3.4. Customer Journey Done Better with Eric Melchor from OptiMonk

Welcome to the FINAL EPISODE OF THIS SEASON! Get set for an exciting conversation with Brett McGrath, VP of Marketing at The Juice, on this week's episode of Operation: Automation.  Brett delves into the heart of content marketing, sharing his unique perspective on how pre-product involvement shapes marketing roles. Hear how he champions customer feedback for successful product development and the significance of strategic content distribution for competitive differentiation. We discuss the delicate dance between content creators and demand-gen professionals and explore the future of AI in content creation. --- Make sure to check out Brett’s podcast, The Modern Day Marketer, and if you are a content marketer or you are looking for one, visit ​​Superpath, a community of 15,000+ experienced content marketers. --- Don't forget about our special promo code: GR-Podcast and save up to a whopping 40% on any GetResponse plan! --- Blog: ⁠https://www.getresponse.com/blog⁠ Facebook: ⁠https://www.facebook.com/GetResponse⁠ LinkedIn: ⁠https://www.linkedin.com/company/getresponse ⁠Instagram: ⁠https://www.instagram.com/getresponse%E2%81%A0 YouTube: ⁠https://www.youtube.com/c/getresponse/videos%E2%81%A0 --- Reach out to us at ⁠[email protected]⁠ and let us know how you feel about the future of AI and its effects on your career in marketing! --- Send in a voice message: https://podcasters.spotify.com/pod/show/getresponse/message --- Send in a voice message: https://podcasters.spotify.com/pod/show/getresponse/message

Cracking the code of lead generation can be a daunting task. This week we're joined by Valentina Turchetti from YourDigitalWeb, who makes the complex seem simple. We'll cover creating content that resonates, leveraging social media effectively, and measuring your hard-won success. So, if you're looking for tangible advice to turn leads into loyal customers, this episode is for you! --- If you are looking for a Google Analytics alternative, check out HotJar, and if your game is email marketing, read our 2023 Email Marketing Benchmarks report. Learn more about how you can use landing pages for lead generation in this episode! --- Don't forget about our special promocode: GR-Podcast and save up to a whooping 40% on any GetResponse plan! --- Blog: ⁠https://www.getresponse.com/blog⁠Facebook: ⁠https://www.facebook.com/GetResponse⁠LinkedIn: ⁠https://www.linkedin.com/company/getresponse⁠Instagram: ⁠https://www.instagram.com/getresponse%E2%81%A0YouTube: ⁠https://www.youtube.com/c/getresponse/videos%E2%81%A0 --- Reach out to us at ⁠[email protected]⁠ and let us know how you feel about the future of AI and its effects on your career in marketing! --- Send in a voice message: https://podcasters.spotify.com/pod/show/getresponse/message --- Send in a voice message: https://podcasters.spotify.com/pod/show/getresponse/message

Today we're joined by George Cassiotis of Minuttia – a marketing agency that helps B2B SaaS brands accelerate their presence through SEO and proven growth strategies. We're talking about what challenges agencies face today, why some brands opt in for an agency while others prefer to do their marketing in-house, and what's the role of SEO in getting your B2B brand online these days. Tune in! --- Use promo code GR-Podcast and save up to 40% on any plan! Check the pricing here.  ---  Blog: https://www.getresponse.com/blog  Facebook: https://www.facebook.com/GetResponse  LinkedIn: https://www.linkedin.com/company/getresponse  Instagram: https://www.instagram.com/getresponse  YouTube: https://www.youtube.com/c/getresponse/videos  ---  Reach out to us at [email protected] and let us know what you struggle with the most when it comes to marketing automation and we'll try to make an episode on that topic just for you!   --- Send in a voice message: https://podcasters.spotify.com/pod/show/getresponse/message

