LinkedIn Lessons with Michelle J Raymond - Social Selling on LinkedIn Beyond Personal Brands (LinkedIn Lesson 10)

The cliche that gets thrown around on LinkedIn is "People buy from people". We want to explore why this doesn't present the whole picture. You can't afford to not build your company brand as a business owner. LinkedIn Company Pages are one part of this puzzle. There are many others.  Episode Overview  - There is no one size fits all strategy on LinkedIn.  - Right Product, Right Price, Right Time" is the secret to social selling. - G.T.C Synergy™️ is getting the most out of your Personal Brand + Company Brand = Competitive Advantage.  Subscribe to the LinkedIn Lessons with MJR LinkedIn Newsletter here - https://www.linkedin.com/newsletters/linkedin-lessons-with-mjr-6861434915754528768/ www.goodtradingco.com.au 

LinkedIn Company Pages have always been viewed as the poor cousin to personal LinkedIn profiles. Yes, personal posts get more reach but does this mean we should ignore the opportunity that is LinkedIn Company Pages? Before we jump into this let's debunk some myths that get in the way of business owners considering Pages as part of their strategy.  Episode Overview Common LinkedIn Pages Myths Debunked LinkedIn Doesn't Listen To What Businesses Need From Pages. FALSE LinkedIn Company Pages Are Only For Large Enterprises and Not Small Businesses.  FALSE Linkedin Restrict Organic Reach So that Pages will Pay for Ads. FALSE Why Does It Always Feel Like I Get Company Page Features Last? LinkedIn Company Page New Features Subscribe to the LinkedIn Lessons with MJR LinkedIn Newsletter here - https://www.linkedin.com/newsletters/linkedin-lessons-with-mjr-6861434915754528768/ www.goodtradingco.com.au

Growing your LinkedIn Company Page Followers is one thing - creating a B2B community is the bigger opportunity. Brands that build a community are no longer a commodity.  Episode Overview - What is a B2B Community - How to use your LinkedIn Company Page to build a B2B Community.  - Use your LinkedIn Company Page content as your bat signal - LinkedIn Company Page tools to build your B2B community - Are LinkedIn Company Pages for small businesses too? - G.T.C Synergy™️ is getting the most out of your Personal Brand + Company Brand = Competitive Advantage. Subscribe to the Good for Business Newsletter here - https://www.linkedin.com/newsletters/6884277192415563776/ www.goodtradingco.com.au

LinkedIn Lesson 9 - Sometimes being fiercely independent as a business owner can mean we don't stop and ask for help from experts. Wasting time making mistakes on LinkedIn is a luxury small business owners can't afford.  How LinkedIn Coaching can help your small business - Cheerleader - there for your success on the good and the bad days, Empathy - understanding that the LinkedIn journey is different for everyone, Independent advice - an outsider's perspective can often uncover blind spots to growth, Clarity and Peace of Mind - know with certainty you are on the right path, Efficiency - get more out of LinkedIn in less time. Michelle J Raymond Bio Michelle J Raymond is the Chief LinkedIn Strategist at her company Good Trading Co and a founding member of the LinkedIn Small Business Advisory Council for LinkedIn Pages. She’s an innovator and thought leader who helps purpose-driven businesses thrive by creating sustainable strategies for growth using social selling techniques on LinkedIn. Michelle specialises in helping small to medium business owners make a real impact in business. She takes a hands-on approach, integrating her services into existing teams and working closely with businesses on strategy execution and practical implementation of successful LinkedIn marketing campaigns. Michelle thrives on sharing the stories of amazing businesses to increase their visibility and harness the power of their unique selling point. Her strategies transform SMEs from being invisible to becoming the go-to experts in their field by targeting digital buyers who do 70% of their research online before making the decision to buy. Michelle helps clients attract new opportunities to increase revenue, build a solid reputation and position their brand for success. Michelle J Raymond is a leading global authority on LinkedIn Pages and shares strategies and tips as co-author of “Business Gold: Build Awareness, Authority and Advantage using LinkedIn Company Pages”. Michelle’s passion is to change the world by doing good business with good people. Connect - [email protected] or www.goodtradingco.com.au

LinkedIn Lesson 8 - time-poor business owners need to get smart around how they use LinkedIn. Otherwise, it can be a huge time suck and not deliver the anticipated results. In this episode, we share 3 tips on how you can stop wasting time and not miss out on business opportunities. Tip 1 - Stop Wandering Around LinkedIn Aimlessly Tip 2 - Run as fast as you can from engagement pods and automation tools. Tip 3 - Focus on your business, potential clients and industry - not LinkedIn. Michelle J Raymond Bio Michelle J Raymond is the Chief LinkedIn Strategist at her company Good Trading Co and a founding member of the LinkedIn Small Business Advisory Council for LinkedIn Pages. She’s an innovator and thought leader who helps purpose-driven businesses thrive by creating sustainable strategies for growth using social selling techniques on LinkedIn. Michelle specialises in helping small to medium business owners make a real impact in business. She takes a hands-on approach, integrating her services into existing teams and working closely with businesses on strategy execution and practical implementation of successful LinkedIn marketing campaigns. Michelle thrives on sharing the stories of amazing businesses to increase their visibility and harness the power of their unique selling point. Her strategies transform SMEs from being invisible to becoming the go-to experts in their field by targeting digital buyers who do 70% of their research online before making the decision to buy. Michelle helps clients attract new opportunities to increase revenue, build a solid reputation and position their brand for success. Michelle J Raymond is a leading global authority on LinkedIn Pages and shares strategies and tips as co-author of “Business Gold: Build Awareness, Authority and Advantage using LinkedIn Company Pages”. Michelle’s passion is to change the world by doing good business with good people. Reach Michelle at [email protected] or www.goodtradingco.com.au

LinkedIn Lesson 7  - Are you busy being busy on LinkedIn or doing the work that matters? The work that will move your business forward and achieve your business goals. Make 2022 the year that you worked smarter and not harder on LinkedIn by following these tips to avoid LinkedIn burnout.  We cover -  Rule of 78 - why does getting started sooner rather than later will make the biggest difference?  LinkedIn Strategy is important to keep your LinkedIn activity aligned with your business goals.  Ways you can simplify and prioritise your LinkedIn activity to achieve results faster.  LinkedIn Marketing Solutions Live Link Hubspot Article Rule of 78 Link  Good For Business Show Podcast with Wanita Z "Social Media Strategy to Get Results" Link Good For Business Show Podcast with Tuomo Vauhkonen "Hustle to High-Performance Business Owner" Link We recommend using Social Pilot for content scheduling - Affiliate Link Michelle J Raymond Bio  Michelle J Raymond is the Chief LinkedIn Strategist at her company Good Trading Co and a founding member of the LinkedIn Small Business Advisory Council for LinkedIn Pages. She’s an innovator and thought leader who helps purpose-driven businesses thrive by creating sustainable strategies for growth using social selling techniques on LinkedIn. Michelle specialises in helping small to medium business owners make a real impact in business. She takes a hands-on approach, integrating her services into existing teams and working closely with businesses on strategy execution and practical implementation of successful LinkedIn marketing campaigns. Michelle thrives on sharing the stories of amazing businesses to increase their visibility and harness the power of their unique selling point. Her strategies transform SMEs from being invisible to becoming the go-to experts in their field by targeting digital buyers who do 70% of their research online before making the decision to buy. Michelle helps clients attract new opportunities to increase revenue, build a solid reputation and position their brand for success. Michelle J Raymond is a leading global authority on LinkedIn Pages and shares strategies and tips as co-author of “Business Gold: Build Awareness, Authority and Advantage using LinkedIn Company Pages”. Michelle’s passion is to change the world by doing good business with good people.  Reach Michelle at [email protected] 

LinkedIn Lesson 6 - If you don't wake up to notifications on LinkedIn about opportunities to grow your connections, be invited to contribute to posts on your subject matter expertise, be invited to participate in events run by others you need to listen in. Growing your business on LinkedIn is as easy as 1,2,3.  Step 1 - Focus on your niche and be the best at it. Step 2 - Share your knowledge as LinkedIn content generously Step 3 - Support Your LinkedIn Community Buy Business Gold: Build Awareness, Authority and Advantage with LinkedIn Company Pages here.  Michelle J Raymond Bio  Michelle J Raymond is the Chief LinkedIn Strategist at her company Good Trading Co and a founding member of the LinkedIn Small Business Advisory Council for LinkedIn Pages. She’s an innovator and thought leader who helps purpose-driven businesses thrive by creating sustainable strategies for growth using social selling techniques on LinkedIn. Michelle specialises in helping small to medium business owners make a real impact in business.  She takes a hands-on approach, integrating her services into existing teams and working closely with businesses on strategy execution and practical implementation of successful LinkedIn marketing campaigns. Michelle thrives on sharing the stories of amazing businesses to increase their visibility and harness the power of their unique selling point. Her strategies transform SMEs from being invisible to becoming the go-to experts in their field by targeting digital buyers who do 70% of their research online before making the decision to buy. Michelle helps clients attract new opportunities to increase revenue, build a solid reputation and position their brand for success.  Michelle is a leading global authority on LinkedIn Pages and shares strategies and tips as co-author of “Business Gold: Build Awareness, Authority and Advantage using LinkedIn Company Pages”. Michelle’s passion is to change the world by doing good business with good people. Reach Michelle at [email protected] or https://www.linkedin.com/in/michelle-raymond-goodtradingco/

LinkedIn Lesson 5 - Does your business have a mission for 2022? Holding yourself back by being "busy" isn't going to deliver the results you will wish you had at the end of the year. This lesson shows how by creating a mission you can use LinkedIn to make it happen.  Michelle J Raymond Bio Michelle J Raymond is the Chief LinkedIn Strategist at her company Good Trading Co and a founding member of the LinkedIn Small Business Advisory Council for LinkedIn Pages. She’s an innovator and thought leader who helps purpose-driven businesses thrive by creating sustainable strategies for growth using social selling techniques on LinkedIn.  Michelle specialises in helping small to medium business owners make a real impact in business. She takes a hands-on approach, integrating her services into existing teams and working closely with businesses on strategy execution and practical implementation of successful LinkedIn marketing campaigns. Michelle thrives on sharing the stories of amazing businesses to increase their visibility and harness the power of their unique selling point.  Her strategies transform SMEs from being invisible to becoming the go-to experts in their field by targeting digital buyers who do 70% of their research online before making the decision to buy. Michelle helps clients attract new opportunities to increase revenue, build a solid reputation and position their brand for success. Michelle J Raymond is a leading global authority on LinkedIn Pages and shares strategies and tips as co-author of “Business Gold: Build Awareness, Authority and Advantage using LinkedIn Company Pages”. Michelle’s passion is to change the world by doing good business with good people. Reach Michelle at [email protected] or https://www.linkedin.com/in/michelle-raymond-goodtradingco/

LinkedIn Lesson 4 - If you want to convert more opportunities on LinkedIn, it's time to share your company values. What makes your business stand out from the crowd? People do business with people Top 4 Places on Company Pages To Share Your Company Values Good Trading Co Values Win more Business on LinkedIn By Attracting Better Fit Opportunities Benefits - higher close rates, client retention, more fun, stand out from the crowd Buy Business Gold: Build Awareness, Authority and Advantage with LinkedIn Company Pages here. Michelle J Raymond Bio Michelle J Raymond is the Chief LinkedIn Strategist at her company Good Trading Co and a founding member of the LinkedIn Small Business Advisory Council for LinkedIn Pages. She’s an innovator and thought leader who helps purpose-driven businesses thrive by creating sustainable strategies for growth using social selling techniques on LinkedIn. Michelle specialises in helping small to medium business owners make a real impact in business. She takes a hands-on approach, integrating her services into existing teams and working closely with businesses on strategy execution and practical implementation of successful LinkedIn marketing campaigns. Michelle thrives on sharing the stories of amazing businesses to increase their visibility and harness the power of their unique selling point. Her strategies transform SMEs from being invisible to becoming the go-to experts in their field by targeting digital buyers who do 70% of their research online before making the decision to buy. Michelle helps clients attract new opportunities to increase revenue, build a solid reputation and position their brand for success. Michelle is a leading global authority on LinkedIn Pages and shares strategies and tips as co-author of “Business Gold: Build Awareness, Authority and Advantage using LinkedIn Company Pages”. Michelle’s passion is to change the world by doing good business with good people. Reach Michelle at michell[email protected] or https://www.linkedin.com/in/michelle-raymond-goodtradingco/

LinkedIn Lesson 2 - I share what I learnt from jigsaw puzzling during COVID-19 lockdowns in Sydney. After going away with friends I realised that everyone goes about doing a jigsaw puzzle in their own unique way that plays to their strengths. The same can be said about LinkedIn.  However, for those of you that think they don't have anything to say that hasn't been said before, you need to listen in.  What is a Unique Selling Proposition and why do you need to know about it to grow your business? If you can't articulate yours clearly and distinguish your business from your competitors then it's time to invest in Good Trading Co training.  Growing your business on LinkedIn is more than just creating the perfect post and understanding LinkedIn algorithms. It's about mindset and human nature and getting the most out of the resources you have. Michelle J Raymond Bio Michelle J Raymond is the Chief LinkedIn Strategist at her company Good Trading Co and a founding member of the LinkedIn Small Business Advisory Council for LinkedIn Pages. She’s an innovator and thought leader who helps purpose-driven businesses thrive by creating sustainable strategies for growth using social selling techniques on LinkedIn. Michelle specialises in helping small to medium business owners make a real impact in business. She takes a hands-on approach, integrating her services into existing teams and working closely with businesses on strategy execution and practical implementation of successful LinkedIn marketing campaigns. Michelle thrives on sharing the stories of amazing businesses to increase their visibility and harness the power of their unique selling point. Her strategies transform SMEs from being invisible to becoming the go-to experts in their field by targeting digital buyers who do 70% of their research online before making the decision to buy. Michelle helps clients attract new opportunities to increase revenue, build a solid reputation and position their brand for success. Michelle is a leading global authority on LinkedIn Pages and shares strategies and tips as co-author of “Business Gold: Build Awareness, Authority and Advantage using LinkedIn Company Pages”. Michelle’s passion is to change the world by doing good business with good people. Reach Michelle at [email protected] or https://www.linkedin.com/in/michelle-raymond-goodtradingco/