It is important to keep your mind clear, have a balanced diet, and maintain a regular exercise regimen to shape your personal development. The job goes beyond just ensuring money is coming in or the job is completed. In order to execute the right plan for your business, you must also allow your knowledge to grow. Proper education will not only help you add mastership to your profession but will also give you an idea of what's the wise thing to do in a difficult situation. 

Those were the details of our conversation. Our discussion focused on how home service business owners can shape their personal development. In response to Molly's questions, I provided some tips and methods on how to exercise these practices. Which is the main focus of Jobber's summit this upcoming 1st of March. The goal is to provide small business owners with seminars and coaching to help them develop themselves. Join us in this exciting event that you can register for free.

Moly Milosovic leads Jobber's brand marketing and communications. Using brand partnerships, influencer marketing, communications, community programs, media relations, social media, and virtual and in-person activations, her team creates demand in a new market category, home service.

“I gotta say that someone on the outside looking in-home service is this really awesome community, and honestly, green industry, landscaping lawn care are really ahead of the curve where there's no gatekeeping, everybody's sharing knowledge with each other, and sharing what worked, what didn't work for them in the past, that's really great.” - Moly Milosovic

Why do you have to listen to today's episode.

1:13 - “My functional title, as I like to say, well, if this is true, is Director of Brand Marketing and Communications. But what I actually think makes more sense is Head of Community. And that's because I work with a team that is kind of focused on two things, one community initiative to share knowledge and learnings throughout home service.”

A brief introduction to Moly Milosovic. Here's a little bit about how she got started in what she does now as Director of Brand Marketing and Communications at Jobber.

4:00 “So then I get down this path of like, oh my god, communication and the articulation of your communication, how well do you define the space in which you communicate? How well do you put rails up on your messaging and say, you know, we stand for this, which means we don't stand for this, and then being lukewarm.”

During the conversation, Keith and Molly discuss the importance of communication in curving your personal development. 

7:55 “Sometimes we get these life-changing epiphanies like we hear a very specific piece of information that's calibrated at the perfect time. And then what it does is, it's the one domino that connects all these other dots. And you wake up in your business, like if you're a landscape business, and it's the one thing that helps you overcome the fears.”

During this interview, Keith talks about his life-changing epiphanies as a business owner.

14:25 “My friend Joshua Latimer said to me he's like, what's the most amount of money you've ever invested in your unlike a coaching program, I look like two grand he goes, that's the problem. You need to invest like five or 10 or 20 grand and then really put something on the line.”

Keith recommends joining a mastermind group or coaching program not only to help you achieve personal growth but also to scale your business. Investing in your education is the best way to build a strong foundation to level up your business.

19:21 “So fitness is very important. So he said, like you said, consistency over intensity. Yeah. So I set these tiny little goals like, I'm just going to do 20 Push Ups. That's all I have to do today. And if I jog, I don't have a job. But I just had the power walk one time around the block. And it's like, so if you force yourself to jujitsu, that little tiny workout, but you got to do it.”

Keith points out that when it comes to developing your personal development, it doesn't always refer to your mental health, but also to your physical health. He emphasized taking care of his health by doing some exercise that also helps him clear his head. 

29:02  “In the Millionaire Mind book by T Harv. Eker. He talks about 80% Go. So he talks about not being a perfectionist. He says there's a saying I love it's like, don't wait till you get good until you get going, and then you'll get good. Right?

Molly asked Keith the question about entrepreneurs being too hard on themselves. “If entrepreneurs are really hard on themselves. So there's this idea that you're doing it wrong. Or if you do it, you could think that you're not doing it the way you're supposed to or that you give up if you don't do it perfectly.” If you listen carefully, you will be surprised by his answer. 

Key Takeaways

 “So I believe you have to get clear about the muck in your life in the places you're wasting time. And maybe you're bringing out, eating too much fast food and falling asleep, or you have toxic habits, identify all that stuff, and then go to work on that stuff to get that stuff out of the way once you let go of the heavy buckets of concrete or the sandbags or that things holding you down to the toxic relationship that you spent too much time or, you know, once you can get rid of that it's like, Whoa, it's like holding a beach ball under water. And it's so hard to do because it takes so much might, and then you finally let go, and the thing just pops up to the top and just starts floating on top of the water. Why? Because that's its natural state. So what I mean by that is now you can free up all this mental and emotional bandwidth before you can actually start to receive more new information. You might have to get rid of old stuff.” - Keith Kalfas

