214 | Leaving a Corporate Career with Desiree Perez, Paper Anchor

If you have ever considered exiting your business or even acquiring another person's business, today's podcast episode is for you. My guests today are two of my clients and also friends: Meghan Hopkins Sokorai of And Here We Are, and Kiwi Schloffel of Your Gal Kiwi.  Last year, Kiwi made the decision that she wanted to exit her product-based business and specifically exit the day-to-day operations of manufacturing. During this episode, these ladies share their individual and collective stories about how the Your Gal Kiwi brand is now under the umbrella of And Here We Are. They'll share how this collaboration came to be, considerations and questions they both had as they structured this deal, and what it means for both brands moving forward. Today’s episode is brought to you by our Proof to Product resource library. It’s where you can get your hands on our free resources to help you start, streamline and scale your business in your own way and at your own pace.   GET FREE ACCESS You can view full show notes and more at http://prooftoproduct.com/338  Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp  

One of the things that sets Proof to Product apart from other people teaching about wholesale is the breadth and depth of not only my personal knowledge but also the fact that we bring in a variety of other perspectives from buyers to sales reps to consultants and manufacturers.  This wide lens allows us to share best practices and current trends that we're seeing in the market currently. We're not sharing one narrow viewpoint about how to sell wholesale. We have amassed decades of knowledge through the collaborations and inclusivity that we foster in our community, supporting thousands of product-based industry leaders.  This week’s episode is an example of that. Our guest today is Kimberley Yurkiewicz, a 25-year veteran in the stationery industry. She has expertise from a variety of perspectives as a retailer and buyer, as a sales rep, as a manufacturer, and as a Paper Camp speaker. She's also been a previous guest on this podcast. She was on episode 9 of Proof to Product way back in 2017, and that is still one of our most popular episodes to date. You can go back and listen if you want to hear why wholesale catalogs are an important sales tool.  Kimberley and her husband, Zach currently own Measure Twice, a paper and gift shop in Brooklyn, which was highlighted as one of New York City's best in New York Magazine last year. Kimberley has long been a proponent of an old-school approach to small business, cheerleading for brick and mortar, and making the effort to steer clear of Amazon. She also thinks it's okay, even essential, to include politics in your business plan.  On today's episode, Kimberley is sharing the challenges she faced having owned and operated 3 brick and mortar retail shops through challenging times, why she chooses not to use fair when making wholesale purchases, and her preferences for how she likes to be pitched by wholesale brands. Today’s episode is sponsored by our Unlock Buyer Secrets Interview series. To make a strong first impression with wholesale buyers, we need to do a few things really well: We need to make it easy for stores to purchase from us We need to have clear pricing and terms & conditions We need to clearly communicate and add value at each touchpoint We need to focus on building strong relationships with our customers. And all of this becomes infinitely easier when we actively listen to our customers. This on-demand interview series will give you a competitive edge by providing an exclusive window into what buyers want and need from you. And, the best part, its only $27 bucks.  Get Access to the Unlock Buyer Secrets Interview Series You can view full show notes and more at http://prooftoproduct.com/337  Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp  

Did you know that almost 70% of shoppers abandon their online shopping carts and don't follow through with a sale?  That means that only 3 out of 10 of your customers who go to your website and load up their shopping cart complete their purchase. The same report from Baymard Institute said that more than $18,000,000,000 in e-commerce sales are lost annually due to abandoned carts. That is a whole lot of money. And yet, only some independent product brands are utilizing abandoned cart follow-up emails to recapture some of these sales.  On today's episode, I'm answering a question from our recent round of Paper Camp regarding abandoned cart email automations. If you have ever shied away from sending out these emails, you are going to want to listen to this one and rethink your strategy. Today’s episode is sponsored by our Unlock Buyer Secrets Interview series. To make a strong first impression with wholesale buyers, we need to do a few things really well: We need to make it easy for stores to purchase from us We need to have clear pricing and terms & conditions We need to clearly communicate and add value at each touchpoint We need to focus on building strong relationships with our customers. And all of this becomes infinitely easier when we actively listen to our customers. This on-demand interview series will give you a competitive edge by providing an exclusive window into what buyers want and need from you. And, the best part, its only $27 bucks.  Get Access to the Unlock Buyer Secrets Interview Series You can view full show notes and more at http://prooftoproduct.com/336  Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp  

Our focus here at Proof to Product is teaching people how to successfully sell their products to the wholesale market. But many of our community members sell through multiple sales channels, including licensing, custom work, direct-to-consumer online sales, and in-person retail markets.  For today's episode, we're sharing a portion of a recent coffee chat that we hosted inside our LABS program. It was a roundtable on in-person retail markets, and we had 3 of our community members weighing in with their experiences and insights.  Today, you'll hear from Emily Chiang of Emii Creations, Danella McKinnon from McKinnon Collective, and Kate Pinto from Bean Horse Car Designs. They are sharing their thoughts surrounding the changing landscape in in-person retail markets, along with their best strategies, tips, and advice for people who are considering retail markets. This episode is brought to you by our Email Marketing For Product Makers guide. 49% of our customers want to hear from us consistently, yet, only a small percentage of product-based business owners are actively sending monthly emails to their customers.   If you’ve struggled with what to say, when to send, or how to plan out your email marketing strategies, we’ve got just the tool for you. This tool and the optional training have helped hundreds of product makers plan out an entire year’s worth of emails.  And, the best part… they are creating templates that they can rinse & repeat year after year.   DOWNLOAD NOW You can view full show notes and more at http://prooftoproduct.com/335  Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp  

The last time Brittany O'Brien was on the podcast was back in 2022, and we were talking about how she scaled her business to 500 wholesale accounts. Earlier this year, Brittany crossed a new milestone. Her products are now sold in over 1,000 stores, and today, we're going to dig into what the last year and a half has looked like for her. Specifically, we're talking about customer acquisition versus customer retention strategies, fair SEO, and how trade shows have played a part in her substantial growth.  Brittany is a New York City-based illustrator and the owner of the stationery and gift company, Brittany Paige. Originally a graphic designer in the corporate fashion world, she started her business as a side hustle while working full-time.  In addition to working on custom illustrations, she also creates witty and empowered goods for the unapologetic girl, including greeting cards, stickers, candles, pen sets, and more. Her products are inspired by current events, city living, and pop culture, and they can be found in over 1,000 retailers worldwide, including Macy's and Paper Source. Today’s episode is sponsored by our Unlock Buyer Secrets Interview series. To make a strong first impression with wholesale buyers, we need to do a few things really well: We need to make it easy for stores to purchase from us We need to have clear pricing and terms & conditions We need to clearly communicate and add value at each touchpoint We need to focus on building strong relationships with our customers. And all of this becomes infinitely easier when we actively listen to our customers. This on-demand interview series will give you a competitive edge by providing an exclusive window into what buyers want and need from you. And, the best part, it's only $27 bucks.  Get Access to the Unlock Buyer Secrets Interview Series You can view full show notes and more at http://prooftoproduct.com/334  Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp  

We have shared many incredible business growth stories here on the Proof to Product podcast. One thing that I always try to emphasize is that business is not one size fits all. Every business will look different, operate differently, and have different goals they're working towards. To build a profitable, successful long-term business, we have to be very intentional about the choices that we make. And that includes where we invest our funds, what type of support we bring into our business, the types of products we manufacture, and the revenue streams that we focus on.  Today's guest is Beth Roszkowski, the one-woman show behind Tiny Hooray, a small but mighty enterprise based in Arlington, Virginia. Beth creates stationery and gifts that say what we're thinking, but may not wanna say out loud. It's the tiny hoorays that keep us going each day and keep us connected to our people. She's a Paper Camp alumni and a member of my advisory board mastermind. Wholesale is Beth's primary revenue stream, and she's currently working with sales reps and 300 stores, including key accounts and independent retailers.  On today's episode, Beth shares her business journey, why she doesn't want to hire employees, and how she's utilizing independent contractors for project-based and ongoing support for her business. Today’s episode is brought to you by our Deciding What to Delegate free workshop. As busy entrepreneurs, one of our biggest challenges is knowing where to dedicate our time and energy. We’re usually so busy doing the work in our business that we have a tough time identifying what we can hand off to someone else. This on-demand free workshop will provide you with 3 simple steps so that you can identify what projects to outsource so that you can stop being the bottleneck in your business. SIGN UP You can view full show notes and more at http://prooftoproduct.com/333  Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp  

Last week on episode 331, you met my friends Ginny and Elli from the Supported CEO. They very candidly shared their stories of experiencing burnout in entrepreneurship, including what that was like, what they felt, and they shared their journey back from burnout and what they did to get to where they are today.  Today is part 2 in the discussion with Elli and Ginny, and they are sharing strategies and tactics to help you avoid burnout and rebuild self-confidence and trust.  You will learn what support pockets are and how to use them in your daily living to ease stress and protect your peace.  You can sign up for their free training on how to burnout proof your business by going to this link: https://supportedceo.com/burnout Today's episode is brought to you by a brand new page on our website, where you can access our free and lower-priced products. Head to http://prooftoproduct.com/courses to learn more.  We want to make it easy for you to get the help that you need when you need it most. We have incredible resources including our wholesale audio series or our unlock buyer secrets interview series which sheds light on how the wholesale buying cycles and retailer buying preferences have changed (and is only $27!). SIGN UP You can view full show notes and more at http://prooftoproduct.com/332  Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp  

