with challenges. Let's Take Action: Write down your business idea and describe the specific problem it solves. Outline who your ideal customer is and what they need most. Draft a simple, clear offer you can share with your audience. Post about your idea on social media, even if it’s just a soft launch or teaser. Schedule time to reach out to three potential customers or collaborators. What's Next: 1. Free Personality Test 2. FREE 10-Minute Content Plan 3. JOIN a Like-Minded Community 4. HELP Starting An Online Business To Email Us: [email protected]

In today’s episode, we’re diving into a behind-the-scenes look at what a year of podcasting really looks like. From the wins and challenges to lessons learned and the surprising insights I’ve gained, I’ll be sharing the realities of building a podcast over the past year. Whether you’re thinking of starting a podcast or want to know what to expect down the road, this episode will give you an inside look at the journey and tips for keeping the momentum going. Key Takeaways: The Ups and Downs of the First Year: Highs: Celebrating audience growth, connecting with amazing guests, and watching the impact grow over time. Lows: Navigating the initial learning curve, dealing with unexpected tech issues, and staying consistent even when energy is low. Reflection: This year showed me that the rewards often come through perseverance, even during tough weeks. Behind the Scenes of Episode Creation: Episode Workflow: From research and scripting to recording and editing, each episode involves multiple steps to ensure quality and consistency. Scheduling and Batch Recording: To manage time effectively, I’ve started batch recording and scheduling episodes. This has been invaluable for staying ahead, especially on busy weeks. Outsourcing: I found that outsourcing some of the editing and graphics work allowed me to focus more on content quality and audience engagement. Surprises and Unexpected Benefits: Personal Growth: Podcasting has helped build my confidence, sharpen my communication skills, and deepen my expertise in [niche/topic]. Community Connections: The podcast opened doors to incredible relationships, including mentors, fellow entrepreneurs, and supportive listeners. Audience Insights: I’ve gained valuable insights into what resonates most with my listeners, allowing me to tailor content more effectively. Advice for Aspiring Podcasters: Just Start: Don’t wait for everything to be perfect. Your voice matters, and there’s always room to improve along the way. Stay Consistent and Patient: Success doesn’t come overnight. Focus on building consistency and connection with your audience. Trust the Process: Even if growth is slower than expected, remember that each episode builds on the last, and your impact grows over time. What's Next: 1. Free Personality Test 2. FREE 10-Minute Content Plan 3. JOIN a Like-Minded Community 4. HELP Starting An Online Business To Email Us: [email protected]

In today’s episode, we’ll explore how you can land clients even if you have a small audience. Many entrepreneurs think they need thousands of followers to succeed, but you can actually build a thriving client base with a small, engaged audience. I’ll share practical strategies to maximize the connections you already have, showcase your expertise, and build trust without needing a massive following. Key Takeaways: Prioritize Quality Connections Over Quantity: Engagement is Key: Focus on building genuine relationships with your current audience. Reply to comments, respond to DMs, and create engaging conversations in your posts or stories. Networking with Intent: Be intentional with how you connect with others online. Join groups, forums, or communities in your niche to share valuable insights and engage authentically. Biblical Insight: Proverbs 18:24 says, “A man who has friends must himself be friendly.” Building a quality network, even with a small audience, can create a ripple effect, leading to referrals and clients. Position Yourself as an Expert: Share Valuable Content: Regularly post content that showcases your knowledge. Tips, mini-trainings, and case studies are powerful ways to demonstrate expertise, even with a small following. Freebies: Offer small, valuable resources that demonstrate your expertise (like checklists, guides, or templates) to build trust with your audience and attract leads. Leverage Word-of-Mouth and Referrals: Reach Out to Current Contacts: Don’t overlook family, friends, or previous colleagues who might know someone who could benefit from your services. A warm introduction can lead to a long-term client relationship. Encourage Referrals: Ask satisfied clients or friends for referrals. Offering a referral discount or bonus can also encourage word-of-mouth growth. Biblical Insight: Proverbs 27:17 states, “As iron sharpens iron, so one person sharpens another.” Referrals can be powerful for growth, especially when your network is small. Use Content Marketing Strategically: Collaboration: Partner with others in your niche to reach new audiences. Doing a guest blog post, podcast appearance, or Instagram live with someone complementary to your business can introduce you to their audience. Focus on Personalized Outreach: One-on-One Connection: Reach out personally to potential clients or followers who engage with your content. Offer a free discovery call or consultation to understand their needs better. Direct Messages: Don’t hesitate to DM potential clients after they engage with your posts or stories. Approach it with authenticity and aim to start a conversation, not just a sales pitch. Follow-Up: Don’t forget the power of follow-up messages. Many clients may be interested but need a gentle reminder or another touchpoint before they’re ready to commit. Let's Take Action: 1. This week, pick one of these strategies to focus on. Whether it’s direct messaging, showing up, or reaching out for referrals, commit to taking one action step every day to grow your client base. 2. I challenge you to engage with at least three people in your audience this week—comment, DM, or interact in some way. Keep it genuine, and see how these small connections can grow into client relationships over time. What's Next: 1. Free Personality Test 2. FREE 10-Minute Content Plan 3. JOIN a Like-Minded Community 4. HELP Starting An Online Business To Email Us: [email protected]

