The Green Repeal - A Guide to Cannabis Marketing & Advertising podcast

039: MJ Unpacked Part 1 – Featuring Theory Wellness’ Thomas Winstanley

0:00
45:11
Rewind 15 seconds
Fast Forward 15 seconds

Welcome to our recap of the MJ Unpacked Conference from Las Vegas. MJ Unpacked is the first cannabis event connecting retailers, THC CPG brands, and investors with opportunities to connect, collaborate, and get access to capital. 

We spent our time walking the floor and attending a wide array of seminars. We learned what a number of cannabis business owners are doing as ambassadors and educators facing a myriad of challenges. We also got a deeper understanding of what is and isn’t working across the industry, and found new inspiration along the way.

In the first part of this episode, we dig into everything MJ Unpacked: the good, the not-so-good, and what has us most excited for the future. After that, we’re talking to Thomas Winstanley, VP of Marketing at Theory Wellness, to explore the differences between the cannabis, alcohol, and pharmaceutical industries.

KEY TAKEAWAYS

  • Why the cannabis industry still simply doesn’t feel as mature as other fields we’ve worked in.
  • The insurmountable gap that makes a cannabis trade show different from any other.
  • Why marketing laws regarding cannabis are so difficult to work with (and around).
  • Why Thomas believes e-commerce and delivery systems for the cannabis industry are lagging behind.

Show Notes

For complete show notes, including transcripts, takeaways, and links to all the resources mentioned, visit SoHoExp.com/39

To learn more about the podcast and get access to all episodes, visit: SoHoExp.com/GreenRepeal

More episodes from "The Green Repeal - A Guide to Cannabis Marketing & Advertising"