Rugby World Cup 2025 – inside the making of a global phenomenon

Ever wondered what it takes to stage a World Cup — from sold-out stadiums to making athletes global stars?Behind the record crowds, the roaring fans, and the dramatic matches lies years of bold vision and fearless decisions.Today, host David Pembroke speaks with Sarah Massey, Managing Director of the Women’s Rugby World Cup, about how England 2025 became a once-in-a-generation moment for rugby — and a blueprint for the future of global sport.From sold-out stadiums and a brand-new trophy to an all-female leadership team driving change, Sarah reveals the inside story of how a sporting event can inspire millions, transform communities, and leave a lasting legacy.Also in this episode:Record-breaking ticket sales and attendance milestonesAthletes at the centre — facilities, storytelling, and social media reachDiversity and inclusion at every level of deliveryHow host cities and communities reaped the benefitsThe volunteers, the fans, and the atmosphere that set new standardsPLUS: the future of women’s rugby, what the sold-out Twickenham final means for the game, and why this World Cup could change sport forever.Want more from Rugby Unity? Subscribe to our Substack for exclusive content, blogs, behind-the-scenes insights and full podcast access — all in one place: Rugby Unity | SubstackOne sport. Millions of voices. This is Rugby Unity.📧 Get in touch: [email protected] TikTok | Instagram | YouTube Hosted on Acast. See acast.com/privacy for more information.

The Women’s Rugby World Cup has reached the semifinals — and Rugby Unity is on the pulse.Host David Pembroke is joined by Bella McKenzie to break down all the action: from England’s set-piece dominance and Ireland’s heartbreak, to South Africa pushing New Zealand and Canada powering past the Wallaroos. With record-breaking crowds, global TV audiences, and unforgettable performances, the tournament is surging into its biggest weekend yet.David and Bella go deep on the tactical battles ahead, the off-field controversies shaping the game, and who they believe will rise to the moment in Bristol and beyond.Also in this episode:England v Scotland — why the Red Roses remain unstoppableIreland v France — heartbreak, controversy, and a 12-week banSouth Africa v Black Ferns — innovation meets fitness gapCanada v Wallaroos — Sophie de Goede’s masterclassSemifinal previews — Canada v NZ + England v FranceWallaroos’ coaching and contracts dilemmaPLUS: Awards predictions, player pathways, referee insights, and why women’s rugby is poised for its biggest leap forward.Want more from Rugby Unity? Subscribe to our Substack for exclusive content, blogs, behind-the-scenes insights and full podcast access — all in one place: Rugby Unity | SubstackOne sport. Millions of voices. This is Rugby Unity.📧 Get in touch: [email protected] TikTok | Instagram | YouTube Hosted on Acast. See acast.com/privacy for more information.

The Rugby Championship is reaching boiling point. South Africa just handed New Zealand a record defeat in Auckland, Argentina stunned the Wallabies in Sydney, and Eddie Jones’s Japan now face Fiji in the Pacific Nations Cup final.David Pembroke is joined once again by legendary coaches Eddie Jones and Ewen McKenzie to dissect the biggest matches, tactical turning points, and off-field stories shaping the global game. From Scott Robertson’s pressure in New Zealand to the Wallabies’ consistency issues, it’s a straightforward look at where rugby stands right now.Also in this episode:Springboks 43–10 All Blacks — how Rassie’s selections paid offNew Zealand’s attack under scrutiny — too deep, too predictable?Argentina 28–26 Wallabies — yellow cards, referees, and missed chancesPacific Nations Cup final — Japan v Fiji preview from inside the campWomen’s Rugby World Cup semifinals — record crowds and French growthPLUS: The NFL crossover experiment, player development pathways, and why rugby must learn from global sports to secure its future.Want more from Rugby Unity? Subscribe to our Substack for exclusive content, blogs, behind-the-scenes insights and full podcast access — all in one place: Rugby Unity | SubstackOne sport. Millions of voices. This is Rugby Unity.📧 Get in touch: [email protected] to Elevenlabs for providing a grant to Rugby Unity so that we can use their world leading software.TikTok | Instagram | YouTube Hosted on Acast. See acast.com/privacy for more information.

