2.4. Ecommerce Stores Done Better with Matteo Grassi - Cofounder of PopUp
Buying into your brand. That’s the ultimate aim, the action you want your customers to take. Sure, they can look through your website, your social media, but if they’re not buying, both what you’re selling and representing, you’re not staying in business.
Founded on a the-future-is-now ecommerce approach, Matteo Grassi and his company Popup took things not just to a new level — they’re aiming to ace another journey entirely. Building an approach centered on the ever-important customer journey means giving people what they need, not just what they think they want. And guiding them to level up through the process.
Grassi took a production team to Kyiv recently after the recovering city was liberated to learn how Ukrainian ecommerce business owners were adapting to a new reality and to support them in rebuilding, and to provide resources around a customer-centered approach.
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