S2 Ep.157 Building a Luxury Brand: Tips on How to Stand Out in a Saturated Market w/ Allison Handler

Hey everyone! Welcome back to the podcast. I’m so excited to share this conversation with Ben Rousseau, an award-winning lighting artist and luxury product designer based in Hove, UK. Ben's creative journey is nothing short of inspiring, and today, we dive into his story, his work, and his passion for designing with light. Ben’s story starts in Colchester, England’s oldest recorded town. Growing up surrounded by ancient castles, he dreamed of shaping the future, fueled by the imaginative worlds of James Bond and Star Wars. His fascination with lighting began early, as he marveled at the dramatic, futuristic sets of Ken Adam’s Bond films.   This passion led him to study film special effects and model making, where he discovered the emotional and transformative power of light. Over the years, Ben’s career has evolved into a multidisciplinary exploration of lighting, art, and design. From furniture for nightclubs to high-tech timepieces and sculptural chairs like his stunning “California Chair,”   Ben infuses every project with a sense of drama and innovation. His work is all about creating connection—whether it’s through the cozy glow of a lamp or the mesmerizing patterns of light on a wall. Ben’s philosophy is rooted in the idea that lighting isn’t just functional; it’s emotional. He wants his designs to help people pause, appreciate the moment, and reconnect with their surroundings. Whether he’s designing for a sleek modern home or a dramatic Bond-villain-esque interior, his work is always about pushing boundaries and telling a story. In this episode, we also chat about the challenges of conveying the magic of lighting to clients, how Ben builds trust with them, and the collaborative process that brings his visions to life.   Ben shares some behind-the-scenes insights into his design process, including how he considers the interplay of light, space, and materials to create environments that are as practical as they are beautiful. Finally, we touch on the importance of having fun with design and how creativity can turn even the most stressful projects into memorable experiences. Ben’s passion for innovation and his commitment to lighting up people’s lives shine through every part of our conversation. If you’re ready to be inspired by the power of light, don’t miss this episode! And be sure to check out Ben’s work on his website—it’s something you truly have to see to believe.    Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery   Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates.   SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/  Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad  Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide   Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact   A Podcast Launch Bestie production  

Episode Summary Hey, friends! It’s Michelle Lynne, and today on Design for the Creative Mind, I’m thrilled to introduce you to someone truly special—Krystal Reinhard, the CEO and principal designer of Old Soul Design Studio. Krystal and I go way back, connecting through my Interior Design Business Bakery, and we've had the joy of meeting in person several times. In this episode, we dive into Krystal's design-build journey, her unique aesthetic, and how her experiences have shaped her thriving business. Krystal’s business, Old Soul Design Studio, operates as a full-service design-build firm with a showroom in downtown West Chester, Pennsylvania. She shares how the firm has evolved over the years, shifting from a seven-day-a-week showroom to a more strategic hybrid model that accommodates both public and private spaces. It’s fascinating to hear how she balances a robust portfolio of renovation projects, furnishings, and showroom management with a committed focus on transparency and client education. We also talk about how her European heritage, coupled with her cross-country experiences, influences her design style. Krystal’s aesthetic beautifully marries West Coast Mediterranean vibes with the timeless charm of East Coast architecture. And yes, that passion for blending styles is a nod to her “old soul” nature—something people have called her since she was young. A big highlight of this episode is learning about the intentional way Krystal handles the design-to-build process. She explains why design comes first, followed by construction planning, which allows for better budget transparency and project execution. Her emphasis on creating a high-touch, tailored client experience stands out in an industry often riddled with miscommunications and unexpected costs. We also dive into her personal journey. Krystal shares how her upbringing as a first-generation American and her background in fine arts and education shaped her approach to design. She reflects on the challenges of being a woman on construction sites, the lessons learned from working with both great and not-so-great contractors, and how she’s built a team of craftspeople she trusts deeply. This conversation is brimming with insights—whether you're a homeowner planning a renovation, a designer building your business, or just someone who loves hearing about design journeys, you’re going to love this episode! Key Takeaways from Our Conversation Krystal’s Unique Aesthetic: From California’s Spanish-Mediterranean influences to the colonial charm of Pennsylvania, her work celebrates diverse architectural styles. The Design-Build Approach: Krystal walks us through her process of designing first, focusing on client needs, and then creating realistic construction budgets, ensuring a smooth and transparent experience. Empowering Women in the Industry: Krystal shares how she’s navigated construction sites with confidence and mentors her team to do the same. The Story Behind Old Soul: A reflection of her love for timeless design, cultural influences, and a belief in having "been here before." You’re going to leave this episode inspired by Krystal’s passion and practical wisdom. Tune in and let us know what resonated most with you!   Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery   Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates.   SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/  Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad  Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide   Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact   A Podcast Launch Bestie production    