The topic of burnout is popping up a lot in my business circles. People are tired, and they are struggling with decision fatigue. Many people I talk to are questioning whether to even continue with their business or whether they should make an exit, but these types of conversations typically happen behind closed doors, or worse, they don't happen at all, and people end up struggling alone in silence, which is not what I want for any of you. That all changes today.  Ginny Krauss and Elli Runkles are sharing their journey back from burnout on the podcast. What it felt like, how they knew something needed to change, what type of help they sought out, and how they've gotten to their recovery point today where they're helping other business owners.  We also discuss decision fatigue, building self-trust as a business owner, and how your definition of “success” as a business owner can change over time. Ginny Krauss and Elli Runkles are the cofounders of Supported CEO. Their mission is to help busy entrepreneurs thrive in both life and business without burning out by becoming a more supported version of themselves. Ginny and Elli have over 15 years of entrepreneurial experience. Both of them had previous businesses before coming together to cofound Supported CEO in 2023. They are also both Americans who have had the unique experience of living abroad for over a decade. Ginny lives in Germany, and Elli lives in Portugal. They are also the hosts of the Supported CEO podcast.  Today's episode is brought to you by a brand new page on our website, where you can access our free and lower-priced products. Head to http://prooftoproduct.com/courses to learn more.  We want to make it easy for you to get the help that you need when you need it most. We have incredible resources including our wholesale audio series or our unlock buyer secrets interview series which sheds light on how the wholesale buying cycles and retailer buying preferences have changed (and is only $27!). SIGN UP You can view full show notes and more at http://prooftoproduct.com/331  Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp

If you're looking for ways to be a stronger leader within your business or you're considering expanding your team, please block off some quiet time to carefully listen today.  Our guest for this episode is Tatiana O'Hara, a team and leadership development consultant who helps successful yet overwhelmed online business owners create the structure needed for their team and daily operations so that they can focus on scaling sustainably.  As a corporate leader turned business coach, she has helped dozens of leaders optimize and build their teams and learn essential leadership skills that have yielded 100 of 1,000 of dollars in sales growth.  Overall, if you're ready to stop being the doer of all the things and you're ready to build a business that doesn't run you, Tatiana is your gal.  In this episode, we're talking about mistakes that folks make when they are hiring, how to identify appropriate KPIs, (key performance indicators for the individual roles you're hiring for), and how to have tough conversations when managing a team.  Tatiana also shares her personal story of laying off her higher team after having her first baby last year. It's a relatable story about how life circumstances shifted her priorities and her goals for the business, something I'm sure many of us have experience with. Today’s episode is brought to you by our Deciding What to Delegate free workshop. As busy entrepreneurs, one of our biggest challenges is knowing where to dedicate our time and energy. We’re usually so busy doing the work in our business that we have a tough time identifying what we can hand off to someone else. This on-demand free workshop will provide you with 3 simple steps so that you can identify what projects to outsource so that you can stop being the bottleneck in your business. SIGN UP You can view full show notes and more at http://prooftoproduct.com/330  Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp Deciding What to Delegate free workshop

We are gearing up for the 43rd round of Paper Camp and we are so excited!  This is our wholesale intensive program, and I wanted to do something fun for this week's podcast episode to celebrate this milestone and the fact that enrollment for Paper Camp is currently open.  I asked our past Paper Camp students to answer 1 question: How have you and your business grown since participating in Paper Camp?  The responses we received were incredible. In this episode, you're gonna hear from 9 women who represent a small sampling of our community. They sell a wide range of home decor, jewelry, embroidery, stationery, and consumer gift products. They sell their products to stores big and small across the world. Some came through Paper Camp several years ago while a couple just attended our last round in fall 2023, and yet each of them took advantage of everything that Paper Camp had to offer: the coaching, the community, and the coursework.  They implemented what they learned, and now they are seeing incredible results. Check out the links of everyone featured below and be sure to head to this link to enroll in the 43rd round of Paper Camp. Class starts on Monday, February 19th! Businesses featured in this episode Chelsea Ward, Sketchy Notions: Follow on Instagram Christy Asper, Paper Baristas: Follow on Instagram Riki Inge, Rikrack Embroidery: Follow on Instagram Sandra Alcorn, Petals & Pins: Follow on Instagram Shelley Schmidt, Sunny Day Designs: Follow on Instagram Kate Murray, Quick Brown Fox Letterpress: Follow on Instagram Nellys Siria, Cocoa Loves Grey: Follow on Instagram Keli Change, PärdēPress: Follow on Instagram Ashley Sutton, Hustle and Hope: Follow on Instagram You can view full show notes and more at http://prooftoproduct.com/329 Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp