Masters in Travel podcast

28. Cruise partners: How to foster positive, mutually beneficial relationships

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As travel advisors, we are in this beautiful world of human connection and relationships. We foster and build relationships with our clients and our supplier partners. And it would be hard to say that one of these relationships is more important than the other. Without one, the other can’t thrive. Without supplier partners, it would be really difficult to service our client inquiries and without clients, we don’t have a need for supplier partners.


There are many conversations that center around talking points with prospective clients, questions to ask new clients to get to know them better, and how to keep in touch from the end of one trip and the beginning of another, but seemingly few about building relationships with our supplier partners. Let’s start the conversation on how we can foster positive, mutually beneficial relationships with our supplier partners. I believe that if one of these relationships is stronger than the other (clients vs suppliers), then we are missing out on the potential our businesses could benefit from if we invested more time and energy into all of the relationships that lead to success as a travel advisor.


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