171: How to Find Your Brand's Core Message

Manu is a yogi, mover and teacher obsessed with the mind-body connection.  Her mission is to birth practices that heal emotional wounding, and reconnect you back with your native body- the one that’s free, connected, and flexible. She’s been practicing yoga for 11 years, trained in India and all over Europe, and learned from some of the most brilliant physiotherapists and meditation teachers out there. She combines movement science and ground-breaking research into the science of emotions, and offers it in simple practical terms as healing movement to all her students. Her yoga style combines trauma healing somatics, zen Buddhism, but also biomechanics, and physiotherapy, because she believes there is a bigger picture we’ve been missing in our movement. The body and the mind are one, and only by tending to both can we truly heal. As you’ll hear, Manu is a wealth of wisdom around building a digital product-based business. That and she is the most beautiful soul, leading her work with so much integrity and heart. I know you’ll adore her as much as I do. In this episode, we chat about the remote job she got right out of college that allowed her to live on an island in Spain and teach yoga and meditation for free in her spare time, why working at a startup taught her all about marketing and online courses and ultimately inspired her to launch her first course just 3 years ago, the multiple digital products that flopped, and what she did to learn more about her audience and create something they wanted to buy, the launch of her most popular course, Hips Like Honey, the problem it solved for her ideal buyers, and why it turned into a great success, how she found her rhythm with social media and figured out what her audience engages with the most - and why that’s so crucial to anyone’s success on IG and beyond, and so much more! To learn more about Manuela Mitevova and the resources mentioned in this episode, visit the show notes.   Follow Me On: Facebook Instagram

If you’re someone who is feeling called to start a side hustle while working full-time for another company, this is 1000% for you. Inside, I share my top 5 tips on how to intentionally and practically build your passion project or business pursuit into your everyday life. Why daily? Well, in order to become the person who has a real business, you have to start acting like that’s already who you are. Even at the very beginning. Listen to learn exactly what you can do right now to start setting yourself up for success vs. not taking consistent action to bring your idea or creative pursuit to life.   To submit your question, visit the show notes.   Follow Me On: Facebook

Elena Box is a radiant soul who brings a unique blend of sacred and silly to her work as a shamanic practitioner, a path she embraced following the passing of her father from brain cancer in 2016. With over a decade of experience as a yoga teacher, she seamlessly weaves ancient rituals and spiritual wisdom into her practice. In one hand, she honors the sacred, connecting with the divine and invoking the energies of ancestors for profound healing. In the other, she cradles the silly, understanding the importance of joy and laughter in our human journey. Elena, also an author of "Grieve Outside the Box" and the host of "The Ode to Joy Podcast," intricately balances the profound and playful, reminding us that healing is a tapestry of both depth and delight. As you’ll hear, Elena and I have known each other since 2018 when she did my Your Wellness Brand Program and I’ve been following along on her journey ever since. I’m so excited for you to experience her - and hear how she’s made her work a successful and sacred pursuit. In this episode, we chat about what drew her to becoming an actor and performer at a young age, and how she’s integrated these skills into a variety of professional endeavors from politics to comedy, the impact her father’s brain cancer diagnosis and eventual death had on her in her 20’s, and how this experience turned on her intuitive gifts and inspired her to study shamanism, her journey to weaving together everything she had to offer as a Shaman, Death Doula, Reiki Practitioner, Comedian, Yoga Teacher, and performer and her “weirdness” into a cohesive brand, her choice to go all in on supporting people in their grieving process and the incredibly unique and unconventional approach she takes to this very tender and nuanced life experience, why she has leaned heavily into grassroots, old school marketing and building community to create her client base and what she’s been doing as of late to build awareness about her brand, her book, and her podcast, and so much more! To learn more about Elena Box and the resources mentioned in this episode, visit the show notes.   Follow Me On: Facebook Instagram

If you’ve ever had the thought… “I can’t help anyone until I’m an absolute master at what I do.” Or “I have to be perfect in order to help people.” If yes, this episode is for you. Inside you’ll receive a 5-minute pep talk about why this idea is absolutely false and what belief you can embrace instead. The truth is, it’s so easy to let perfectionism hold us back from the real training ground - real experience with clients. I hope it inspires you to get in action so you can get better and better at what you do. Afterall, isn’t that why you’re here?   To submit your question, visit the show notes.   Follow Me On: Facebook

Kathryn Schiff is an Intuitive Healer, Spiritual Teacher, Psychic Guide, and the Founder of Ground & Gold, a platform devoted to making the magic of intuitive healing mainstream. Since 2010, she has been immersed in private healing work, teaching at top wellness centers, and training hundreds of practitioners to activate their gifts. Today, the newly launched Ground&Gold offers people just dipping their toe into energy work AND those who’ve been on the path for years to experience group classes, gifted practitioners, and certification programs that root them into their power, restore energy to the body, bring clarity to the headspace, and activate their intuition. As you’ll hear, Kathryn is a client of mine - and since we started working together last year, I’ve become one of her biggest fans. She is such an inspiring example of what happens when we anchor ourselves in the wisdom of our intuition and integrate powerful energy tools into our daily experience. In this episode, we chat about the perfect storm that blew up every area of her life and why she decided to surrender to the unraveling instead of resisting it, how this rock bottom moment activated her connection to her intuition and led her to explore energy work for the first time, the profound shifts she received as a result of grounding into her body and immersing herself in intuitive energy healing sessions, her journey to selling her photography business, going all in on this call towards energy work, and becoming a full-time intuitive healing practitioner, what inspired her to create a platform that will help make energy work mainstream - and support other intuitive healers work their magic, and so much more!   To learn more about Kathryn Schiff and the resources mentioned in this episode, visit the show notes.   Follow Me On: Facebook Instagram