This week we're looking into a topic most of us can relate to sometimes - how to navigate marketing events, conferences, and face-to-face communication when every little cell inside you is screaming to get out. If you're introverted like us, you're gonna love the tips Matthew gives you. And if you want to learn to thrive in the industry built for extroverts and not feel like you're betraying yourself - make sure to check out The Introvert's Edge to Networking by Matthew Pollard! --- Remember, that you can save up to 40% on any ⁠GetResponse pricing plan⁠ with our special promo code: GR-Podcast or ⁠try GetResponse for free⁠! --- Blog: ⁠⁠⁠https://www.getresponse.com/blog⁠⁠ ⁠Facebook: ⁠⁠⁠https://www.facebook.com/GetResponse⁠⁠⁠ LinkedIn: ⁠⁠⁠https://www.linkedin.com/company/getresponse⁠⁠⁠ Instagram: ⁠⁠⁠https://www.instagram.com/getresponse⁠⁠⁠ YouTube: ⁠⁠⁠https://www.youtube.com/c/getresponse/videos⁠⁠⁠ --- Reach out to us at ⁠[email protected]⁠ and let us know how you feel about the future of AI and its effects on your career in marketing! --- Send in a voice message: ⁠⁠https://podcasters.spotify.com/pod/show/getresponse/message --- Send in a voice message: https://podcasters.spotify.com/pod/show/getresponse/message

Today we dive deep into the topic every email marketer worries about the most - ensuring your emails land where you want them to, missing the spam folder for good. Anna and Michal are joined by Brian of ZeroBounce – a company responsible for effortless and secure email validation. Some of the topics covered in the episode include: Automating email validation Core issues that affect email deliverability Unraveling some of the most common email metrics The role of data privacy in email marketing  Check it out and never miss an inbox again! --- If you want to learn more about email deliverability and list hygiene, we have a couple of resources you can't miss! Email Deliverability: What is it and How to Measure it How to Improve Email Deliverability and Reach the Email Inbox The Only Cheat Sheet on Email Deliverability Youʼll Ever Need Email Deliverability Checklist --- Remember, that you can save up to 40% on any GetResponse pricing plan with our special promo code: GR-Podcast or try GetResponse for free! --- Blog: ⁠⁠https://www.getresponse.com/blog⁠ ⁠Facebook: ⁠⁠https://www.facebook.com/GetResponse⁠⁠ LinkedIn: ⁠⁠https://www.linkedin.com/company/getresponse⁠⁠ Instagram: ⁠⁠https://www.instagram.com/getresponse⁠⁠ YouTube: ⁠⁠https://www.youtube.com/c/getresponse/videos⁠⁠ --- Reach out to us at ⁠[email protected]⁠ and let us know how you feel about the future of AI and its effects on your career in marketing! --- Send in a voice message: ⁠https://podcasters.spotify.com/pod/show/getresponse/message --- Send in a voice message: https://podcasters.spotify.com/pod/show/getresponse/message

Join us as we dive headfirst into the future of recruitment with Mick Griffin! As Chief Growth Officer of TRAFFIT, a comprehensive recruitment software that streamlines and optimizes the hiring process, Mick has a wealth of information to share. In this episode, we will talk about our worst job-hunting experiences, why everyone - including recruiters - seems to dislike recruitment, and how to play the long game if you want to attract top talent. --- Don't forget about our special promocode: GR-Podcast and save up to a whooping 40% on any GetResponse plan! --- Blog: ⁠https://www.getresponse.com/blog ⁠Facebook: ⁠https://www.facebook.com/GetResponse⁠ LinkedIn: ⁠https://www.linkedin.com/company/getresponse⁠ Instagram: ⁠https://www.instagram.com/getresponse⁠ YouTube: ⁠https://www.youtube.com/c/getresponse/videos⁠ --- Reach out to us at ⁠[email protected]⁠ and let us know how you feel about the future of AI and its effects on your career in marketing! --- Send in a voice message: https://podcasters.spotify.com/pod/show/getresponse/message --- Send in a voice message: https://podcasters.spotify.com/pod/show/getresponse/message