What happens when opportunity calls — and you don’t answer?In this special episode of Rugby Unity, host David Pembroke is joined by Pete Murray — one of Australia’s most beloved singer-songwriters — who opens up about his rugby roots and how an untimely injury led him towards a career in music. From schoolboy rugby alongside Tim Horan and Jason Little to a fateful moment with Bob Dwyer, Pete reveals the sliding doors moments that shaped both his sporting and musical journey.Pete also shares his passion for today’s game, giving his take on the Wallabies’ resurgence, standout talents like Max Jorgensen and Corey Toole, and why music could play a bigger role in the rugby fan experience.Also in this episode:Nudgee College and the brotherhood of schoolboy rugbyAthletics vs rugby — the battle of passionsThe ACL injury that cut short a Sevens dreamHow busking in Europe sparked a songwriting careerThe Wallabies’ new power up front with Will SkeltonBuilding fan culture through music & rugbyPLUS: Why Pete believes fate — not just talent — shapes the biggest careers, on the field and on the stage.Want more from Rugby Unity? Subscribe to our Substack for exclusive content, blogs, behind-the-scenes insights and full podcast access — all in one place: Rugby Unity | SubstackOne sport. Millions of voices. This is Rugby Unity.📧 Get in touch: [email protected] to Elevenlabs for providing a grant to Rugby Unity so that we can use their world leading software. Hosted on Acast. See acast.com/privacy for more information.

The Rugby Championship is alive with drama. The Wallabies return to Sydney to face Argentina in front of a sold-out Allianz crowd, while the Springboks and All Blacks lock horns again in Wellington for the Freedom Cup.David Pembroke is joined by Eddie Jones and Ewen McKenzie for a no-nonsense look at selections, tactics, refereeing, and the future of the game. From the Wallabies’ resurgence to questions about South Africa’s style, this episode dives deep into what fans can expect this weekend.Also in this episode:Wallabies v Argentina — Edmed in, O’Connor outAll Blacks v Springboks — seven changes, high stakes in WellingtonThe power (and politics) of scrummagingWill Skelton’s return & the Giteau Law debateWomen’s Rugby World Cup — Bella McKenzie & Emily Chancellor on Australia’s campaignPacific Nations Cup — Eddie Jones previews Japan v TongaPLUS: Why fan engagement, pathways, and communication from World Rugby will shape rugby’s future.Want more from Rugby Unity? Subscribe to our Substack for exclusive content, blogs, behind-the-scenes insights and full podcast access — all in one place: Rugby Unity | SubstackOne sport. Millions of voices. This is Rugby Unity.📧 Get in touch: [email protected] to Elevenlabs for providing a grant to Rugby Unity so that we can use their world leading software. Hosted on Acast. See acast.com/privacy for more information.

The Women’s Rugby World Cup quarterfinals have arrived — and the Wallaroos are preparing for their biggest challenge yet against Canada.David Pembroke is joined by Bella McKenzie to review Australia’s brave performance against England, analyse the key tactical battles, and preview the quarterfinals across the tournament.From England’s nervy first half to the Black Ferns’ dominance and France’s resurgence, this episode dives into the biggest stories shaping the knockout stages — and why the future of women’s rugby has never looked brighter.Also in this episode:Wallaroos v Canada — can Australia deliver 80 minutes?England v Scotland — is John Mitchell under pressure?Fiji v Wales — unstructured brilliance stuns the Six NationsUSA v Samoa — big win but no quarterfinalsJapan v Spain — resilience rewarded with a famous victoryItaly v Brazil — big finish for the AzzurreNew Zealand v Ireland — Black Ferns hit scary formFrance v South Africa — Pauline Bourdon-Sans running the showPLUS: record-breaking crowds, World Rugby’s investment plan, and how equity and inclusion are reshaping the Women’s World Cup experience.Want more from Rugby Unity? Subscribe to our Substack for exclusive content, blogs, behind-the-scenes insights and full podcast access — all in one place: Rugby Unity | SubstackOne sport. Millions of voices. This is Rugby Unity.📧 Get in touch: [email protected] TikTok | Instagram | YouTubeThanks to Elevenlabs for providing a grant to Rugby Unity so that we can use their world leading software. Hosted on Acast. See acast.com/privacy for more information.

