#83 Who exactly are your target audiences in employer branding?
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One of the first questions we get from our clients when we start to plan their Magnetic Employer Branding strategy is who exactly should we choose as our target audiences. It has got to be also one of the most difficult areas to wrap our heads around. Why? Because when we think about our target audiences in this context, we think about the people we need to hire and reference to their roles or positions. In this episode of the Building a Modern Employer Brand -podcast I share with you how you need to think about your target audiences when it comes to employer branding. Learn: 🔸 What does the word "talent" refer to in the context of employer branding? 🔸 What is the make-up for your talent marketing audience? 🔸 A modern approach to understanding and segmenting your target audiences for employer branding. ⏱ 34:26 min 🔗 https://bit.ly/3it17Y6 Are you on Instagram? So am I! ❓ Want to enjoy free snippets of modern talent marketing and employer branding inspo in the form of posts, Reels and videos? 🤝 Then you've got to follow and engage with me on @talentmarketingpro See you there!
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