Top Event Planning Tips 2022 With Gianna Gaudini
After a month-long break, the #EventIcons podcast is back in all its glory! This week's iconic guest is the knowledgeable Gianna Gaudini, an event marketing strategist who understands events inside and out. She worked as Marketing Events Lead at Google for nine years and Head of Events at AWS for nearly two years.
Even more importantly, she has founded her own company in 2018. Check out Gianna's website: she's established herself as an industry leader as well as an author and course creator. Since she's got such a wide range of knowledge, Karmen thought it would be a great idea to pick her brain about the best event planning tips for 2022.
Karmen and Gianna do not dwell on any one particular topic for too long. After all, Gianna knows a lot about data analytics, content delivery, community, leadership, and so much more. They go over the recent changes in the events industry, ROI metrics, diversity and inclusivity, sustainability, and her favorite resources for event planners. Tune in - you'll learn a lot!
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53:17Throughout 2022, we discussed how event professionals could talk business and engage with the C-suite. We also talked about trends we witnessed and expected to see in 2023. That’s why we’ve brought Jim Kelley on today’s episode of the #EventIcons. Jim is an experienced leader in the events industry. Currently the Vice President of Marketing and Industry Relations at Fern Expo, he has a long history of working in events, tradeshows, and conferences. Jim describes himself as a continuous learner, trusted advisor, innovator, educator, and ukulelist in training. Today, he’ll share his background, how event professionals can take on the business world, how to avoid burnout, and why we’ll see more white space in 2023.
Designing The Perfect Event Attendee Arrival
1:01:26Attendee arrival has changed in recent years. Before the pandemic, attendees would have booked hotels and made transportation arrangements in the days or weeks leading up to the event. With online events, they’ve cut that time down to a few minutes, and no one understands this better than today’s #EventIcons guest, Arianna Black. Arianna has a long-standing relationship with events. Recently, that relationship has grown to focus on meaningful connections in virtual events. She says, “My current obsession is building spaces for authentic connections into large-scale digital-first engagements.” In this episode, Arianna will share what led her to events, her thoughts about digital arrival, and some of her best tips for creating online experiences.
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What Is Event-Led Growth?
1:00:27The events industry is on the cusp of change. As we exit the pandemic era, companies are looking to understand how they can drive event growth and how events can, in turn, drive growth for their business; that’s why we’ve brought on a special guest for this episode of #EventIcons, Mark Kilens. Mark is the CMO of Airmeet, a leading virtual and hybrid event platform. He previously worked at Drift as the VP of Content and Community and at HubSpot as the VP of Marketing. Mark comes to us today with no shortage of experience in event-led growth. Today, Will and Mark will discuss his accomplished background, what business and event growth mean to him, and what he thinks your event mindset should be. Let’s get right into it!
What’s New With C2 Montreal, The Most Innovative Conference
59:07Event planners and organizers are always considering how to push the envelope of event design. But with progress comes risk, the risk of failure. C2 Montreal is an event known for pushing the boundaries of events and inspiring industry-wide progress. #EventIcons has invited Anick Beaulieu of C2 International to chat with us.
What Metrics Should You Use for Attendee Engagement? with Ryan Costello
59:53On the last episode of #EventIcons, Erica Bishaf said, “A lot of organizations put about 60 - 80% of financial risk into one live event.” Unsurprisingly, companies are heavily invested in attendee satisfaction. Often, event planners turn to metrics and engagement as a measure of an event's success. That's why we've brought on an expert on all things attendee engagement, Ryan Costello. Ryan is the founder and Chief Strategy Officer of Event Farm. Today, hundreds of organizations use Event Farm. Over the last 20+ years, he’s become a leading innovator in the events industry. His obsession with attendee engagement and experience is evident in both his company and today’s episode. Rather than hyper-focusing on the precise metrics you should focus on for engagement, Ryan shifts our attention to mindset and approach. He challenges us to remember that we are in the business of humans. Let’s get right into it!
The ROI Of Building an Event Community with Erica Bishaf
49:20Community is the hot new buzzword in the events industry, and for a good reason. The ROI of building a community is staggeringly high. A thriving and engaged community can grow your revenue by hundreds of thousands of dollars. That’s why this #EventIcons podcast has a very special guest, Erica Bishaf. Erica is the founder and CEO of Campfire Social. She brings 20 years of experience with business strategy, market research & insights, and consulting. She’s an expert in building professional networks for member-based and attendee-driven organizations. Erica has helped organizations generate revenue ranging from half a million to over 6 million dollars. Today, she’ll talk about what community is, how to build it, and how to monetize it. Let’s jump in!
15 Years Of Endless Events - Special #EventIcons Broadcast
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Event Dos and Don’ts of 2021 With Vaibhav Jain
37:41The #EventIcons podcast is back with a very special guest: Hubilo's CEO Vaibhav Jain. Hubilo is the leading global virtual and hybrid event technology company. Under Vaibhav's leadership, Hubilo has raised over 150 million in less than a year from leading hedge fund and venture capital firms globally. And it still continues to grow exponentially internationally. Vaibhav's vision is to create a solution that works for every possible industry where content and community come together beyond the business world. He and Karmen will talk about how Hubilo got started, what challenges they faced along the way, and what are the dos and don'ts of the events industry, as learned in 2021. Let's jump right in.
Top Event Planning Tips 2022 With Gianna Gaudini
38:59After a month-long break, the #EventIcons podcast is back in all its glory! This week's iconic guest is the knowledgeable Gianna Gaudini, an event marketing strategist who understands events inside and out. She worked as Marketing Events Lead at Google for nine years and Head of Events at AWS for nearly two years. Even more importantly, she has founded her own company in 2018. Check out Gianna's website: she's established herself as an industry leader as well as an author and course creator. Since she's got such a wide range of knowledge, Karmen thought it would be a great idea to pick her brain about the best event planning tips for 2022. Karmen and Gianna do not dwell on any one particular topic for too long. After all, Gianna knows a lot about data analytics, content delivery, community, leadership, and so much more. They go over the recent changes in the events industry, ROI metrics, diversity and inclusivity, sustainability, and her favorite resources for event planners. Tune in - you'll learn a lot!
Strategizing Omicron: Cancel, Postpone, Or Pivot?
40:14It’s been nearly two years since event planners first witnessed mass event cancelations and scrambled to plan virtual events. Since then, we have seen the landscape of the events industry change dramatically. But just as we thought that we were getting through the worst of the pandemic-related uncertainty, the Omicron variant came and took over the world. Event planners essentially have three options: to cancel, to postpone, or to pivot. But how to choose? Since strategizing Omicron is one of event planners’ top concerns right now, we’ve decided to dive into proactive event strategies to best handle the current situation. We’ve brought on an expert on all things event strategy: Keaton Watson, the Principal Relationship Architect at Endless Events! Keaton is going on his ninth year in the events industry. He’s worked in hotels in Dallas, Cleveland, Florida, and joined the Endless Events team a year ago. He firmly believes that event technology should be at the core of any event strategy in this day and age. Make sure to tune in to find out how to strategize in times of uncertainty and how implementing event platforms can make last-minute pivots a bit easier to navigate.