Episode 68 — Marketing and More with #1 Bestselling Author Allan Dib

We always think high growth is the golden ticket. Sure, rapid expansion can be sweet, but have you ever wondered if there's such a thing as too much growth? When should you hit the brakes and focus on other priorities, especially if selling your company is in the cards? Let's talk about keeping those customers happy. Implementing a killer retention program can seriously beef up your bottom line. But here's the million-dollar question: Are you doing enough to keep your customers coming back for more? Have you ever really sat down and thought about how to keep them hooked? In the wild world of door-to-door sales, your numbers may soar, but have you considered the risks? When you're scaling up, things can get pretty dicey. So, is the risk worth the reward, or should you look for a safer bet? Audio Mixing and Editing by www.verbell.ltd

Paul and Patrick dive into the intricate world of cognitive biases, drawing insights from Daniel Kahneman's book, Thinking, Fast and Slow. The duo dissected the concept of representativeness bias, which can lead us to make flawed assumptions based on surface-level similarities. Think about it: How often do we catch ourselves falling into this trap in our day-to-day decision-making? Can we truly overcome this bias, or is it wired into our brains? Next, exploring the subtle power of priming – how seemingly insignificant cues can sway our judgments without us even realizing it. It makes you wonder: How much of our decision-making is truly our own, and how much is influenced by these hidden triggers? What steps can we take to become more aware of these influences in our professional and personal lives? Let's talk about hiring processes and the importance of systematic thinking over relying solely on intuition. According to the peak-end rule, we tend to remember the most intense moment and the end of an experience more than the rest of it. It begs the question: Are we doing enough to ensure that our hiring processes are fair and based on merit rather than unconscious biases? Could implementing systematic approaches lead to more diverse and effective teams? Audio Mixing and Editing by www.verbell.ltd

Paul is getting on the road to double-keynote this year's AZPPO Great Western Conference. But first, Paul takes on a FRAXN client's question, beginning with the vital need to keep partnership agreements and valuations current. Surely, you’ve considered the potential chaos if your business partner suddenly left the picture. Updating your operating agreement can smooth out what would make for a rough ride. When was the last time you revisited your partnership paperwork? When it comes to valuing your business, growth rates and margins play a pivotal role. But are you factoring them into your valuation strategy? Paul and Patrick cover the importance of a nuanced approach instead of relying solely on a one-size-fits-all method. Even though you may not be thinking about selling in the near future, what variables come to mind as you think about the value of your business? And what's the scoop on offshore trusts? Despite their reputation, they can be a valid strategy for protecting your assets from legal and financial risks. What are some common misunderstandings of offshore trusts? Audio Mixing and Editing by www.verbell.ltd

Fat Pat and Uncle Paul dive into business expansion strategies and the power of partnerships. Instead of sticking to the traditional 'buy or build' mindset, here's an alternative: forming alliances with established players in new markets. But here's the kicker: Have you considered how such partnerships could reshape your business expansion plans? We all know negotiation is a crucial skill for sealing deals. Ask the right questions and keep crucial information close to the chest. Have you honed your negotiation tactics to secure the best outcomes for your business transactions? When acquiring a business, it's not just about crunching numbers—understanding the seller's needs is paramount. Remember, stay agile, keep an eye on emerging trends, and be willing to pivot your strategy when necessary. By refining your approach and embracing innovation, you can position your business for growth and success in any market environment. Are you ready to implement these insights into your business strategy? Audio Mixing and Editing by www.verbell.ltd

Are you ready for another guest episode? Mike Hurley, the genius behind a thriving wildlife business, Xceptional Wildlife, joins the Boardroom to uncover the secrets to his success. Mike hits home the importance of ironclad processes in business growth. Drawing from his experience with Six Sigma, he emphasizes the power of identifying and perfecting process failures. How do you think implementing a structured approach to processes could benefit your own business? Mike stresses the significance of choosing the right partner in business. A supportive partner can make all the difference, while the wrong one can spell disaster. To Mike, a great business partner can influence good in both your business and personal life. Have you ever had a business partner, and if so, how did they impact your professional journey? Mike goes on to encourage us to embrace failure as a catalyst for growth. He believes discussing failures and learning from them is crucial for continuous improvement. How do you handle failure in your own business, and what strategies do you use to turn setbacks into opportunities for growth? Audio Mixing and Editing by www.verbell.ltd.

Chase Hazelwood, owner of Go-Forth Pest Control, takes us through their remarkable journey from $2 million to an astonishing $25 million empire in just ten years. Curious about his winning formula? It's all about cultivating a high-performance culture. Chase tells us about his relentless focus on customer service and sales that skyrocketed productivity. How can you apply his strategies to supercharge your business? Chase didn't stop at the surface level. He stresses the crucial role of training, transparency, and accountability in shaping a workforce poised for success. Creating an environment where slacking off is a major faux pas and where every team member is driven to excel is key. Do you have what it takes to put your people on a batting order and share those stats for everyone to see? At Go-Forth, the team is on a mission to automate almost everything. Chase shares how they utilize AI and remove decision-making to improve efficiency. What can you not drill down to a checklist? Audio Mixing and Editing by www.verbell.ltd

Looking to crack the code of success in the wildlife and pest control sectors? Fat Pat and Seth drop some wisdom on why simplicity is the name of the game for top-performing companies. By starting with a single service and gradually adding on more, these businesses maximize profitability and route density. Do you think your company could benefit from simplifying its offerings, or are you tempted to throw everything at the wall and see what sticks? Let's talk recurring revenue. Seth spills the beans on how some savvy companies are ditching annual warranties in favor of monthly subscriptions. Even wildlife companies can implement subscription-based models. Staying laser-focused on building a business, rather than getting distracted by naysayers, is crucial to long-term success—it's all about keeping that cash flow steady and predictable. But here's the million-dollar question: Is your business ready to make the switch to a subscription-based model? What's keeping you from changing your billing structure? When it comes to expanding your operations, Fat Pat and Seth shed light on their "rule of ten": Don't split your company into different departments until you've got a solid team of ten technicians. Efficiency is key when the business is guided by a clear understanding of where the company is heading but it begs the question: How close is your company to hitting that magic number, and what can you do if you're just under Seth and Patrick's rule of ten? Audio Mixing and Editing by www.verbell.ltd 

Uncle Paul is preparing his upcoming presentation at Energy by Pest Daily, happening this weekend in Tampa, Florida. But first, he's answering listener questions by uncovering the secret sauce of setting that initial price point. How does anchoring impact negotiations? How can you take control by making the first offer?  Private equity firms are ditching pest control for the untamed world of wildlife businesses—it's all about the lower acquisition prices. Paul goes in-depth into this potential new frontier for private equity investments. Are you ready to jump into the wildlife platform trend, or are you sticking to the safer waters of traditional investments? A recent Potomac client revamps their company's governance with the game-changing impact of an unbiased board. Now, the question is: would you be willing to surrender to a self-appointed board of directors? Audio Mixing and Editing by www.verbell.ltd

Have you ever felt dwarfed by a competitor's size, wondering, "What am I doing wrong?" Uncle Paul goes solo with a few listener questions in hand, and reminds us that size isn't everything; it's about playing the hand you're dealt. What unique strengths can you leverage in your business? Take it from the expert—ditch the grand goals and focus on small, daily changes. How can your business benefit from implementing small changes? Can skipping the business equivalent of a fast-food binge lead to significant improvements Don't accept the first offer when selling your business. In fact, hear how it ends up with a losing hand. How can the discomfort of asking for more during negotiations potentially lead to a better outcome? Audio Mixing and Editing by www.verbell.ltd

Fat Pat and Uncle Paul kick off the new year at WorkWave's 2024 Beyond Service User Conference and unpack the highlights of Paul's appearance at their panel discussion. "Strategy in 2024" takes center stage. Spoiler alert: it's all about goals and objectives—it just keeps all the wheels turning. But so does showing your commitment to your people. How does sending team members of all levels to user conferences show you're invested? PestPac vs FieldRoutes. Paul and Patrick lay down the lowdown on the types of companies that invest in these platforms. Why do some companies lean towards one or the other? This won't be the last time Paul and Patrick hit the road together this year. Let's see if The Mex earns his invite. Audio Mixing and Editing by www.verbell.ltd