S06 EP55: Systematising User Generated Content UGC that activates Authentic Communities w/ Adam Dornbusch

On today’s episode, Kunle is joined by Adam Dornbusch, Founder and CEO of  Entribe, an all-in-one CRM platform that simplifies creator management and the process of acquiring high-quality, brand-approved UGC at scale.

It is common knowledge that good quality user generated content outperforms all other types of content by some distance. Yet most brands struggle to create a steady flow of UGC that can be leveraged. The common “fix” is to give away big rewards hoping that luck out with good UGC, or simply pay an influencer. But neither of these methods offer consistent results. But then what can brands do?

Spoiler Alert: generating brand-appropriate UGC on a consistent basis requires a LOT of work. You need to start with building a real community of your fans and having the right tech to help you stay on top of things.

In this episode, Kunle and Adam talk about the ingredients you need to start generating UGC. You will get to hear about what builds a sense of community, how to source brand-appropriate content, importance of rewards, and much much more. This is a great episode for marketers and social media geeks.

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