#47: Steven Toboroff - CEO Woolco Foods

In this episode of The Cowboy Perspective, Neil Dudley engages with Josh Weathers in a profound conversation that spans Weathers' personal life, career, and deep-rooted influences. Born in Arlington, Texas, Josh Weathers shares his musical journey that began at 19 when he found a guitar in a buddy's garage. The turning point came when his father, shortly before passing away, encouraged him to pursue music. Weathers' narrative intertwines his family's legacy, revealing his father's unconventional path from living overseas to playing football in Brownwood, Texas, and his grandfather's notable efforts during the Vietnam War era. The conversation shifts to Weathers' embracement of the cowboy lifestyle, influenced by his grandparent’s ethos and his own experiences in rodeo. Dudley and Weathers delve into the significance of integrity, hard work, and the cowboy perspective on life's challenges and opportunities. Weathers touches on his transition from music to missionary work in India with his wife, where they founded a school, demonstrating his commitment to make a meaningful impact beyond his music career. Their dialogue also covers Weathers' musical influences, the shifting landscape of country music, and his recent resurgence on social media platforms, thanks to his dedication to sharing his craft. Weathers' story is a testament to the power of faith, perseverance, and the intrinsic value of the cowboy perspective in shaping a fulfilling life and career. Links: https://joshweathers.com/ Visit us online: https://thecowboyperspective.com/ Topics: 00:21 Meet Josh Weathers: A Life Shaped by Music and Rodeo 01:31 Family Ties: The Influence of Josh's Dad and Grandfather 02:55 The Brownwood Mafia and Local Legends 05:27 Cowboy Values: Integrity, Hard Work, and Humility 08:56 Parenting with Cowboy Principles Today 17:55 Josh Weathers' Musical Journey: From Choir to Country Star 21:31 Highland Cattle and Ranch Life: A Family Affair 23:40 Choosing Happiness and Sharing Moments 24:02 A Love Story Born from Rodeo 24:43 The Significance of Long-term Relationships 25:27 Exploring Biblical Wisdom and Contradictions 26:52 The Impact of Sodom and Gomorrah's Story 31:31 Personal Growth Through Global Experiences 37:23 The Power of Music and Social Media Influence 40:04 Navigating Fame with Faith 43:20 Backstage Stories and Nashville Dreams

Crockett Carothers shares his financial expertise to demonstrate how even cowboys can be fiscally shrewd. Links: Visit us online: https://thecowboyperspective.com/ Facebook @CrockettCarothers TikTok and Instagram @TheRealCrockettCarothers.  #TheWealthyCowboy Topics 01:54 Crockett's Background and Introduction 02:30 Transition into Life Changes 02:51 Career Shift to Life Insurance and Credit Card Processing 03:00 Discussion on Cowboys and Perspectives 04:28 Family Background and Becoming a Day Working Cowboy 05:42 Experience in Rodeo and Shifting Career Paths 07:00 Discussion on Horses, Rodeo, and Connections 07:52 Introduction to Crockett's Siblings 10:01 Favorite Horse and Its Impact 12:00 Where to Find Crockett's Content 13:00 Discussion on Wealth and Success 18:00 Credit Card Processing and Cash Discount Programs 22:00 Being Your Own Bank with Life Insurance 23:00 Explanation of Infinite Banking Concept 31:00 Whole Life Insurance Commissions 31:18 Selling Life Insurance 31:23 Designing Whole Life Policies 31:53 Selling Based on Client Needs 32:15 Long-Term Success in Sales 33:00 Importance of Word of Mouth 33:48 Wealthy People's Intentions 34:15 Patience in Infinite Banking 34:37 Building Discipline for Financial Success 35:00 Managing Active Income 35:29 Ethics in Infinite Banking 35:53 Avoiding Self-Sabotage in Business 36:15 Increasing Active Income for Investments 37:00 Challenges of a Cowboy's Career 37:16 Diversifying Income Streams 38:14 The Importance of Goal Setting 38:27 Structuring Plans to Achieve Goals 38:48 Clarity of Purpose in Podcasting 39:00 Building a Trusted Community 39:30 Networking and Building Trust in Business 39:43 The Value of Trust in Sales 40:06 Making Ethical Business Decisions 40:11 Different Types of Insurance Policies 40:30 Exploring Cattle Operations 40:53 Long-Term Planning in Cattle Business 41:15 Diversification with Sheep and Goats 42:00 Balancing Family and Business Responsibilities 42:58 Reflecting on Past Choices and Learning 43:29 The Role of Content Creation in Business 53:00 Navigating Social Media and Attention Economy    

The tables are turned as Neil finds himself a guest on The Boston Podcast.  Visit us online: https://thecowboyperspective.com/ The Boston Podcast: www.thebostonpodcast.com The Boston Podcast Network: www.pod617.com Book: "The One Thing" by Gary Keller: https://a.co/d/glXYLde Movie: “3:10 to Yuma” (2007): https://www.imdb.com/title/tt0381849/   Topics:  [01:42] Neil's background and growing up in Comanche, Texas. [02:20] The love for horses and horseback riding. [04:00] Cults and their influence.  [05:00] Duggar family and their unique lifestyle.  [08:05] The emotional connection between cowboys and horses.  [11:00] The concept of finding greatness and choosing your pursuit.  [12:25] The importance of personal responsibility and ethics.  [15:00] Small actions like cleaning your car or picking up trash.  [19:00] The types of guests Neil enjoys having on the "Cowboy Perspective" podcast.  [21:00] The importance of conversational, unscripted podcasts.  [33:39] ‘Burning Questions’ - Dallas Cowboys.  [35:00] Loyalty to the Red Raiders. [37:00] Recommended book - "The One Thing" by Gary Keller.  [40:00] Recommended movie - "3:10 to Yuma"  

If you have any interest in barrel racing, you likely know who Charmayne James is. She has a strong faith that is so very important in her career.She also happens to be a mom raising boys while she trains other barrel racers. https://charmaynejames.com/ Twitter: @charmaynejames Facebook: @OfficialCharmayneJames11 Clinic inquiries [email protected] Store inquiries [email protected] Visit us: www.thecowboyperspective.com Topics [00:50] Dupporting children's interests in rodeo.  [01:38] Advice for parents with children interested in rodeo.  [04:00] The challenge of teaching kids to be patient. [05:33] The myth that success comes without hard work.  [10:33] Struggles and achievements of children in sports [12:24] Early influence of family  [14:34] Bond between siblings and differences in interests.  [16:00] The bond between a rider and their horse.  [19:29] Being unique and embracing one's own journey.  [22:00] The value of faith in life.  [26:00] Finding joy in being part of others' success.  [30:04] Recognizing when someone's words don't match their actions. [31:53] Dealing with victim mentality in competitive sports. [35:25] Embracing one's individuality [40:00] Healthy eating and maintaining physical fitness. [43:44] Leaving a legacy through meaningful conversations [50:54] The potential for conversations to inspire and guide others. [51:00] Acknowledging the influence of stories and conversations.

Ty Murray, the “King of the Cowboys,” returns to the show for a record third time. Visit us online: https://thecowboyperspective.com/ ‘Greenlights’ by Matthew McConaughey: https://a.co/d/guBvB9q   Topics:  01:36 Larry Mahan's influence on Ty's career.  01:59 Ty's perspective on podcasts. 02:41 Gradual exposure to public speaking.  03:03 Matthew McConaughey's fame experience.  06:00 The downside of extreme fame.  07:00 Pursuit of passion over fame.  11:00 Parenting is like a challenge with no instructions.  15:00 Confidence and its importance.  22:00 Mental tricks and confidence.  31:14 Life lessons learned from a mentor in rodeo.  31:36 Embracing interviews, sponsorships, and public interactions in rodeo.  31:53 A shift in mentality among cowboys  34:00 A mentor's support for kids with potential.  35:18 Discussing horse clinics and better horsemanship.  36:32 The importance of treating horses with kindness and understanding.  38:00 Gaining insights that reshape one's horsemanship practices.  39:11 The educational and enjoyable aspects of riding with mentors.  45:00 Learning how to compete effectively.  48:00 The impact of sports on character development.  

Paul McEnroe has the most beautiful story. He's been on a journey from an orphan to a guy who led a team that developed the barcode. ‘The Barcode: How a Team Created One of the World's Most Ubiquitous Technologies’ Get the book: https://a.co/d/gDHPoWj Tennessee Ernie Ford, '16 Tons': https://www.youtube.com/watch?v=jIfu2A0ezq0 Visit us online: https://thecowboyperspective.com/ Topics: [02:38] Introduction to background and upbringing. [03:06] Early life and family in Ohio. [03:33] Education, move to California, and involvement with IBM. [04:00] Introduction to the cowboy way of life. [07:00] Adoption by a loving family. [11:00] Introduction to involvement in rodeo competitions. [14:36] The role of debate and communication skills in life. [15:21] Journey from education to IBM. [20:00] The perspective of cowboys in various aspects of life. [22:29] Introduction to Tina, wife. [27:24] The humility and learning attitude shared by cowboys. [30:10] The Path to Wealth  [32:00] The Role of Starting Your Own Business  [32:08] Focusing on Money vs. Other Values  [32:30] Contributing to Society and Helping Others  [33:13] The Impact of Real Happiness  [34:00] The Invention and Development of Barcodes  [37:46] Social Challenges Faced in Barcode Adoption  [44:12] The Transition to QR Codes  [45:32] Being Prepared for Unexpected Challenges  [52:31] Western and English Saddle Preferences  [54:55] Coping with Personal Loss and Finding Love Again  

Blu Dornan is an accomplished artist who is living a journey that is super interesting. He talks about where he gets his inspiration for his art, a lot about health and diet, and really just who he is. Links: Visit us online: https://thecowboyperspective.com/  https://www.facebook.com/bludornan.artist/ Topics: [3:48] Dad handed down a love of art [11:03] COVID provided inspiration [21:03] High quality food and some fasting [22:00] Drawing with an inner feeling.  [29:27] Art at a reasonable price [31:12] The great cowboy artists  [48:08] Awesome advice from the wife [00:52:00] to Eastern philosophy Tibetan monks, Buddhism European philosophy, just anything. [52:06] Native American philosophy [57:06] Loving everybody [1:05:29] ‘We're just kind of inhabitants.’  [1:08:16] The cool thing about podcasting

Scott Hulme comes to the studio and tells us a little bit about what it's like being somewhere on the plains of Texas (which happens to be the name of his podcast). He's a horse trainer and he's a cowboy in the truest sense of that word. Visit us online: https://thecowboyperspective.com/ https://www.scotthulmehorsemanship.net/ Somewhere on the Plains of Texas Podcast Books mentioned in the show: Green Lights, Matthew McConahey On audiobook Where the Rivers Run North, Sam Morton The One Thing, Gary Keller Topics: [03:24] World Champ gold buckle? [09:33] ‘Somebody somewhere's always working a horse.’ [12:50] Trusting the team [18:00] Picking the right cows [25:00] Accident claims a horse [31:33] A border collie dog named Duke  [36:07] Being able to hug your son [39:00] ‘I've never lost in my life. I either won or I learned.’ [42:52] Figuring out what you're not [45:00] Bo ran through the end zone.  [45:44] If you want to have nice fences, plant a post a day [49:00] Curbing our appetites [54:25] Kids don't like the pressure [56:08] Eat a frog in the morning [1:00:59] Giving your kids a reason to stay in the business [1:09:02] The guy behind the curtain [1:16:33] No dog's perfect, no spouse is perfect, no child's perfect [1:25:12] ‘Everywhere we've ever been is pulling a horse trailer.’ [1:30:33] Investing in yourself   

Tim Sexton and Kenny Dallas put together a participation guide based on the last verse in the Old Testament of the Bible. They join the show to share a prayer and thoughts on spirituality. Visit us online: https://thecowboyperspective.com/ https://m46dads.com/ M46 Dads Drive Time podcast: https://m46dads.com/drivetime/ Topics [1:58] Opening prayer.  [4:12] Bible marked Malachi 4:6; ‘He will turn the hearts of the parents to their children’ [8:11] The need for an ‘intentional daddy.’ [15:40] The role of men being diminished [19:07] Little islands and common struggles [20:03] Creating AA for daddies [25:23] Faith — it’s a long process [30:00] Only three things matter [35:50] A ministry born out of failure and weakness [40:29] ‘We want it to be intentional, but it’s gonna be imperfect.’  [47:23] M46 Dads Drive Time podcast

Follow Alex Sheridan on any social platform, and you're gonna get a lot of valuable information on how to interact, how to get attention, how to tell your story, and how to market your product, service or brand. Visit us online: https://thecowboyperspective.com/ Alex Sheridan on LinkedIn: https://www.linkedin.com/in/alexbsheridan/ [4:03]The LinkedIn algorithm changed. [6:18] Looking at your profile [7:03] What does your headline say?  [10:01] Understanding how different platforms work [12:33] 'It's just the mediums that have changed.’  [16:33] The elements of social media that people notice [20:00] Using AI to simplify [23:40] Direct mail in now unique [28:00] The future of YouTube [35:14] ‘Kids should be looking for growth.’ [41:08] Becoming a better father [41:57] Living the real dream life.  [51:41] Who are we as a country? [56:00] Where's Alex Sheridan going now?