Market Movers: Building Brands & Links with Linkifi podkast

How Fantastic Services Achieves 80% Organic Leads with Expert Local SEO Techniques

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Welcome to the Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and irresistible to your audience. I am Chris Panteli, Co-Founder and CEO at Linkifi, and I am joined by my co-host and Co-Founder, Nick Biggs.

Ready to rise above the noise and make your mark?

We’re thrilled to welcome Hazem Khattab, SEO Manager at Fantastic Services, a home services franchise company. With 15 years of digital marketing experience, Hazem shares key insights into SEO strategies that fuel Fantastic Services' growth. Together, we explore the intricacies of local SEO, content strategies, and link-building techniques that help service-based businesses dominate in competitive markets. Hazem also discusses the critical role of speed in customer conversion and the growing influence of AI on search results.

Key topics covered in this episode:

  • Hazem Khattab's journey from sales to SEO management
  • Fantastic Services’ business model and franchise network growth
  • Creating over 13,000 pages and 2,000 blog posts to support local SEO
  • Strategies for ranking local home services pages
  • The importance of personalized and location-specific content for local SEO
  • How AI tools like ChatGPT and Gemini are influencing search results
  • The role of backlinks and the concept of "link fatigue"
  • Using SEO and paid ads in tandem to optimize cost and rankings
  • Building trust with reviews and managing customer satisfaction
  • The increasing importance of speed across the customer journey
  • The changing dynamics of buyer intent in digital marketing

Hazem also highlights Fantastic Services' foray into private tutoring and the success they've seen by adapting their local SEO expertise to this new niche.

Linkifi secures high-authority backlinks and media coverage through digital PR, pitching journalists to earn links in reputable Tier-1 publications. Want to boost your brand visibility and domain authority, increasing search rankings and traffic with Linkifi? 🔥📈

Set up a call with us now:

☎️ https://calendly.com/linkifi/pr.

👉️ Connect with Chris on LinkedIn

👉️ Connect with Nick on LinkedIn

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