Mike King on increasing CTR with personas and the power of internal linking

Mike and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:

• 1:08 - Who is Mike King?
• 4:15 - Importance of talking at conference for business
• 5:49 - Technical SEO renaissance
• 10:54 - The future of natural language generation
• 15:15 - Should SEO starters use tools or not?
• 17:47 - The power of internal linking
• 21:46 - Increase CTR by using personas in SEO
• 27:35 - An example of the iPullrank personas
• 31:15 - Mike’s rapper career, and more of his future plans

Resources of this podcast episode:

Podcast episode with Mike King - https://www.yoast.com/podcast/mike-king-2021

iPullrank SEO video at mozcon - https://wistia.com/learn/show-news/how-ipullrank-launched-the-worlds-first-seo-movie

iPullrank - https://ipullrank.com/

Botify - https://www.botify.com/

Marcus talks about what he does at Ryte - https://yoast.com/podcast/marcus-tandler-podcast/

Kevin Indig guide to internal linking - https://www.kevin-indig.com/blog/internal-linking-the-full-guide-to-internal-link-axioms/