“You could be could read a book, listen to a podcast, come to an event like dauber Summit. And you'll get, hopefully, really tangible information. But then the idea of, okay, I want to go deeper on this topic, or I want to go even better in this and then invest in a course or a coach. What that speaks to me about is accountability. I personally like setting up meetings to meet with people. So I have like an every three-week meeting with a mentor. When I'm reading a book, I often like to find someone in my life or on my team to a book club with so that I have to have notes ready to talk to them about it every couple of weeks.”  - Moly Milosovic

“We look up to people, and we think that they're perfect. I like how we're trading epiphanies here because that reminds me of another quote that I recently heard about how if you see someone doing something at that expert level for the 100th time they're doing it, you have to remember that they did have a first time that they did that thing. And it did not go that well. That's how they became an expert. It's not that they woke up one day and they were just magically bestowed with that talent. So yeah, the people we look up to aren't perfect, and they have totally screwed up. But they had the bravery.”  - Moly Milosovic

JOBBER SUMMIT
Jobber Summit is an annual, free online event where home service business owners and
management teams can connect with their community and get the expert advice they need to
reach new heights of success in their businesses.

● Registration link:
https://go.getjobber.com/Kalfas-JobberSummit-23?utm_source=PS_ambassador&utm_medium=keithkalfas8521

● Event takes place on Wednesday, March 1, 2023
○ Morning Event: 10 am–2 pm ET | Evening Event: 6–10 pm ET

Sample Copy
On March 1, reach new heights at Jobber Summit! Check out this free, online event where home service business owners and management teams can connect with their community and get the expert advice they need to reach new heights of success in their businesses. You’ll get to hear advice from featured speakers Alex Rodriguez, Chairman, and CEO of A-Rod Corp, and Clea Shearer and Joanna Teplin, Founders of The Home Edit. Join our friends at @Jobber to network and learn from experts covering in-demand topics. Don’t miss out! Register for free today check the link in my bio: https://go.getjobber.com/Kalfas-JobberSummit-23?utm_source=PS_ambassador&utmmedium=keithkalfas8521

#JobberSummit
Event Details/Descriptions
● Here’s what you can expect:○ Free, online event
○ Useful advice from industry experts
○ Live networking with home service pros
○ Learn how to get the most out of Jobber

● Featured speakers Alex Rodriguez, Chairman and CEO of A-Rod Corp, and Clea Shearer and Joanna Teplin, Founders of The Home Edit.
○ Alex Rodriguez, Chairman, and CEO of A-Rod Corp will end the day with his session “Achieving a Legacy,” and share his insights on the competitive worlds of business and professional sports to help you build a legacy that lasts.
○ Clea Shearer and Joanna Teplin, Founders of The Home Edit, will kick off the day
with their session “The Business Edit,” sharing how to run a more effective business
using their proven home organization methods.

● 12+ sessions full of useful advice, plus live networking with industry pros.
● More than 25 expert speakers covering in-demand topics in our four tracks: Activating Your People presented by CompanyCam, Boosting Profits, Optimizing Operations presented by
NiceJob, and Maximizing Jobber.
● Attend the event in the morning or evening to work around your busy schedule.
● Roger Wakefield, plumber and YouTube star, will join us as our host for the event.
● Everyone networks live, talking shop, sharing advice, and learning from speakers and other
home service pros who get what you’re building.

HOW TO REGISTER

Instagram link (include registration link in your bio + as a sticker within your stories): https://go.getjobber.com/Kalfas-JobberSummit-23?utm_source=PS_ambassador&utm_medium=keithkalfas8521
Podcast link (verbally reference show notes for registration link + include within episode show notes): https://go.getjobber.com/kalfas-jobbersummit23-podcast

POSTS
● January: 1 Instagram in-feed video + 1 Instagram story set
● February: 1 Instagram in-feed video + 1 Instagram story set

JOBBER SOCIAL MEDIA HANDLES AND LINKS

When posting about Jobber Summit, tag Jobber accounts so we can easily reshare and interact with
your posts.
● Instagram: @jobber | https://www.instagram.com/jobber/
● Facebook: @getjobber | https://facebook.com/GetJobber/
● TikTok: @getjobber | https://www.tiktok.com/@getjobber

