EP 93: The Roadmap to Grow Your Revenue, WITHOUT Growing Your Following

Listen up, because some marketing tough love is coming your way: If I Googled your name, what would pop up? If you said, "I don't know," then chances are, there is some room for improvement in your online marketing efforts that may be the difference between hitting your 2025 revenue goals vs not.  Listen to this episode, and if you like it, feel free to tell a friend, follow the show or follow me on instagram: @ashleyavismarketing Website: AshleyAvisMarketing.com  

Hey Entrepreneur: Do you want 3 proven strategies to use Social Media to grow your revenue without having to grow your following: This episode has it all! Listen now for my top sales strategies for Instagram and Facebook to grow your business! Follow me On Instagram: @ashleyavismarketing Check out My Online Marketing Agency: AshleyAvisMarketing.com  Join My Insiders Club: Subscribe Here  

In our social media world, we need high-quality, intentional photos, so today I am sharing some of my best tips to enhance your business photography without hiring a professional. For additional tips on confident professional brand photography, revisit Episode 65 of the Ashley Avis Podcast How to Show Up Confident During A Photo Shoot with Three Crowns Branding If you live in Niagara Ontario, and need assistance with your brand photography- I can help!   Connect with me at Ashley Avis Marketing or send me a DM @ashleyavisco   Key Topics: How to use the portrait mode on your phone to take better photos of you or your products  Why over-editing your photos should be avoided  Small little tips like photo cropping, utilizing natural light and keeping your lenses clean  The benefits of hiring a brand photographer, and how to make the most of these sessions   What I discuss:  01:10 Introduction and Importance of Photos in 2024 02:15 Quick Tips for Better Photos 03:11 Using Portrait Mode Effectively 04:10 Avoid Over-Editing Your Photos 05:24 Consider Cropping and Lighting 07:36 Pro Tips for Hiring a Photographer 11:20 Behind the Scenes: Creating Content 14:02 Final Tips and Recap   Follow me on Instagram: @ashleyavisco Show notes: www.ashleyavismarketing.com/podcast

Do you need a private Instagram Account? In this episode, I share why I decided I was ready to create a new privste IG account and how THAT helped my business account!  Key Topics: How my Instagram account started as a personal account, then my Yoga business, now Ashley Avis Marketing  Why creating a personal account can help you create boundaries in your social media How I balance my Instagram account by posting 70% of business-related content (client focused), 20% to promote services, and only 10% personal Why you should create your own personal boundaries on your personal account  Why creating this new account has brought new joy into my life, by being able to revisit memories of the summer  Follow me on Instagram: @ashleyavismarketing Show notes: www.ashleyavismarketing.com/podcast

In today’s episode, I reveal my secret on how to convert your followers into sales using a webinar. I will teach you how with just one Instagram post I turned my 2739 Instagram followers into 40 new email subscriptions, gained 3 sales calls, and sold 2 coaching packages.  How did I do this? A free webinar!   In today’s episode I will outline the steps I took to turn these 2739 Instagram followers into 2 sales. A webinar is straightforward to run. I want to share this story with you, that you can replicate my results in your own business!  Key Topics: Posted an announcement about a free marketing webinar on Instagram. Used ManyChat and Flodesk to automate sign-ups, gaining 40 new email subscribers. Promoted the webinar through Instagram stories and reminder emails. Hosted the webinar via Zoom, covered four marketing pillars, and provided actionable tips. Pitched my coaching program at the end, resulting in 3 booked calls and 2 new clients. Challenge: Host a webinar of your own to grow your sales!  Follow me on Instagram: @ashleyavisco Show notes: www.ashleyavismarketing.com/podcast

I took my faughter to a concert featuring AJ McLean and Joey Fatone. As a fan of the Backstreet Boys, and N’SYNC I had a blast. What I also learned from this concert was the extreme value in catering to your current audience in order to build brand loyalty and increase sales.    But how did these boy bands teach me this? Listen to today's episode to learn how to engage with your current followers, and understand their deepest needs if you want your business to grow more than you can imagine!  Key Topics: Concert highlights and audience engagement. Importance of focusing on current followers. Tips for optimizing your Instagram profile. Overview of the Instagram Back to Basics series. Challenge: Focus on engaging and understanding your current followers. Follow me on Instagram: @ashleyavisco Show notes: www.ashleyavismarketing.com/podcast

Have you ever wanted to go viral on Instagram? Do you think this could help your business? Over the last 14 days I did an experiment on Instagram. I posted 2 REELS a day (Monday-Friday) and one per day on Saturday and Sunday. What happened? Did I go viral and become famous?  Ready for my results? Here they are:  I didn't go viral.  In today’s episode you will learn: Why I decided to take on this Instagram experiment  What happened to my reach during these 14 days Was it worth it? And should YOU do the same?  Want more IG content like today’s episode?  Check out Ep. 75: Back to Basics Instagram Series Part One: Setting SMART Goals for Your Business Follow me: @ashleyavisco Show Notes: www.ashleyavismarketing.com/podcast

Sales skills can boost the confidence of entrepreneurs when making offers to potential clients. I have spent decades in roles that have enabled me to feel very confident when launching offers. Developing these sales skills did not happen overnight; I learned how to hone these skills over the course of a decade   In today’s episode you will learn: The importance of sales skills for entrepreneurs Insights that I learned in my sales experience jobs Tips for observing and learning from other sales professionals  Follow me: @ashleyavisco Show Notes: www.ashleyavismarketing.com/podcast

In today's episode, learn the crucial questions to ask potential web designers before hiring them. Save time, money, and ensure you're getting the right person for your website project. Want my Website Must-Have Checklist? DM me the word CHECKLIST on instagram @ashleyavisco and you can download it ASAP  Follow Ashley: @ashleyavisco Show notes: www.ashleyavismarketing.com/podcast

Do you ever wonder why your content falls flat? Listen into today’s episode to learn more about why Hooks are a critical component of your copy.  In today’s episode you will learn: What is a good hook? Why hooks are important Examples right from Google that you can use in your content today! Follow me: @ashleyavisco Show Notes: www.ashleyavismarketing.com/podcast