Hey y'all! Welcome back to Design for the Creative Mind! Today, I'm diving into a question that came straight from Instagram—thanks to Louise from Design in Ireland. She reached out with a great one: "How can interior designers set boundaries with flat-fee clients who sometimes get a bit too comfortable asking for extra time?" Here's a peek at what I cover in this solo episode: Sales Process Essentials: I break down my client process, from initial calls to meet-and-greets. It’s all about educating clients upfront on how we work and setting boundaries from day one. The Power of the Scope of Work: Having a detailed scope is everything. I'll share how we make sure our clients understand what's included—and what's not. This scope can also help clients understand why changes can lead to additional costs. Leveraging the Contract: I talk about using our Letter of Agreement (a friendly contract) to reinforce expectations. This doc lays out unique clauses, like only showing the best option for each item, limits on revisions, and the number of site visits included. Scheduling & Time Management: Pre-scheduling meetings has been a lifesaver for both my team and our clients. It keeps us on track and gives clients a sense of urgency without feeling rushed. Adding a Contract End Date: I explain why we include a project timeline so clients stay motivated, and so we have a framework if the project takes longer than expected. Tracking Data for Better Flat Fees: It's a must to track how much time each task really takes. I share how I use that data to refine our flat fees and ensure they work for us financially.   I hope this helps! And to anyone else with burning questions about the business of design, I'd love to hear from you. If you shoot over your questions, I'll either devote an episode to your topic or gather a few for a "What Would Michelle Do?" segment!   Thanks for listening, and remember to choose greatness every day!   Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery   Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates.   SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/        Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad  Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide   Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact   A Podcast Launch Bestie production  

 Hey there, welcome back to the podcast! Today, I have an inspiring conversation for you with Allison Handler, the founder and principal designer of Allison Handler Design, based out of New Jersey. Allison's journey to interior design wasn't exactly traditional—she started in the world of fashion and merchandising in New York City.   She had a dream to be like the iconic Carrie Bradshaw, and she made it happen, working with major names like Donna Karen. But after 20 years, she found herself craving something more fulfilling, especially after getting a taste of work-from-home life during COVID.   Allison talks about how interior design organically found her through the homes she renovated with her family. Friends and family started asking for her help with their own spaces, and her design business quickly grew from creating mood boards on Etsy to her first full-home design project. It wasn’t always smooth sailing, though. Allison shares how she started out juggling her full-time job, family life, and her budding design business before finally taking the leap to go full-time with her own brand.   Key Highlights: Finding Your Niche Through Experience:  Allison discusses how she figured out her own style and brand by taking on any and every project early on, learning along the way, and eventually niching down to clients who resonate with her aesthetic.   The Power of Social Media:  Allison attributes much of her business’s growth to social media, especially Instagram. By putting herself and her personality out there, she attracted clients who connected with her vibe and style. She emphasizes that being real and authentic online is her "secret sauce."   Building Client Relationships: In this industry, hiring an interior designer is a very personal decision. Allison values the relationships she builds with clients, explaining that designers are often involved in deeply personal aspects of a home and life. These connections, she believes, are what set her apart in a crowded market.   Balancing Business and Creativity:  With her background in fashion merchandising, Allison brings a unique mix of creativity and business acumen to her design work. She shares insights into budgeting, planning, and even “cost-engineering” to give her clients a high-end look within their budgets, especially when working with builders on spec homes.   The Importance of Having a Team: While clients may want to work directly with her, Allison shares the value of her small but talented team. She emphasizes the importance of collaboration in design and how her team helps elevate the overall vision of each project.   Allison's story is a fantastic example of blending passion with business, and she’s a reminder that you can always reinvent yourself. If you’re considering a career pivot or dreaming of turning your passion into a business, you’ll love Allison's story and the practical advice she shares.   Thanks for joining me and Allison for this deep dive into the world of interior design. If you enjoyed this episode, don’t forget to subscribe and leave a review! Connect with Allison on Instagram @AllisonHandlerDesign and follow her inspiring journey.   Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery   Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates.   SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/  Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad  Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide   Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact   A Podcast Launch Bestie production  

