So - be honest with us. Are you up to date with your blogging? Or are you like so many of your fellow photographers, so busy working on all the other areas of your business that blogging tends to fall by the wayside. Is blogging even still a thing these days, anyway?!
Um yes, yes it is. Tune into our interview with Mikaela Vargas from Pet Marketing Unleashed to learn how you can confidently and efficiently produce blog posts that not only attract your dream clients, but also increase your web traffic and inquiries. We’ve got news for you - blogging is not dead!
IN THE EXTENDED EPISODE:
* Simple Blogging SEO
* Partnering with other pet businesses through blogposts
* How to plan your blogging
Unleashed Petpreneurs Facebook Group: https://www.facebook.com/groups/unleashedpetpreneurs
Blogging for Your Pet Biz: https://shop.petmarketingunleashed.com/blogging-course
FREEBIES FROM MIKAELA:
Blog Topic Ideas for Pet Businesses - this freebie also includes a 20% discount for the course! https://www.petmarketingunleashed.com/blog-topics
Partnership Email Template for Pet Businesses - https://www.petmarketingunleashed.com/partnership-template
Fler avsnitt från "The Pet Photographers Club"
S10E08 | Getting started with offering professional printing and products as a pet photographer with Atkins Photo Lab
38:17Making the transition from an all-inclusive, digital only photographer, to offering products can be overwhelming. Firstly, there are so many suppliers, and each of them have so many unique products to choose from! And even once you choose products- how do you price them?! Then there is the file handling and the preparing images for print. Is it all worth it?Paul and Kate of Atkins Pro Lab in Adelaide Australia joined me in this episode to answer all your questions, and to reassure you that it doesn’t have to be complicated. Click here to listen to the video version of this episode in the MemberzoneLINKS:Website: https://atkins.com.au/ Instagram: https://www.instagram.com/atkins.pro.lab/ RELATED FREEBIEStuck for how to price your products (or pricing in general)? Start with your required average sale. You can work that out with our FREE calculator. Once you have that number you can create a price list that allows your clients to spend that!ACCESS OUR FREE REQUIRED AVERAGE SALE CALCULATORUPCOMING EVENTSHair of the Dog Summit: 2-4th November 2021A three-day online pet photography event for just $10GRAB YOUR TICKET NOWPet Photographers London Meet Up: Sunday 21st November 2021A casual afternoon catch up for UK pet photographers, details here.
S10E07 | Blogging Isn’t Dead with Mikaela Vargas of Pet Marketing Unleashed
29:57So - be honest with us. Are you up to date with your blogging? Or are you like so many of your fellow photographers, so busy working on all the other areas of your business that blogging tends to fall by the wayside. Is blogging even still a thing these days, anyway?! Um yes, yes it is. Tune into our interview with Mikaela Vargas from Pet Marketing Unleashed to learn how you can confidently and efficiently produce blog posts that not only attract your dream clients, but also increase your web traffic and inquiries. We’ve got news for you - blogging is not dead!IN THE EXTENDED EPISODE:* Simple Blogging SEO* Partnering with other pet businesses through blogposts* How to plan your bloggingClick here to listen to the full extended version of this episode in the MemberzoneLINKS:Website: https://www.petmarketingunleashed.com Instagram: https://www.instagram.com/petmarketingunleashed Unleashed Petpreneurs Facebook Group: https://www.facebook.com/groups/unleashedpetpreneursBlogging for Your Pet Biz: https://shop.petmarketingunleashed.com/blogging-courseFREEBIES FROM MIKAELA:Blog Topic Ideas for Pet Businesses - this freebie also includes a 20% discount for the course! https://www.petmarketingunleashed.com/blog-topicsPartnership Email Template for Pet Businesses - https://www.petmarketingunleashed.com/partnership-template
S10E06 | Managing client data, job statuses and to-do lists with a CRM
45:37Chris Garbacz | Studio NinjaManaging a business can be stressful. You have a thousand and one hats to wear, and with that, means a never ending to-do list. As your business grows, so does that to-do list, but you don’t need to have an office full of sticky notes and an excel file with client details. You can have all those things in a CRM (client relationship management software, and if you use a photographers specific CRM like Studio Ninja, you can also keep contracts, quotes, invoices and so much more in there too. Better yet, Studio Ninja comes with sample templates of all of things and more!In today’s interview, Kirstie interviewed the co-founder of Studio Ninja to learn what makes them different, how they help you, and what exactly these CRM’s can do for you.Oh and if you’re ready to make the switch- they offer a free migration service )yep, even from sticky notes!) and with our coupon, you’ll save 50% for the first twelve months.Coupon Code: PPPI50LINKS:Website: https://www.studioninja.co/