The Wallaroos are through to the quarterfinals of the Women’s Rugby World Cup — but the challenge only gets bigger. After pushing England harder than most, can Australia go one step further against Canada and keep their dream alive?In this special edition of Rugby Unity, Bella McKenzie is joined by her teammate and co-captain Emily Chancellor live from the UK. Together, they reflect on the highs and lows of the England clash, unpack the tactical battles to come, and share how belief, mental skills, and set-piece improvements are shaping the Wallaroos’ campaign.Also in this episode:England v Wallaroos — pressure, pride, and missed chancesAttack woes — 9 entries, just 1 tryEmily on leadership from the benchCanada’s strengths and how to counter themSubstitutions and rotation — what worked and what didn’tPLUS: How this World Cup could be a turning point for women’s rugby in Australia, building momentum toward a home World Cup in 2029.Want more from Rugby Unity? Subscribe to our Substack for exclusive content, blogs, behind-the-scenes insights and full podcast access — all in one place: Rugby Unity | SubstackOne sport. Millions of voices. This is Rugby Unity.📧 Get in touch: [email protected] TikTok | Instagram | YouTubeThanks to Elevenlabs for providing a grant to Rugby Unity so that we can use their world leading software. Hosted on Acast. See acast.com/privacy for more information.

The Rugby Championship weekend had it all — high drama at Eden Park, a last-minute Wallabies win in Townsville, and the future of scrums and player contracts under the microscope.Co-hosts Eddie Jones, Ewen McKenzie and David Pembroke dissect New Zealand’s 24–17 victory over South Africa and Australia’s thrilling fightback against Argentina. From set-piece struggles to new Wallaby stars, the coaches give their blunt takes on where the game is heading.Also in this episode:All Blacks v Springboks — Eden Park pressure testWallabies v Argentina — comeback win in TownsvilleScrum controversy — are referees killing the contest?Pacific Nations Cup insights from Japan, USA & TongaWomen’s Rugby World Cup quarterfinals locked inPlayer availability battles between clubs & national teamsPLUS: Why fan engagement matters more than ever — and a tribute to Australian rugby stalwart David Lewis.Want more from Rugby Unity? Subscribe to our Substack for exclusive content, blogs, behind-the-scenes insights and full podcast access — all in one place: Rugby Unity | SubstackOne sport. Millions of voices. This is Rugby Unity.📧 Get in touch: [email protected] to Elevenlabs for providing a grant to Rugby Unity so that we can use their world leading software. Hosted on Acast. See acast.com/privacy for more information.

The stage is set for one of rugby’s great rivalries. The All Blacks face the Springboks at Eden Park, while the Wallabies battle Argentina in the Townsville heat — and Rugby Unity has it all covered.David Pembroke, Eddie Jones and Ewen McKenzie return with an unfiltered take on selections, tactics, and the pressure facing coaches in this Rugby Championship blockbuster. From referee controversies to the art of managing player transitions, this episode pulls no punches.Also in this episode:All Blacks’ discipline issues and the yellow card curseSouth Africa’s aerial assault and forward dominanceFear, nerves, and pressure on Scott Robertson and Rassie ErasmusWallabies v Argentina — life without Will SkeltonRefereeing debates around the caterpillar ruckWayne Smith’s influence on the All BlacksPLUS: insights on Japan’s player pathways, Canada’s women’s rugby attack, and why fan expectations are shaping the future of the game.Want more from Rugby Unity? Subscribe to our Substack for exclusive content, blogs, behind-the-scenes insights and full podcast access — all in one place: Rugby Unity | SubstackOne sport. Millions of voices. This is Rugby Unity.📧 Get in touch: [email protected] to Elevenlabs for providing a grant to Rugby Unity so that we can use their world leading software. Hosted on Acast. See acast.com/privacy for more information.

The Women’s Rugby World Cup is reaching fever pitch — and the stakes couldn’t be higher.David Pembroke and Wallaroos star Bella McKenzie look back on a thrilling week that saw the Wallaroos draw 31–all with the USA, South Africa notch their first-ever win over a top-10 side, and England continue to set the standard as tournament favourites.Now, with everything on the line against the Red Roses, Bella unpacks the Wallaroos’ discipline issues, the tactical adjustments they’ll need, and what it will take to deliver their strongest performance yet on the world stage.Also in this episode:Canada v Scotland and why Canada look like genuine contendersUSA v Samoa and the quarterfinal equation for AustraliaWales v Fiji and the chance of a Pacific upsetNew Zealand v Ireland — could this be the game of the round?France v South Africa and why the Springbok women are on the risePLUS: The rise of fan engagement in women’s rugby, record-breaking crowd numbers, and why the men’s game could learn a thing or two.Want more from Rugby Unity? Subscribe to our Substack for exclusive content, blogs, behind-the-scenes insights and full podcast access — all in one place: Rugby Unity | SubstackOne sport. Millions of voices. This is Rugby Unity.📧 Get in touch: [email protected] TikTok | Instagram | YouTubeThanks to Elevenlabs for providing a grant to Rugby Unity so that we can use their world leading software. Hosted on Acast. See acast.com/privacy for more information.