Relevancy, Authority, and How The Algorithm Ranks You - Episode 126

Please help keep this podcast free: patreon.com/grumpyseoguy1:54 What is topical authority?Episodes that talk about relevancy:https://www.youtube.com/watch?v=ErBbW69GYYshttps://www.youtube.com/watch?v=kS-Fh3QXB8A2:03 What is relevancy?2:29 How do you get relevancy?3:21 Why does this matter?3:32 The 4 things you need to rank.Episodes that talk about the 4 things you need to rank:Complex version: https://www.youtube.com/watch?v=W3L7tAil0BgFast version: https://www.youtube.com/watch?v=v_5kChCMQHQ&pp=0gcJCRUKAYcqIYzvEpisode that talks about penalties:https://www.youtube.com/watch?v=ElGAxpB8q1A5:14 How authority is passed5:56 Most of your time will be used getting backlinks6:35 Why do you need to care?7:07 How relevancy works in ranking7:30 Why search engines want to give good results8:23 How authority works in ranking9:06 Relevancy answers the question "will my website appear in the search results?"9:37 Authority answers the question "what position will my website be in the search results?"10:23 How should you structure the content on your site?10:50 How to create posts11:16 What is not ok.11:34 Definition of cannibalization

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy2:01 Private blog network vs. public blog network3:54 Things that can happen to a public blog networkdeindexedpenalizedlink farmEpisode that talks about link farms: https://www.youtube.com/watch?v=6Wg3kxzfUaw4:50 If links are public, everyone knows about them, and they lose their effectiveness5:00 Search engines are looking for public blog networks5:16 Where are the real backlinks?5:40 The reason there are no forums with only good backlinks sellers6:15 the reason I think 99% of people in the SEO industry are scammers6:52 What you should do before buying backlinks from a forum7:17 When something is advertised to the public, that is a public network7:42 Episodes showing how to build a private blog portfolio. 1) https://www.youtube.com/watch?v=ez24lr3G_Mc 2) https://www.youtube.com/watch?v=stMe4nMrem4 3) https://www.youtube.com/watch?v=AguAeXhEBwI&pp=0gcJCQgKAYcqIYzv8:12 The hardest part of SEO is finding good backlinks8:51 Episodes about the difference between good and bad backlinksPart 1 - https://www.youtube.com/watch?v=HFHg6XwPha4Part 2 - https://www.youtube.com/watch?v=1dZSbWKJlJ08:59 The 4 ways to get backlinks9:17 Episodes that explain the 4 ways to get backlinksOld version: https://www.youtube.com/watch?v=sYPARAuCXao&pp=0gcJCQgKAYcqIYzvNew version: https://www.youtube.com/watch?v=U-r_Bi3FBt810:30 Know how it works before ordering backlinks10:50 A story about a public link network that was discovered by the search engines11:51: Public networks get discovered11:59 The 2 ways to use a private blog network14:02 The reason (good) publicly available backlinks wouldn't work, anyway16:05 When link networks are public, they eventually stop working

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy2:51 he purpose of link directories 3:45 A main problem: they're copies of each other5:07 Suspicious names6:12 Same IP addressEpisode that explains IP addresses: https://www.youtube.com/watch?v=stMe4nMrem4&pp=0gcJCR0AztywvtLA6:54 Link farms7:25 Description of a link directory8:32 Can link directories help you?9:16 Why do they have directories linking to them?

We recorded another version of this episode. This episode was recorded on my phone so the voice quality appears bad. Let me know which version you prefer!Please help keep this podcast free: https://www.patreon.com/grumpyseoguy/1:55 Why are we mentioning link directories?2:45 The reason people build directories3:44 Problems with directoriesThey are all duplicates of each otherOn the same IPLinkfarms5:00 Defining link farms6:33 The exception to link directories with local SEODetails of decent link directories7:35 Why so many sites have directory links

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy2:51 the purpose of link directories3:45 A main problem: they're copies of each other5:07 Suspicious names6:12 Same IP addressEpisode that explains IP addresses: https://www.youtube.com/watch?v=stMe4nMrem46:54 Link farms7:25 Description of a link directory8:32 Can link directories help you?9:16 Why do they have directories linking to them?

0:35 The problem with Episode 128 and why it didn't come out at the planned time1:12 How to email me3:30 The reasons your rank is declining and how to tell and how to fix it:https://www.youtube.com/watch?v=gPtGQ8xQyhAhttps://www.youtube.com/watch?v=ivSogvXY6FA4:30 The 4 things you need to rank:(long episode) https://www.youtube.com/watch?v=v_5kChCMQHQ(short episode) https://www.youtube.com/watch?v=W3L7tAil0Bg&pp=0gcJCfwJAYcqIYzv5:10 The 4 ways to get backlinks:(long episode) https://www.youtube.com/watch?v=sYPARAuCXao(short episode) https://www.youtube.com/watch?v=U-r_Bi3FBt86:15 LLMS.txt does nothing:https://www.youtube.com/watch?v=-WflCZyBnj8

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy2:08 Local SEO vs. Regular SEO2:07 MapThe episode about penalties: https://www.youtube.com/watch?v=ElGAxpB8q1AThe episodes about the 4 things you need to rank: https://www.youtube.com/watch?v=v_5kChCMQHQ https://www.youtube.com/watch?v=W3L7tAil0BgDocuments about local SEO:https://ahrefs.com/blog/local-seo/https://www.semrush.com/blog/what-is-local-seo/

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy2:08 What is the difference?Penalty episode: https://www.youtube.com/watch?v=ElGAxpB8q1AEpisodes about how to rank with normal SEO:https://www.youtube.com/watch?v=v_5kChCMQHQ https://www.youtube.com/watch?v=W3L7tAil0BgPublisher note - having NAP the same means have them the same each time on each websiteThe articles about local SEO:https://ahrefs.com/blog/local-seo/https://www.semrush.com/blog/what-is-local-seo/

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy2:09 What is a ranking factor2:34 Why do you do SEO?3:55 Many of the things people do are not SEO4:16 Why did your impressions fall?4:45 Definition of impressions6:51 Why did your traffic fall?Episodes that answer this question:https://www.youtube.com/watch?v=gPtGQ8xQyhAhttps://www.youtube.com/watch?v=ivSogvXY6FA9:38 If you're not tracking your SERPs you're going to have no idea if you're successful10:30 EEAT has no effect on your rankGoogle's own documentation says this:https://developers.google.com/search/docs/fundamentals/seo-starter-guide12:23 EEAT audit = scam12:28 People do EEAT on your website = scam13:12 Other things that are not ranking factors17:24 Things that are ranking factorsThe episode that talks about relevancy and authority and algorithmshttps://www.youtube.com/watch?v=zjoV09CHyGA

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy1:22 Announcements2:19 The four things you need to rankEpisode talking about types of penalties:https://www.youtube.com/watch?v=ElGAxpB8q1A4:28 RelevancyEpisode covering anchortext:https://www.youtube.com/watch?v=kS-Fh3QXB8A6:24 AuthorityEpisode on helpful or harmful inkshttps://www.youtube.com/watch?v=E7_DM7fj4Yg8:10 How the algorithm understands where to rank you