S10E05 | Personal Branding Photoshoots for Small Pet Businesses with Meg McMillan
30:20If you’re a pet photographer who works with - or would like to work with - pet businesses then you’ve likely already realised that everything you already know about working with private clients really isn’t applicable when you move to the B2B space. Throw into the mix that most of the commercial photography education out there doesn’t apply when dealing with small, local or boutique pet businesses and you might find yourself totally lost about how to best serve these clients. We’re talking your local groomer, doggy day care, pet bakery - all businesses who could potentially bring in a fantastic new income stream - if only you knew how to serve them best.That’s why we invited Personal Branding photographer Meg McMillan of Meg Marie Photography onto the show today. Meg is killing it in the world of small business and personal branding clients and today she shares how you can take that same approach and apply it to your pet photography business!IN THE EXTENDED EPISODE:* Tips for shooting behind the scenes* What to shoot: the difference between client and branding sessions* Booking workflows and questionnaires* Overcoming objectionsClick here to listen to the full extended version of this episode in the Memberzone
S10E04 | Changing up your session offerings to suit you better with Angela Schneider
5:23Changing up your session offerings to suit you betterLike most of us, Angela Schneider of Big White Dog Photography in Spokane, WA, offered “standard” pet portraits in her local park. With some downtime during Covid, she rebranded to a name that suits her, and then took a moment to think about what she really enjoys and her adventure sessions were born.Tune in to hear more about that in this snapshot episode, and to grab the rest of the interview, head on over to the memberzone.Not a member? Join today for just $10.Click here to listen to the full extended version of this episode in the Memberzone
S10E03 | Rewiring Your Money Mindset for Sales Success with Johl Dunn
40:14Every now and then we have a guest on the show who gives me the exact kick-up-the-bum I didn’t know I needed. Johl Dunn of JD Mindset Coaching is that guest! He was one of our most popular presenters at the Pet Photographers Conference earlier this year, so we just knew we had to get Johl back to the Pet Photographers Club to share more of his expert advice and actionable tips for rewiring your mindset. We were so caught up in the conversation with Johl that we ended up going DOUBLE overtime (oops, sorry Johl haha) - it’s a fascinating conversation and one you definitely don’t want to miss!IN THE EXTENDED EPISODE:* Setting Boundaries - Treat Yourself like a Big Business* Saying No to Charities* The power of meditationClick here to listen to the full extended version of this episode in the MemberzoneLINKS:Website: https://www.johldunn.com SPECIAL OFFER:Learn more about the special cashback offer with JD Mindset Coaching for listeners here: https://www.thepetphotographersclub.com/coaches
S10E02 | The Judges Panel: A Deepdive Discussion into the International Pet Photographer of the Year Awards
16:45Don’t you wish you could be a fly on the wall watching the judging that goes on behind the scenes of the International Pet Photographer of the Year Awards? Well now you can be! We brought together the five judges of the 2021 Awards: Alice Loder, Cat Race, Craig Turner-Bullock, Sara Glawe and Caitlin J. McColl to share their top tips for pet photographers entering awards AND a members-only bonus deepdive video into their “Judge's Choice” favourite images. It’s totally fascinating to hear the judges agree about what they loved about each image - and argue about what could be improved. A definite must-watch panel discussion for any pet photographers interested in learning more about what catches the eye of these leaders of our industry.Click here to watch the Panel Discussion video in the MemberzoneP.S. Registration for the 12 Week Business Foundations Challenge closes this Thursday at 10am Rome! Secure your place here.
