The Healthtech Marketing Show: AI Quick Take: AEO vs SEO

AI Quick Take - AEO vs SEO On this episode host Adam Turinas discusses if Answer Engine Optimization (AEO) is really just SEO with a fresh coat of paint, or are we looking at something fundamentally different? This question has been nagging at him for weeks, and in this AI Quick Take he tries to answer it. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

On this episode Justin Barnes records live at HLTH25 in Las Vegas. Stay tuned for the next few weeks to hear all his guests. This week Justin talks to Nainesh Parikh, MD, MBA, VP, Chief Clinical Expansion & Partnerships Officer at Moffitt Cancer Center, and Rich Scarfo, President at HLTH, Inc. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

Episode 141 - Reimagining Primary Care Service Lines to Drive Growth and Value Strengthening service line performance requires a strong foundation in primary care, which remains central to delivering effective value-based care. Yet, the landscape of primary care delivery is marked by significant challenges including workforce shortages, provider burnout, administrative burdens, and increasing barriers to patient access. On this episode Dan kicks off a new series exploring specialty service lines by starting with the primary care service line. He is joined by Dr. Sarita Soares, Program Director for the Yale Primary Care Internal Medicine Residency Program, and Dr. Brad Richards, Executive Director of the Yale Primary Care Internal Medicine Residency Program and Associate Professor of Medicine at the Yale School of Medicine. Together, they discuss the shifting dynamics of primary care, the growing integration of behavioral health, the role of technology in improving access, and what healthcare leaders can do to better support providers and patients in this changing environment. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

On this episode Gil Bashe sits with Lynne Hughes, founder of Comfort Camp Zone. Lynne lost both of her parents by the time she was 12 years old. When she was 9, her mother died from a blood clot, and three years later, her father followed when he had a heart attack. Without any grieving resources for children to turn to for support, Ms. Hughes, who now lives in Richmond, Va., said that she coped with her loss largely alone. Following a series of jobs after graduating from Michigan State University with a communications degree, including hospice work, she looked to her own story as the impetus to start a bereavement camp for children, Comfort Zone Camp (CZC). Now in its 25th year, CZC is a free three-day camp for children and young adults 7 to 25. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

Host Matt Fisher talks to Dr. Matt Crowson, AI/Generate AI Product Leader at Wolters Kluwer, about background on AI and different subsets of AI; diversifying means of developing and training AI; unique healthcare challenges for AI; considerations for engendering trust in AI for healthcare; focus on beneficial use cases and avoiding hype in healthcare To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

S1E5: Trusting the Trenches: Breaking Barriers and Building Better Networks Steven Hajny is joined by Martha Shue, Senior Enterprise Architect at Trinity Health, and Bob Les, Director of Product Engineering at Trinity Health, to discuss their healthcare organization's ongoing journey of infrastructure and network modernization. The conversation explores how Trinity Health has navigated the challenges of supporting a dispersed workforce, securing endpoints, and improving collaboration among teams—all while tackling trust issues, both personal and professional. From overcoming gender stereotypes in technical roles to adopting modern tools for better visibility, this episode captures the critical decisions and lessons that helped drive transformation in an ever-evolving healthcare IT landscape. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

Five Good Things Join Janae Sharp and Megan Antonell for Five Good Things: A rapid-fire segment highlighting positive developments in digital health. Janae and Megan share insights on recent innovations, successful implementations, and emerging trends that are driving progress in healthcare technology. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

S1E6: AI in Clinical Registries, Data Abstraction with Greg Miller On this episode, host Dr. Heather Bassett welcomes Greg Miller, Vice President of Marketing and Business Development for Carta Healthcare, a leading provider of clinical data management solutions. Greg has a 40-year career journey in healthcare IT. Learn why Greg "came out of retirement" for his current role, to help get more meaningful insights into the hands of those who can most rapidly improve healthcare. The catch? This first involves clinical data abstraction, a costly, manual, and often overlooked aspect of healthcare operations. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

On this episode of Voices of Self-Funding, host Ramesh Kumar welcomes Lee Lewis, Chief Strategy Officer at the Health Transformation Alliance and host of the Broken Benefits podcast. Together, they explore how some of the nation’s largest employers are reshaping healthcare — and what smaller self-funded employers and TPAs can learn from their playbook. Lee introduces his “ABC” framework: Advanced Primary Care, Behavioral Health, and Centers of Excellence. They dive into why direct primary care is gaining traction, how advanced behavioral therapies like TMS and ketamine can unlock cost-effective mental health care, and why Centers of Excellence and tiered networks are becoming essential levers for better outcomes at lower cost. From strategies to supplement traditional networks to practical steps TPAs can take to differentiate and deliver value, this is a powerful conversation packed with actionable insights for anyone rethinking healthcare benefits in a self-funded world. Registration is now open for HCAA’s Executive Forum 2026, where conversations like this continue live. Learn more at HCAA.org. This episode was sponsored by WLT Software. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

Reverification in Action with Frontline Lessons from the Field Randy Boner, Associate Director of Client Success, shares real-world lessons from the front lines of reverification—how automation, payer mapping, and orchestration reduce rework, improve accuracy, and keep coverage continuous through the busiest time of year. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen