Wedding MBA Podcast 166 - Susan Southerland

Preseason chat with Mark Chapman. The IDoSociety.com. Online advertising. What platforms are most effective? What is the difference between advertising on Google and Meta (Facebook and Instagram)?

Preseason episode with Sara Dunn. SaraDoesSEO.com. How to improve the SEO of your website over time with baby steps regularly. How to use keywords. How to make the images on your site discoverable by Google. Get free resources at SaraDoesSEO.com. Use the discount code "Clint" to get $20 off when you buy tickets to the Wedding MBA Conference.

Pre-season with Meghan Ely. OFDconsulting.com. What is publicity? What are media producers looking for? Is social media a good publicity platform? Should you write a book?

Pre-Season episode with Rob Schenk. WeddingIndustryLaw.com. How do you protect your business if the client moves the date of the event? Do you need malpractice insurance? What to do if your supplier doesn't get you what you need in time.

Wedding MBA Conference 2023 recap with Becca Pountney. www.beccapountney.com Interviews with attendees and speakers.

Obsession-Worthy Trends with Andrea Eppolito, Owner, Andrew Eppolito Events. AndreaEppolito.com. Wedding trends are constantly evolving and emerging. From hosting small, intimate weddings to non-traditional parties, we see major wedding trends on the horizon. Research the newest wedding ideas and be two steps ahead of your competitors.

Increase The Demand For Planners with Megan Gillikin, Owner, of The Planners Vault & Weddings For Real. Why do only 30% of wedding couples hire a professional wedding planner? You know you can save them time and money and make their wedding day stress-free. Education outreach can change the way your wedding market sees the true role of a wedding planner. • Build lucrative partnerships with venues

Wed Talk. Booking Hotels Will Never Be The Same with Cayce Turbeville of Groups 360 and GroupSync.com.  How Cayce booked her complimentary wedding block on GroupSync in 10 minutes! Save time and reduce stress with quick tools for wedding planners!

Organic Content with Nayri, Wedding Fashion Expert, Lovella Bridal. Wedding couples trust organic content over paid advertising because of authenticity. Non-paid exposure builds engagement and develops a community with other wedding pros, current couples, and prospective clients.

Wed Talk with Brian Franklin of Vows and Speeches. VowsAndSpeeches.com. Don’t struggle to find the right words. We’ll help you find them. Highly personalized, human-written, custom vows, wedding speeches, and  Full ceremony scripts for officiants.