PR Talk podcast

PR Talk

Veracity

PR Talk interviews the media for a change. What makes them tick? What are their PR pet peeves? And most importantly, how can we get stories placed? The marketing, PR and media advice we provide is for everyone — whether you're a newbie looking to get into the field, or a senior-level pro keeping up-to-date with current trends. Along the way, we learn about careers in media to aid aspiring journalists! https://www.veracityagency.com/blog/podcast/

100 Episodes

  • PR Talk podcast

    Tech Policy and Our Society with Matt Perault

    43:12

    This week’s episode of the PR Talk podcast features Amy’s interview with Matt Perault during a recent Rotary Club of Portland meeting. The Oregon Ethics in Business committee hosted this fascinating conversation about the impact of technological policies on today’s society during the October 12th luncheon. Matt Perault, the director of the Center on Technology Policy at the University of North Carolina at Chapel Hill, drew on his varied experience at Facebook, the Congressional Oversight Panel, Duke University and UNC to discuss the societal impact of issues-based decision making in tech policy—such as human rights, antitrust, surveillance and the Snowden disclosures at Facebook. See the write-up at https://www.veracityagency.com/podcast/tech-policy-and-our-society/
  • PR Talk podcast

    How To Be Okay Sucking At Stuff with Mary Davies

    29:36

    In this week’s episode of the PR Talk Podcast, Amy is joined by Mary Davies as they chat about her Engage Conference presentation, insecurity, expectations, imposter syndrome, setting boundaries, and dealing with negative feedback. Mary is the President, UX Consultant, and Social Media Manager at Beanstalk Internet Marketing. She began her career as a web designer in 2002 and quickly began to see the importance of SEO and Internet marketing as part of a powerful web presence. Read the entire write-up at https://www.veracityagency.com/podcast/mary-davies/ 
  • PR Talk podcast

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  • PR Talk podcast

    Using Thought Leadership to Drive SEO

    33:36

    In this week’s episode of the PR Talk Podcast, we are featuring Amy’s presentation from the recent Engage Conference. She goes in-depth about how to use thought leadership for search engine optimization (SEO) and content marketing. You can watch the presentation below or read all about it in a recent blog post Move Over Traditional Media: Why Thought Leadership is the New Public Relations.
  • PR Talk podcast

    Visibility is Power with Roshanda Pratt

    28:11

    In this week’s episode of the PR Talk Podcast, Amy has a conversation with Roshanda Pratt about visibility coaching, differences between working with men and women, confidence, vulnerability, and getting over your imperfections. Roshanda is a storyteller strategist who is the CEO and Founder of The REP Network and The Rosho Live. In that capacity, Roshanda helps entrepreneurs and organizations boost their marketing return-on-investment (ROI) through brand storytelling and live video. Read the entire write-up at https://www.veracityagency.com/podcast/roshanda-pratt/
  • PR Talk podcast

    Brand Journalism with Robert Johnson

    26:48

    In this week’s episode of the PR Talk Podcast, Amy speaks with Robert Johnson about the differences and similarities between public affairs and public relations, pitching policy, how to target an audience, and podcasting. Robert is the Strategic Communications Officer at Riester Public Affairs and hosts two podcasts: PR Nation and Public Health Review. As the Strategic Communications Officer of Riester Public Affairs, Robert develops strategies to communicate vital information to target audiences and directs successful public relations plans for dozens of clients and organizations. Read the entire write-up at https://www.veracityagency.com/podcast/robert-johnson/
  • PR Talk podcast

    Talking Digital PR with Domenica D’Ottavio

    26:39

    In this week’s episode of the PR Talk Podcast, Amy speaks with Domenica D’Ottavio about why you should incorporate data into your content, online mentions, tips on how to pitch, and how digital PR, link building, and content intertwine. Domenica is a content marketer and digital PR manager at Fractl. During her nearly six years at the agency, she has spearheaded dozens of top-of-the-line industry research studies to glean new insights into content, social media, marketing tactics, and digital PR strategies. Read the entire write-up at https://www.veracityagency.com/public-relations/domenica-dottavio/
  • PR Talk podcast

    Pitching TV Coverage Via Satellite with Doug Simon

    26:08

    In this episode of the PR Talk Podcast, host Amy Rosenberg speaks with Doug Simon, CEO of D S Simon Media, an influencer marketing firm in New York that specializes in helping clients obtain valuable coverage on TV news for 35 years. During their conversation, Amy and Doug discuss the mechanics of satellite media tours and how they’ve become even more effective as the pandemic has limited in-person interviews. Doug also shares a few tips for PR professionals interested in offering their own video press release services. Read the entire write-up at https://www.veracityagency.com/public-relations/doug-simon/
  • PR Talk podcast

    The Management Side of Content with Jessica Lawlor

    27:30

    In the latest episode of the PR Talk podcast, Amy talks with Jessica Lawlor about the scope of content management, what she looks for in PR pros, best writing tips and what has changed the most in the marketing world since the start of the pandemic. Jessica is the founder of communications agency, Jessica Lawlor & Company (JL&Co.) and is a sought-after writer, speaker and personal branding expert. One of her agency’s long term-clients happens to be the PR media database software, Muck Rack. Under this capacity Jessica serves as Muck Rack’s content manager, which means she decides which contributed articles submitted to her by outside sources will make it onto Muck Rack’s website and social media channels. Read more at https://www.veracityagency.com/podcast/jessica-lawlor/
  • PR Talk podcast

    The Trifecta to Owning Your Industry with John Hall

    27:03

    On this week’s episode of the PR Talk podcast, Amy welcomes John Hall to discuss tips for productivity, how to combine thought leadership, SEO and PR to own your industry, and the difference between credibility and influence. John is the Co-founder of Calendar.com, author of “Top of Mind,” strategic advisor to Relevance Media group and columnist for Forbes and Inc. Read the entire write-up at https://www.veracityagency.com/podcast/john-hall/
  • PR Talk podcast

    How to Beat Speech Anxiety with Carmie McCook

    37:12

    Palms Sweaty, Knees Weak, Arms Heavy…How to Beat Speech Anxiety with Carmie McCook Whether you’re a student, intern or CEO, there will come a time when you must speak in front of an audience, which can be intimidating. As humans we tend to immediately think of all the things that could go wrong like tripping on stage or the audience laughing at us. So, we overcompensate and write boring word-for-word scripts and over-explain simple subjects. But if that doesn’t work, how can we successfully beat speech anxiety? On today’s episode of the PR Talk podcast, Amy sits down with Executive Communications Coach Carmie McCook. She emphasizes why speaking well is an important career booster, gives tips for easing on-stage nerves, and shares how she built her confidence over the years. More at https://www.veracityagency.com/public-relations/carmie-mccook/

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