S10E01 | What to do when your mini sessions don't fill.. combining other skills with your pet photography and setting up a pet photography business with profit in mind
38:00Goal Trackers Call with Ina J Photography | Big White Dog Photography and new member Suzy McCrackenWe kicked off Season 10 with a Goal Trackers call. Goal Trackers are a member perk- a way to get to know other pet photographers, discuss your current goals and get some feedback from others. This quarters I was joined by Ina, Angela and Suzy.In this episode you will hear: • How Ina pivoted when Covid Lockdown limited her Mini Session bookings (00:06:50)• The new product that Angela is introducing and why it makes sense for her (00:15:27)• And the steps Suzy is taking to prepare for launching her business (00:23:12)———BUSINESS FOUNDATIONS CHALLENGESpeaking of setting up a new business, our 12 week challenge to do just that is starting on the 13th September.During this challenge you will write your own business playbook and put it into action to fill your calendar (and your bank account).• If you’re starting out and feeling overwhelmed by pricing or how to get the phone to ring- this is for you.• If you’ve been in business for a bit but you aren’t seeing a financial return yet- this is for you.• If you need to create a plan for just one aspect of your business- join us for only that class (p.s. Marketing classes are almost full).LIMITED PLACES AVAILABLE
S9E011 | RESULTS: 2021 International Pet Photographer of the Year Awards
42:592021 International Pet Photographer of the Year ResultsThe annual Awards are an annual celebration of the artistry and skill of professional and emerging pet photographers from all around the globe. This year, more than 2500 pet portraits were submitted by pet photographers located in 52 countries. The top 100 shortlisted images were released first, followed by the Top 25, then the category winners and now, the overall International Pet Photographer of the Year, Veronika Šandorová from Slovakia.In this special video episode, Caitlin and Kirstie discuss the winning images in relation to their scores.This video episode is available to everyone. If you’re a member, we recommend watching it in the memberzone. Otherwise, catch it on YouTube.Zoe Hiljemark has collaborated with us to create a four part, step-by-step guide to approaching the media for promoting your success in the awards. There’s one section of the guide available for free on the blog to help get you started.Whether your pet portrait has been shortlisted as one of the top 100 or the top 25 in its category, or you have been announced as one of our four Category winners or even as the Overall winner – the International Pet Photographer of the Year - there is every reason to celebrate!CHECK OUT THE SAMPLE PRESS RELEASE FOR FREE NOWAnd if you want more help with approaching the media, grab the full guide this week while it’s on sale (by 50%)!Don’t forget, you have to act fast with getting your story out there to the media. So jump on this now!Learn more
S9E010 | Optimising your Instagram Account for more clients
24:49Optimising your Instagram Account for more clientsHaving thousands of Instagram followers is one thing- but having the right followers and then optimising your content to turn those followers into clients is a whole other project. Join Kirstie in this video episode as she shares her top nine tips for optimising your account- plus a special offer for an upcoming workshop at the end! This video episode is available to everyone. If you’re a member, we recommend watching it in the memberzone. Otherwise, catch it on YouTube.P.S. Our video episodes are usually members only. To catch more videos's like this, Join us at thepetphotographersclub.com/join—————-CREATE THREE MONTHS OF RECYCLABLE INSTAGRAM CONTENT IN THIS ONE HOUR WORKSHOPWould you love to “set and forget” your Instagram posting with content that actually helps you grow your business (and not just your following)?Let’s organise it so all you have to do is a few stories or reels every now and again!Learn more