Ep 447: Maria de Simón Baranda, President of Ruta del Vino de Rioja Alavesa, Spanish enotourism special, 2/2
I’m Lawrence Francis, Host of Interpreting Wine the place to learn from thought leaders in the world of wine and marketing. Today we continue the exploration of the impacts of the pandemic on the Spanish enotourism sector. Maria de Simón Baranda is uniquely placed to speak on the topic holding the dual roles of President of Ruta del Vino de Rioja Alavesa and Head of Administration for a boutique regional winery Viñedos y Bodegas de la Marquesa Valserrano.
00:00:00 Intro
00:02:17 Transition into working for the family winery
00:08:43 Rioja Alavesa enotourism overview
00:11:28 Enotourism deep dive at Viñedos y Bodegas de la Marquesa
00:22:32 Valserrano enotourism adaptations in 2020
00:29:54 Rioja Alavesa member adaptations
00:36:36 Wider Rioja enotourism context
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Intro and outro music
The New Investors
http://newinvestors.dk/
Contact: [email protected]
Guest: Maria de Simón Baranda, President of Ruta del Vino de Rioja Alavesa
GUEST CONTACT:
https://rutadelvinoderiojaalavesa.com/en/
https://visitriojaalavesa.com/
https://www.instagram.com/rioja_alavesa/
https://twitter.com/RiojaAlavesa
Date recorded: 15 January 2021
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