Urbanism Speakeasy podcast

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Scott Adams is the brilliant creator of Dilbert. Besides his work on the painfully true comic strip, he's written a lot about persuasion. One of the concepts he talks about quite a bit is the observation that two different people can watch the exact same thing at the same time and draw opposite conclusions. One screen playing two movies. Here's how that applies to your marketing and storytelling. _ https://www.andyboenau.com/ (https://www.AndyBoenau.com) Support this podcast

Fler avsnitt från "Urbanism Speakeasy"

  • Urbanism Speakeasy podcast

    How to end your story

    1:42

    Stop at the end. We’ve all enjoyed a movie only to suffer through a superfluous wind-down. Be quick about it. _ https://www.speakeasymedia.tv (https://www.speakeasymedia.tv) Support this podcast
  • Urbanism Speakeasy podcast

    Body of a short story

    2:40

    With the exception of tweets, your shortest stories will probably be summaries of experience on your corporate website or qualifications package.  In these contexts you’re relating a single contract or type of experience in less than a page, with space reserved for pictures or graphics.  I find project write-ups to be the most challenging format for short stories. _ https://www.speakeasymedia.tv (https://www.speakeasymedia.tv) Support this podcast
  • Urbanism Speakeasy podcast

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  • Urbanism Speakeasy podcast

    How to open your story

    2:08

    Getting to the point is timeless advice, more so in our era of flittering attention.  Is the story about planning a new park?  Start with the kids playing soccer at the edge of a grocery store parking lot. Open well and you’re halfway there.  _ https://www.speakeasymedia.tv (https://www.speakeasymedia.tv) Support this podcast
  • Urbanism Speakeasy podcast

    Point of view

    3:03

    You’ve got an idea for a plot. Now what?  Every story has a method of narration.  A project description for a procurement your office is issuing, a proposal for your firm to build a hydroelectric dam, an About Us page on your website, a bike share case study for a webinar -- each of these has a point of view. _ https://www.speakeasymedia.tv (https://www.speakeasymedia.tv) Support this podcast
  • Urbanism Speakeasy podcast

    Thrive in a boring industry

    3:10

    I have some encouraging news after teaching thousands of people like you in dozens of courses, workshops, and webinars.  Few people in your industry are putting storytelling into practice. You may feel like you’re the last to learn a new skill, but you can make an immediate impression. Clients will turn away from the piles of industry mediocrity and fix their gaze on you. _ https://www.speakeasymedia.tv Support this podcast
  • Urbanism Speakeasy podcast

    One screen playing two movies

    4:11

    Scott Adams is the brilliant creator of Dilbert. Besides his work on the painfully true comic strip, he's written a lot about persuasion. One of the concepts he talks about quite a bit is the observation that two different people can watch the exact same thing at the same time and draw opposite conclusions.  One screen playing two movies. Here's how that applies to your marketing and storytelling. _ https://www.andyboenau.com/ (https://www.AndyBoenau.com) Support this podcast
  • Urbanism Speakeasy podcast

    Blogging and podcasting

    4:05

    Someone asked me recently if I had any advice for people who work in advocacy. I said Write, Publish, Repeat. Doesn’t matter if you feel unqualified or out of your element. Write. Publish. Repeat. Maybe it sounds like aspirational advice, but I have practical motives for sharing it. _ https://www.andyboenau.com/ (https://www.AndyBoenau.com) Support this podcast
  • Urbanism Speakeasy podcast

    Avoid defensive storytelling

    3:36

    In the last episode I told you one of my favorite quotes: If you want to learn about a culture, listen to their stories. If you want to change a culture, change the stories.One way to change the stories is to get out of a defensive posture. Avoid the point-counterpoint stories. Any boring politician or statistician can do that, and it persuades no one.  _ https://www.andyboenau.com/ (https://www.AndyBoenau.com) Support this podcast
  • Urbanism Speakeasy podcast

    Storytelling in 3 Words

    3:41

    One of my favorite quotes is from a writer named Michael Margolis: “If you want to learn about a culture, listen to their stories. If you want to change a culture, change the stories.”  Thousands of books have been written about how to write. You could spend the rest of your days on earth learning about story formats, language, sentence structure, and so on.  But I want to give you an easy way to get started.  Storytelling in 3 words: Hero. Conflict. Resolution.  _ https://www.andyboenau.com/ (https://www.AndyBoenau.com) Support this podcast
  • Urbanism Speakeasy podcast

    Facts don't persuade anyone

    3:33

    Pie charts, line graphs, and bar charts are only as good as the tweetable caption.  Tell bold stories with your data. I promise you there's a way, no matter how boring you think the topic is. _ https://www.AndyBoenau.com (https://www.AndyBoenau.com) Support this podcast

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