On Brand with Nick Westergaard podkast

Building Your Personal Brand in the New Year with Lydia Pierre

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30:19
Do tyłu o 15 sekund
Do przodu o 15 sekund
As we kick off the New Year, many are looking to build their own personal brand. Lydia Pierre is a branding coach and consultant. A self-branded “Corporate Socialite” who believes that business should be fun, we had a blast talking about personal branding, brand ambassadors, and—(da-da-dum!)—imposter syndrome! Enjoy and have a Happy New Year! About Lydia Pierre Lydia Pierre is a branding coach and consultant who provides services aimed at empowering entrepreneurs with skills and strategies to reach new levels of leadership. Her niche market is Executives, whom she counsels through the process of maintaining, improving, and upholding their reputation right where they are as they build their brand. She does this by developing, implementing, and executing strategic solutions that help to ensure a smooth transition to entrepreneurship for the executive, allowing their brand to remain favorable to their current audience as well as potential customers. Episode Highlights & Takeaways Where do you start with personal branding? “You have to start by taking a look at yourself—taking a look inside.” Lydia’s definition of a branding crisis? “What do you do when you don’t like what you see in the mirror.” In short, this means you’re not being authentic. “Sometimes the unknown is the best thing that can happen for a brand.” While many fear the uncertainty of everything from industry shifts to personal brand pivots, Lydia reminds us that change and the unknown can lead to innovation. What brand has made Lydia smile recently? “It’s not going to be a serious one,” Lydia warned before sharing that she loves the unique bags from Teflar Global. “To hear their story and how they got to this point is amazing.” To learn more about Lydia, go to Pierre Branding Group and check out the Corporate Socialite website. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. (Need a quick tutorial on leaving a rating/review? Check this out.) Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

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