Today I’m diving into one of the best ways to serve your clients and potentially scale your business (if that’s your goal!), and that is through GROUP PROGRAMS. So, if you’ve been thinking about creating one, are about to launch one, or are looking to refine the one you’ve been running for years - This episode is for you. Group programs are magic for a few reasons: They give you the opportunity to have a bigger impact beyond private, one-on-one offers. Instead of serving a handful of clients at once, you can serve many more. They create community which is a highly transformative component of the human experience. Being held in community is often the special sauce behind the best group programs. They are often rinse and repeat in nature. You can create content for them once - like video lessons, audio lessons, homework assignments - and be done aside from ongoing tweaks and enhancements. They usually require less of your time and energy. Instead of having daily private calls with clients, you have one weekly group call and you’re done for the week. They have more earning potential. There are a variety of ways to structure a group program, but oftentimes there isn’t a cap on how many people you can enroll at once. And if there is, you can make it a high ticket offer that brings in multiple 5 figures each time you run it. So lots of reasons to create one, right? Now, how does one create a program that produces results - that both delivers to the clients who invest and earns a decent chunk of change. That’s what I’m going to share with you today.   To submit your question, visit the show notes.   Follow Me On: Facebook

Today’s topic was inspired by a recent conversation with a client who has spent a decade trying to get her health coaching business off the ground. But, as she shared with me, has had very little success. Just like so many people who start businesses, she knows she’s meant to help people - she yearns to change lives, but can’t figure out why it’s been such a struggle. As I chatted with her to help identify what’s been in the way of her building momentum, making money, and having an impact… I discovered two core things that have been holding her back without her knowing it.  Giving up on her ideas and creations too soon. Looking for the perfect formula or framework. Inside the episode, I share how these have played a big role in blocking momentum, clients, and money from flowing easily in her direction. I also share how I started my business mentorship program, Your Wellness Brand, in 2017, and how I could have perceived it as a failure - but instead stayed the course and earned multiple 6-figures from that revenue stream alone. If you’re someone who is feeling like you’ve failed recently, I see you and it’s my hope that this episode lifts your spirits and inspires you to keep going; to see things all the way through; and to always, trust your instincts.   To submit your question, visit the show notes.   Follow Me On: Facebook Instagram

Lindsay is the founder of Vital-Side, a membership program that empowers those with chronic illness and limbic system impairment to retrain their brain out of the chronic stress response so they can get relief from their symptoms and find freedom in their lives. Her training in medicine as a physician assistant, work as an NLP practitioner, and experience having recovered from Lyme disease makes her uniquely qualified to assist others in learning how to shift their response and experience positive changes to their symptoms. As you’ll hear, she absolutely loves what she does and you can feel her devotion to not only educating her people but building a space of safety and community for true healing to occur. In this episode, we chat about her experience being diagnosed and treated for Lyme and what inspired her to take matters into her own hands so that she could truly heal, the huge role nervous system work played in allowing her body to shift out of survival mode and fully recover from chronic symptoms, what it looked like for her to shift careers and start a private practice helping other people with chronic illness heal through rewiring and regulation, how she grew a private practice into a wildly popular online platform that includes a membership and multiple revenue streams, and so much more!   To learn more about Lindsay Mitchell and the resources mentioned in this episode, visit the show notes.   Follow Me On: Facebook Instagram

If you’re currently feeling a little lost - or unclear about what to do next as it relates to your business, this episode is for you. My hope is that what I share today will remind you that you always have to powerful resources to support you. Your own inner guidance and the way the world reflects back to you. I know - these two things feel airy fairy at times and not tangible, so inside the episode, I share my story to finding my purpose and how both things played a role in me following the breadcrumbs toward a career that felt like a YES.   To submit your question, visit the show notes.   Follow Me On: Facebook Instagram

As a former professional acrobat with Cirque du Soleil, Antonia Dolhaine ran away from the circus to help you come home to yourself. She is a trauma-trained holistic transformation coach who specializes in supporting uncommonly creative, curious, and committed beings to build wildly fulfilling lives and relationships. Her approach is deeply relational and centers the wisdom of the body, supporting her clients to shed shame, connect to their innate healing capacity, and harmonize the ecosystem of their Self. So, I’m very excited to have Antonia on the show – she did my Your Wellness Brand program years ago and it’s been so cool to follow her growth and expansion as a coach, and also benefit from the beautiful wisdom she shares on social media. In this episode, we chat about how envy sparked her ambition to become a circus artist and what it looked like for her to pursue that career and make it her reality, the painful moment she realized the Cirque de Soleil wasn’t “it” for her, the back injury that ended her contract, and what inspired her to start a business in wellness, what she did to initially launch a breath work business, her frustrations with social media, and the collaboration that ultimately started getting her clients. her approach to content creation on social media today and how pleasure and relaxation has been key to writing posts or designing graphics that resonate with her audience, and more.   To learn more about Antonia Dolhaine and the resources mentioned in this episode, visit the show notes.   Follow Me On: Facebook Instagram