Connect with Molly

Website: Join the Goat GangJobber: The #1 Service Scheduling Software in 2023 | Try for Free (getjobber.com)

LinkedIn: Moly Milosovic | LinkedIn

Connect with Keith  

Facebook: https://www.facebook.com/thelandscapingemployeetrap

Instagram: https://www.instagram.com/untrapped.podcast/?hl=en

YouTube: https://www.youtube.com/channel/UCIaWTkH4yQoDR7SnroIV6Ww

Linkedin: https://www.linkedin.com/in/keith-kalfas-2964b146/

Website: https://keith-kalfas.mykajabi.com/

Resources/People Mentioned: 

Jobber's Podcast: https://go.getjobber.com/kalfas-jobbersummit23-podcast

Work the System by Sam Carpenter: https://www.workthesystem.com/

Atomic Habits by James Clear: https://jamesclear.com/atomic-habits

Essentialism by Greg Mckwean: https://www.goodreads.com/book/show/18077875-essentialism

One Sentence Persuasion Course by Blair Warren: https://www.goodreads.com/en/book/show/18938967-the-one-sentence-persuasion-course---27-words-to-make-the-world-do-your

Millionaire Mind Book by T Harveker: https://www.harveker.com/mmi/

Ray Dalio’s Books: https://www.goodreads.com/author/list/5289593.Ray_Dalio

Traction: Get a Grip on Your Business by Gino Wickman: https://www.goodreads.com/book/show/18886376-traction

Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business By Gino Wickman: https://www.goodreads.com/book/show/23013858-rocket-fuel

Get A Grip: An Entrepreneurial Fable . . . Your Journey to Get Real, Get Simple, and Get Results by Gino Wickman: https://www.amazon.com/Get-Grip-Entrepreneurial-Journey-Results-ebook/dp/B009K44DQY 

The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz: https://www.amazon.com/Pumpkin-Plan-Strategy-Remarkable-Business/dp/1591844886

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine  by Mike Michalowicz: https://www.amazon.com/Profit-First-Transform-Cash-Eating-Money-Making-ebook/dp/B01HCGYTH4?ref_=ast_author_dp

The Toilet Paper Entrepreneur by Mike Michalowicz: https://www.amazon.com/Toilet-Paper-Entrepreneur-tell-like/dp/B014IBZWRW?ref_=ast_author_dp

Get Different by Mike Michalowicz: https://gogetdifferent.com/

ABCs of Real Estate: https://books.google.com.ph/books/about/The_ABCs_of_Real_Estate_Investing.html?id=Z7aaAgAAQBAJ&redir_esc=y

Robert T. Kiyosaki’s Books:  https://www.goodreads.com/author/list/600.Robert_T_Kiyosaki

Daniel Solomon’s Books: https://www.goodreads.com/author/list/128595.Daniel_Solomon

The Automatic Customer: https://www.goodreads.com/book/show/22571531-the-automatic-customer

80/20 Sales and Marketing by Perry Marshall: https://www.amazon.com/80-20-Sales-Marketing-Definitive/dp/1599185059

DETOX, DECLUTTER, DOMINATE by Perry Marshall: https://www.goodreads.com/book/show/55522695-detox-declutter-dominate

Your Next Five Moves by Patric Bet- David: https://www.goodreads.com/book/show/50542735-your-next-five-moves

The Psychology of Money: https://www.goodreads.com/book/show/41881472-the-psychology-of-money

Dr. Dwayne Dryer’s Books: https://www.drwaynedyer.com/products/

The Power of Now: https://www.goodreads.com/book/show/6708.The_Power_of_Now

Robin Sharma’s Books: https://www.robinsharma.com/books

You Are the Placebo: https://www.goodreads.com/book/show/18051504-you-are-the-placebo

The Ride of a Lifetime: https://www.amazon.ca/Ride-Lifetime-Lessons-Learned-Company/dp/0399592091

Multipliers: https://www.goodreads.com/book/show/8310410-multipliers

Leadership and Self-Deception: https://www.goodreads.com/book/show/180463.Leadership_and_Self_Deception

Dalai Lama’s Books: https://www.dalailama.com/books

Thich Nhat Hanh’s Books: https://www.amazon.com/stores/Thich-Nhat-Hanh/author/B000AP5YRY?ref=ap_rdr&store_ref=ap_rdr&isDramIntegrated=true&shoppingPortalEnabled=true