Hey, hey, hey! Welcome back to Designed for the Creative Mind! Today, I’m thrilled to have Rebecca Ward from Rebecca Ward Design joining us. Rebecca Ward leads one of Sacramento's premier residential interior design firms as CEO and Principal Designer. With over 15 years of experience, she's an award-winning, certified interior designer in California, holding the prestigious NCIDQ certification.   Not only is she an incredible interior designer and business mentor, but she’s also the voice behind the Design Curious Podcast. We’re diving deep into her journey from her design beginnings, her path to podcasting, and her mission of community over competition.   In our chat, Rebecca opens up about her early love for interior design (think endless room makeovers as a kid!), how she discovered the world of design as a career, and the mentors who helped her along the way. She shares her unique path from working with luxury designers to launching her own business in the 2007-2009 recession, an experience that shaped her entrepreneurial mindset. She also talks about the moment she decided to give back by becoming a mentor herself. If you’re curious about how to make a creative passion into a thriving business, Rebecca’s story is the perfect inspiration.   In This Episode, You’ll Learn: Community over Competition: Why there’s room for everyone in interior design and how Rebecca and I are committed to supporting fellow designers, not competing with them. Rebecca’s Beginnings: How her passion for rearranging her childhood bedroom turned into a fulfilling career in design and why mentorship made all the difference in her journey. Launching a Business During the Recession: The challenges and rewards Rebecca faced in starting her design business in 2007-2009. Mentorship vs. Coaching: Rebecca’s approach to mentorship—coming alongside new designers, showing them what’s possible, and guiding them through the foundational steps of their careers. Bringing Knowledge to More Designers: How Rebecca’s mentorship program and podcast serve as accessible resources for those curious about design but unsure of where to start. Diverse Career Paths in Design: Rebecca explores the wide variety of opportunities in interior design, from staging and drafting to hospitality and corporate spaces, and how her mentorship program helps new designers find their unique path. The Start of the Design Curious Podcast: Rebecca’s vision to reach more people and share her knowledge through podcasting.   Mentorship with Rebecca: Rebecca offers mentorship tailored to designers at any stage—whether you’re considering a career switch, looking to polish your skills, or seeking feedback on real projects. If you’re a designer seeking more personalized guidance, check out her mentorship program and listen to her Design Curious Podcast for insights from designers of all backgrounds.   Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery   Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates.   SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/  Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad  Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide   Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact   A Podcast Launch Bestie production  

In this episode, I’m thrilled to introduce Beth Porter, an incredibly talented artist and co-owner of Wet Dog Tile Company. Beth shares her journey from a fine arts background to becoming a trailblazer in custom tile artistry.   Wet Dog Tile Company is known for its unique, multi-textural tile designs that go beyond traditional forms, incorporating mixed media, organic shapes, and, often, personal touches that make each project one-of-a-kind. Wet Dog creates tiles that defy typical geometric shapes—think starfish-shaped tiles rather than standard square tiles. The designs range from ocean-inspired themes to custom pet portraits and are crafted using a mix of ceramic, glass mosaics, crushed glass, and pebbles to add texture and color.   Beth shares how the company name was inspired by her involvement in animal rescue and living in a coastal town. What started as a hobby has grown into a full-fledged business, creating tiles for spaces all over the country.   Wet Dog Tile Company is not just about tile; it’s about creating deeply personal, artistic statements for any space. From custom pet portraits to unique textural designs, Beth’s approach makes each project a labor of love. Whether you're a homeowner or an interior designer, Wet Dog Tile offers something extraordinary to bring your vision to life.   Connect with Wet Dog Tile Company: Website: WetDogTile.com Instagram: @wetdogtile Facebook: Wet Dog Tile Company   Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery   Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates.   SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/  Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad  Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide   Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact   A Podcast Launch Bestie production        