Day 4: Restoration and God’s Greater Plan Scripture Reading:Job 42:1-6, 10-17 Key Verse:“The Lord blessed the latter part of Job’s life more than the former part.” — Job 42:12 Reflection:After all of Job’s trials, God restored him and blessed him even more than before. As entrepreneurs, it can be easy to get discouraged when business goals aren’t met or when challenges arise. But Job’s story reminds us that God often has a greater plan for us that we cannot see in the midst of hardship. The restoration may not look the way we expect, but God is faithful to bring us to a place of greater blessing when we remain faithful. Let's Take Action: How have past challenges prepared you for greater growth in your business or personal life? In what ways do you need to trust God for future restoration and success? Prayer Focus:Pray for renewed hope in your business and life, trusting that God’s restoration will come in His perfect timing, according to His plan. Conclusion: The story of Job teaches us that trials and setbacks are not the end of the story, but often the beginning of deeper faith and greater blessings. As an introverted entrepreneur, you have the unique opportunity to use quiet endurance, deep reflection, and trust in God’s wisdom to navigate the challenges of business. Stay faithful, and let God’s sovereignty guide your journey to success. This 4-day study can be a meaningful way for your audience to reflect on their business and life struggles through the lens of Job’s journey, finding strength in God's faithfulness. What's Next: 1. Free Personality Test 2. FREE 10-Minute Content Plan 3. JOIN a Like-Minded Community 4. HELP Starting An Online Business To Email Us: [email protected]

Scripture Reading:Job 3:1-11, Job 38:1-7 Key Verse:“Then the Lord spoke to Job out of the storm. He said: ‘Who is this that obscures my plans with words without knowledge?’” — Job 38:1-2 Reflection:In Job’s deep suffering, he questioned everything—his life, his purpose, and even God’s justice. This can resonate with introverted women who are entrepreneurs because in the solitude of working alone, it’s easy to wrestle with doubts. Will my business succeed? Am I on the right path? Why am I not seeing results? But God’s response to Job is not to answer every question but to remind Job of His greatness and wisdom. Sometimes, we don’t need answers to all our questions; we just need to trust that God is still in control. Let's Take Action: What doubts or fears have you been wrestling with in your business? How can you shift your focus from needing answers to trusting God’s bigger picture? Prayer Focus:Ask God to help you surrender your doubts and uncertainties, trusting that He is working out a greater plan in your life and business. What's Next: 1. Free Personality Test 2. FREE 10-Minute Content Plan 3. JOIN a Like-Minded Community 4. HELP Starting An Online Business To Email Us: [email protected]

Scripture Reading:Job 2:9-13 Key Verse:"When they saw him from a distance, they could hardly recognize him; they began to weep aloud, and they tore their robes and sprinkled dust on their heads." — Job 2:12 Reflection:Job’s friends initially showed their support by sitting in silence with him for seven days. There’s something powerful about quiet endurance, a concept many introverts resonate with. Sometimes, the most significant growth in our journeys happens not through grand actions but through steady, silent endurance. You might feel unseen or unheard as you quietly work on your business and yourself, but it’s during these silent periods that God often refines our character and deepens our trust in Him. Let's Take Action: How do you handle periods of waiting or uncertainty in your personal and professional life? How can you embrace moments of quietness and reflection to find strength in God? Prayer Focus:Pray for patience and endurance, trusting that God is working in the quiet moments to bring about His plans for you.   What's Next: 1. Free Personality Test 2. FREE 10-Minute Content Plan 3. JOIN a Like-Minded Community 4. HELP Starting An Online Business To Email Us: [email protected]

Scripture Reading:Job 1:6-12, Job 1:20-22 Key Verse:“The Lord gave and the Lord has taken away; may the name of the Lord be praised.” — Job 1:21 Reflection:Job was a man who had everything, but in an instant, he lost it all. His wealth, family, and health were taken away, but Job’s response was not one of immediate anger or resentment. Instead, he worshiped God, trusting His sovereignty. As introverted entrepreneurs, when we face hardships in our businesses—failed launches, low sales, or even external criticism—our first instinct can often be to retreat or feel defeated. But Job teaches us the importance of recognizing that God is still in control, even in times of loss or uncertainty. Let's Take Action: How do you typically respond when things don’t go as planned in your business or life? What can Job’s response teach you about trusting God’s plan in-the-midst of setbacks? Prayer Focus:Ask God to help you trust His plans for your business and personal life, especially when things seem to be falling apart. What's Next: 1. Free Personality Test 2. FREE 10-Minute Content Plan 3. JOIN a Like-Minded Community 4. HELP Starting An Online Business To Email Us: [email protected]