Welcome to the first episode of the fresh O:A sprint! Today, we are joined by Emilia Korczynska - Head of Marketing at Userpilot, a platform that helps businesses grow engagement and gather important data at every stage of the customer journey. Together, we discuss why it's important for marketers not to focus on a single stage of their customers' experience, why user onboarding is crucial for the product's success, and what data you should be on the lookout for when it comes to user journeys. --- You can learn more about the different ways to automate customer journeys in one of our earlier episodes: 3.4. - Customer Journey Done Better with Eric Melchor 2.3. - Loyalty Programs Done Better with Fiona Stevens 1.2. - Customer Onboarding Done Better with Przemek Debka Prondzinski --- Don't forget about our special promocode: GR-Podcast and save up to a whooping 40% on any GetResponse plan! --- Blog: ⁠https://www.getresponse.com/blog ⁠Facebook: ⁠https://www.facebook.com/GetResponse⁠ LinkedIn: ⁠https://www.linkedin.com/company/getresponse⁠ Instagram: ⁠https://www.instagram.com/getresponse⁠ YouTube: ⁠https://www.youtube.com/c/getresponse/videos⁠ --- Reach out to us at ⁠[email protected]⁠ and let us know how you feel about the future of AI and its effects on your career in marketing! --- Send in a voice message: https://podcasters.spotify.com/pod/show/getresponse/message --- Send in a voice message: https://podcasters.spotify.com/pod/show/getresponse/message

A lot has happened this spring, and the marketing scene has changed forever. Join us for the new, longer sprint of Operation: Automation to discuss the topic that matters most - how to connect with customers, how to build effective marketing teams, and how to make sure that you stay human-oriented in all your endeavors. We'll be looking in all the different ways automation can help you achieve better results and build more meaningful connections in your professional lives. We'll be joined by 8 amazing experts coming from various niches, backgrounds, and industries, so it is worth sticking around for this one! --- Check out episode 1.4 - Content Marketing Done Better and you'll see why we are so-so lucky to be joined by Michal as the new co-host and don't forget to check out GetResponse ;) --- Send in a voice message: https://podcasters.spotify.com/pod/show/getresponse/message

Marcos Bravo is a branding expert and a fractional marketer for The Waterlemon, Vestigit, MONIPOL, and more. More importantly, he's a passionate individual who knows how to share brands' personal stories in a way that would speak to those who matter most - their target audience. In this episode we talk about: Sharing your brand's story with the quality video content Authenticity Establishing your personal and professional brand And much more. --- Don't forget to use the promo code GR-Podcast for a 15% discount on any GetResponse plan! ⁠Check the pricing here.⁠  ---  Blog: ⁠https://www.getresponse.com/blog⁠  Facebook: ⁠https://www.facebook.com/GetResponse⁠  LinkedIn: ⁠https://www.linkedin.com/company/getresponse⁠  Instagram: ⁠https://www.instagram.com/getresponse⁠  YouTube: ⁠https://www.youtube.com/c/getresponse/videos⁠  ---  Reach out to us at ⁠[email protected]⁠ and let us know how you feel about the future of AI and its effects on your career in marketing!   --- Send in a voice message: https://podcasters.spotify.com/pod/show/getresponse/message

Everyone seems to talk about AI these days, but what does it really mean for marketers? Today, we are joined by the expert in navigating businesses through uncertainty - Vaughn Tan, to discuss if AI will replace us or support us, and how to keep going at a time when it seems like most of our efforts may be automated. --- Vaughn is the author of the must-read book, Uncertainty Mindset, an associate professor and the University College London, and Ph.D. graduate from Harvard University. In the episode, Vaughn talks a lot about the hiring process of the future and how organizations need to be ready to change their recruitment style soon. It turns out, we'll have just the episode on that ready for you soon, so stay tuned! --- Learn also about the practical ways you could be using AI in email marketing --- Don't forget to use the promo code GR-Podcast for a 15% discount on any GetResponse plan! ⁠Check the pricing here.⁠  ---  Blog: ⁠https://www.getresponse.com/blog⁠  Facebook: ⁠https://www.facebook.com/GetResponse⁠  LinkedIn: ⁠https://www.linkedin.com/company/getresponse⁠  Instagram: ⁠https://www.instagram.com/getresponse⁠  YouTube: ⁠https://www.youtube.com/c/getresponse/videos⁠  ---  Reach out to us at ⁠[email protected]⁠ and let us know how you feel about the future of AI and its effects on your career in marketing!   --- Send in a voice message: https://podcasters.spotify.com/pod/show/getresponse/message