338 – Subscription Box Creation and Participation with Eric Musick of Louis and Léa
2021-10-02
0:00
53:52
What does it really take to get into subscription box creation and participation - and succeed? Today's guest is sharing exactly how he does it.
Eric is first and foremost a proud husband and father of five beautiful kids (four boys and one girl).
But he's also the co-founder of Louis and Léa, a subscription box for expecting and new moms, filled with products made by small businesses and local makers.
Eric is also the host of The Subscription Box Show. A podcast dedicated to the subscription industry. He interviews the world's top subscription box founders and industry-leading tools.
BUSINESS BUILDING INSIGHTS
- Get out of your comfort zone and push yourself to do things you are not comfortable being a part of. Have new experiences that will activate the creative side of you.
- There's enough business for everyone. You just have to separate yourself by doing different things.
- Start by having the idea, do market research, study your competitors, and try to put together an email list.
- Before putting too much money on a potential business, you want to make sure that it's validated and that your product or service is something people will want and pay for.
- Figure out a way to still be competitive. Bring something new to the table. Get some excitement. Make it fun and attractive for people to sign up and have great free resources.
- Plenty of business building tips in this conversation. Tune in to catch them all!
Subscription Box Creation and Participation Tips
- The whole customer experience side of things is a huge part of subscription boxes. Once people sign up you want to make sure to give them lifetime value. There are many things other than the product that goes into a successful subscription box.
- You must have a really good offer. Get creative on how to add as much value for the members because subscription box entrepreneurs want value, not just product.
- If you want to be part of a subscription box, research and reach out to subscription companies that you think would be a fit. You can bypass all the gatekeepers and get a hold of the owners directly by looking into the about page and see who they are. <-- Tune in to get all the tips on how to do this!
- Do not mass email. Make sure that your subject line is catchy to get the attention for a potential partnership.
- If you're a small maker and you have an existing audience, use that first. Don't take family and friends advice too seriously especially if they're not your ideal customer.
- Don't be too intimidated by paid ads. You don't need to spend a ton of money to get that creative piece of content into the hands of potential ideal customers.
- Listen to the whole episode to get all Eric's tips for participating in subscription boxes!
Resources Mentioned
- Subscription Box Podcast Show
- Free 15 Minute Consult - contact Erick via email
- 10% discount on Subscription Box courses - contact Erick via email
- 15% discount off anything at Louis and Lea - use coupon code GiftBizUnwrapped
Eric's Contact Links
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