In this solo episode of 'Design for the Creative Mind' podcast, I share some strategies for conducting a year-end review and planning for the future of your interior design business using my review guide I developed and use in my business every single year.   I cover essential steps such as identifying both favorite and draining projects, determining profitable ventures, setting financial goals, and ensuring proper tax allocation. I also discuss the importance of outsourcing non-core tasks and regularly reviewing business expenses. You'll gain insights into time management, organizing daily tasks, and creating repeatable processes to boost productivity. Additionally, I'll guide you through key questions and offer a downloadable 12-page review guide for more detailed planning. Plus, learn about various mentorship and coaching programs to further elevate your business. Join me to discover how proactive planning and continuous improvement can lead to long-term success.   Get access to the review guide here: https://www.designedforthecreativemind.com/planning-guide   Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery   Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates.   SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/  Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad  Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide   Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact   A Podcast Launch Bestie production      

In this episode of the Design for the Creative Mind podcast we have Jeffrey Shaw.  From humble beginnings, Jeffrey Shaw became one of the most preeminent portrait photographers in the United States. His portraits have appeared on The Oprah Winfrey Show and CBS News, in People and O Magazine, and in the halls of Harvard University and The Norman Vincent Peale Center, and countless beautiful homes across the U.S.   Today, Jeffrey speaks about how to sell to the rich at association events and conferences such as ImagingUSA, HOW Design, Growth Marketing, and ProfitCon, and for corporations like Verizon and BMW. He is the author of two books, The Self-Employed Life and LINGO, a LinkedIn Learning Instructor, and host of, The Self-Employed Life, which ranks among the top 15% of all podcasts on iTunes.     Jeffrey is also the founder of The Self-Employed Business Institute, his TEDx Talk is featured on TED.com, and he is responsible for the creation of National Self-Employed Day, which falls on May 4 th of the U.S. National Calendar and honors the hard work and contribution of independent business owners.   The conversation covers key strategies for attracting ideal clients, delivering exceptional customer experiences, and the significance of learning from high-end brands. The episode serves as a guide for designers aiming to succeed in the luxury sector by embracing authenticity and delivering superior value.   Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery   Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates.   SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/  Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad  Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide   Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact   A Podcast Launch Bestie production  

In this episode of the Design for the Creative Mind podcast, host Michelle Lynne, owner and president of ML Interiors Group, guides listeners through the comprehensive process of interior design, from research to installation. Michelle introduces her signature '16 Steps of Sanity' and offers valuable insights into effectively managing a design project. She emphasizes the importance of thorough research, client interaction, and efficient project management. The episode also highlights the significance of follow-up and getting client reviews. Additionally, Michelle shares information about her Interior Design Business Bakery program and the Sugar and Spice Society, a community focused on enhancing sales and marketing skills for interior designers.   Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery   Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates.   SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/  Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad  Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide   Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact   A Podcast Launch Bestie production

In this episode we chat with Andrew Hartman, the founder of TimeBoss. Andrew shares his insights into managing time effectively, a skill he developed after experiencing burnout.   He explains how the TimeBoss framework helps leaders and their teams achieve their goals without succumbing to stress and anxiety. Andrew recounts his personal story of how overwork led to the temporary loss of his sense of smell and emphasizes the importance of a healthy relationship with time. The discussion also covers practical tips for managing daily tasks and interruptions, aiming to strike a balance between professional and personal life.   Reflecting on his journey, Andrew advises the audience to treat time as a valuable currency, urging them to evaluate and align their use of time with their priorities and goals. Michelle also shares information about upcoming workshops and masterclasses aimed at supporting business growth and stability.   Andrew Hartman is the Founder of Time Boss, an organization that helps leaders and their teams transform their relationships with time to get their lives back. Andrew founded Time Boss after burning out several times over, even losing his sense of smell for a season. He has taken all he has learned over the years to build a simple but powerful system to help business leaders avoid the same mistakes and chaos. This system is delivered via corporate workshops as well as small groups and 1:1 coaching.   Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery   Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates.   SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/  Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad  Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide   Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact   A Podcast Launch Bestie production