On this episode of Write it Down, we welcome President and CEO of Resist Spirits, Greg Martinez. Greg and his business are based out of Detroit and hope to see their liquor on shelves internationally as well as domestically.
Greg Martinez is well versed in entrepreneurship, however, after reading about George Clooney's success in the liquor business, Greg knew he could resist being average in all areas of his life including new business ventures. He started Resist Spirits LLC with intentions to bring people a Vodka that embodied their slogan "For Kings Not Gods", hence the name FKNG Vodka. Greg was celebrating with his friends one evening, and he playfully hollered at their waitress saying "we need more f***ing vodka!" Right then it hit him, what a bold and ambitious name for liquor! He didn't stop at Vodka though, there is now FKNG Bourbon in stock, and he is working to bring Tequila and Cigars to his inventory.
Greg is dynamic in personality, driven to success, and generous in nature. I am so glad he came on and boldly spoke about his passion. The bartender in me enjoyed this conversation so much, and I know you will too!!
Watch Full Episode: https://youtu.be/jydylZZ1FsQ
You can purchase any of FKNG Products here: https://resistspirits.com/#9e50b712-87aa-4f65-ad82-ac8a3dd8e730
Follow them along on Social: @resistdistilledspirits
Check out some of their amazing recipes: https://resistspirits.com/recipes
"To watch the competition noted in today's show: "Great American Bartenders & Spirits" click here: https://www.youtube.com/watch?v=PcHWv7k6NlU&t=1s"
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