The Power Of Listening To Clients, with AICI CIM and author, Carla Mathis

Lukbook is a BRAND NEW online shopping and styling destination for the 66% of Australian women who wear a Size 14+ and it’s bringing all the VOGUE, high end designer feels… Katrina Van De Ven, Lukbook Co-Founder & CEO is re-imagining the plus-size retail space, having built a stunning, aspirational destination for stylists to use with their clients. From shoppable looks to designer brands in ‘plus-sizes’ (as in, anything over a Size 14) AND the opportunity to become one of their in-house stylists, Lukbook is an invaluable resource for Aussie image professionals. PS; Lukbook stocks activewear, accessories, denim, clothing and special event wear. Check them out here: https://lukbook.com.au/ Instagram: https://www.instagram.com/lukbook_/ What You’ll Learn: 💥 Why ‘flattering’ can be construed as a trigger word, and why Katrina hates the term 💥 The top 25 Aussie designer brands offering size inclusive ranges 💥 Why they’re using everyday women, not models, for all their in-house shoots 💥 The 3 types of styling sessions available, and how you could join their team!

Ahead Of Your Curves is a disrupter in the Australian rental fashion space making it easier for personal stylists to source outfits for their mid-plus size clients, as traditional retailers fail to provide high end, beautiful collections that fit the average woman. Today we're joined by AOYC Founder Kylie Wall, who started the company after years of enduring change room meltdowns, being told to wear black and never being able to borrow her friends' clothes growing up. Being the ‘pretty fat girl’ with nothing beautiful to wear drove her decision to build a rental platform solely focussed on the Size 14-24 market. With a growing list of Australian and International designer brands, all re-shot on stunning curve models, this is your new go-to resource for sourcing special event and every day wear for your plus-size clients! https://aheadofyourcurves.com.au/ @aheadofyourcurves EXCLUSIVE OFFER FOR PERSONAL STYLISTS (Australia Only) Personal Stylists have been generously gifted an exclusive 20% of ANY RENTALS (excluding sale items) to celebrate the launch of Ahead Of Your Curves. TCs Items that are on sale aren't eligible however the customer will automatically receive free shipping. No minimum purchase requirement Active from today until Jun 30 Simply use this code Styling20 at checkout.

We're going to chat about how Friska Wirya went from entrepreneurial newbie with $0 in the bank to international keynote speaker, fuelled by a trial and error approach to her marketing mixed with a highly intentional brand. Friska and I first met at a Mys Tyler x Mirvac collaboration last year for their Spring Fashion Campaign, where stylists and Mys Tyler fashion contributors were hosting talks throughout their key shopping centres. And as soon as I walked into the event space, I knew Friska was the QUEEN. Her outfit, her hair, her posture, her delivery and her presence was powerful, commanding and chic as fuck. A walking billboard (#oldschoolmarketing) for her brand presence and image consulting work. This is a woman who went from receiving zero engagement on Instagram except for weird marriage proposals, to having CIOs and CEOS slide into her DMs. Specifically, we'll chat about: ⭐LinkedIn Content that works; from video to long form, the vault of wisdom ⭐How to boost your own brand presence on LinkedIn with thought leadership ⭐Leveraging a Tedx Talk to sell her keynote overseas ⭐Building her content suite; The Value Ladder including her $5 eBook, 2 day workshops, 90 minute 1 on 1s and keynote public speaking ⭐Using her own intentional presentation to elevate her business opps ⭐The 2 day workshop stylists should attend to level up their own presence This interview is a must listen for image consultant and personal stylists who want to offer brand presence/image consulting to executive clients. FOLLOW FRISKA IG: @freshbyfriska https://www.freshbyfriska.com/

In this new format, I'll be answering some of the most common audience questions (because they've been piling up for a while now and I love striking off an action on my to-do list!) These answers are formed from my experiences and observations working with stylists at various stages of business, including those just beginning their styling journey through to stylists with national teams under them. So! This episode is answering the question "Can I be bothered running a Facebook Group?" You're going to learn some of the marketing benefits of a Facebook Group, and how personal stylists are using them to sell more services, memberships and course tickets. I've structured my answer into the following 4 sections, so as to avoid chronic tangent-taking: -Are they necessary? -Do I need one? -How is it different from a Facebook business page? -Can I be bothered though? Your styling business and marketing strategy is going to be unique to you, your strengths and your lifestyle (just like your client's style identities). Take a listen and decide whether it's right for you. If it is, we can build it together in my 1 on 1 coaching sessions.

Natalie Wakeling is Australia’s first plus-size editorial model, turned size inclusive fashion designer and she’s got a bone to pick with the fashion industry. Natalie has been part of a pioneering movement to redefine the fashion and retail industry into a more size inclusive, body positive space not only for customers and models but also plus size designer brands. And not just a ‘we feature some curvy girls once a year in our body diversity issue’ inclusive. As in, get these brands on the runway, plaster real bodies all over billboards and start supporting the fact that retail customers (and most styling clients) are a size 14 MINIMUM. Her most recent ‘win’ was the battle with the giants of fashion week to get the first plus size parade (called the Curve Edit) debuting at Australian Fashion Week. Natalie began her designing career with Embody Denim in 2006, which has now become one of Australia’s most recognised and respected size inclusive brands featuring a full collection of denim and apparel. Nat shares some incredible stats that will be helpful for you stylists when it comes to your marketing material. USE THESE FACTS IN YOUR POSTS ⬇️ Google search data revealed Australia has become the country most interested in size inclusive and ethical clothing in the past 3 months. A report by McKinsey said “60 percent of people considered a brands ethics while shopping” A report by ABS showed “the average woman’s waist circumference was 88cm, equivalent to sizes 16-18” AND THAT’S NOT ALL THE BEEF For plus size, size inclusive designers to thrive, which is what all of your clients want, we need the media to support them. That means features, PR, editorial coverage, celeb endorsements, to broaden the reach of these brands and get them in front of your clients. SO SHE’S DOING SOMETHING ABOUT IT, GOD DAMN IT Natalie has started a national movement called #realaustralianfashion The goal is to raise enough money to book out a whole year’s worth of advertorial space in Australia’s top magazines and fill the pages with size inclusive brands, styled by Australian stylists specialising in curvy clients, and on curvy models that truly represent the average Australian customer. BUT SHE WANTS YOUR HELP STYLISTS! “I'd actually really like (stylists) to reach out because I'm going to need help. I can't do all of this on my own. I really want this to be a collective effort amongst women and the community. This is about raising awareness to all the stylists that are struggling to find quality, sustainable, designer brands for their clients, and for customers looking for brands they would love.” If you're a stylist in Australia who'd like to be included in the upcoming shoots, please email [email protected] LINKS https://www.embodywomen.com/pages/natalie-wakeling https://www.instagram.com/nataliewakeling/?hl=en RECENT PRESS https://www.mamamia.com.au/plus-size-jeans-review-embody-women/

My guest today is Sarah Neill, CEO and the founder of Mys Tyler, an app where customers can find ‘like bodied’ fashion creators and personal stylists to help them feel more confident in what they’re buying. And in a retail first, the Mirvac portfolio of shopping centres in Australia is partnering with the Mys Tyler app and The Embrace Hub bringing together aspirational online content and relatable, inclusive in-store experiences for customers of all ages, shapes and sizes, driving genuine changes in the narrative around body confidence. In the first 2 weeks of September within Mirvac owned shopping centres in Australia, customers can access an incredibly diverse range of personal stylists and fashion experts both online and in their local centre; via masterclasses, fashion shows, Style QAs and one on one styling sessions; these are conducted by real women, of all ages, shapes and sizes, and they’re there to help inspire, educate and include you in conversations around dressing to make you feel good. All ticket sales from these styling events go to supporting initiatives that will change the narrative around body confidence through The EMBRACE Hub. If you’re based in Queensland, experience the Full Bloom styling sessions and events at Orion Springfield Central & Kawana Shoppingworld. For all our NSW listeners catch all the action at Birkenhead Point, Broadway, Greenwood Plaza, Metcentre and Stanhope Village. Tickets can be purchased on the shopping centre websites now. The Mys Tyler platform is paving the way for stylists by helping connect customers and clients with fashion experts they know will understand their unique bodyshape - ALL STYLISTS are invited to join the app as creators.

This is a follow up episode from "How To Use Tik Tok For Stylists Over 40" and I'm SUPER EXCITED to share it with you. My guest is Cecilia Stoeckicht, a bilingual, Midlife Image Coach who decided to test out the strategies shared by digital marketing and TikTok specialist, Candice DeVille, Co-Founder of Co-Pilot Crew, because she wasn't seeing much audience growth on Instagram. Hear first-hand from a stylist who is not a digital native about the experience of trialing content creation on TikTok, how it feels and why it's working. We will loop back in with Cecilia in 3 months to see how she is going, and to confirm whether content creation is easier, more effective or more revenue generating in TikTok compared to other social media platforms.

Rebecca Lau Marsh is a stylist and fashion entrepreneur with an incredible ability to generate her own PR coverage. Why does this matter? Because if you’re starting out without an existing personal styling client base, you’re going to need an audience. And I’m guessing you don’t have buckets of cash lying around for ad campaigns, right? So PR can be a quick and free way to reach your ideal clients at scale – think TV segments, magazine articles and editorial contributions. As a pioneer of online fashion retail, and owner of 3 successful online businesses including Love My Baby, 21 scrubs and Kit and Cradle, I wanted to understand what a small business owner can do to secure editorial coverage in a highly competitive industry. Fortunately for you all, I was able to persuade school friend, mum and all-round hustle QUEEN Bec to join me on the show so I could squeeze all those juicy PR insights out into a refreshing cup of ‘What You Can Do Right Now To Reach More Clients.’ You’ll Learn: · How Rebecca was able to secure PR coverage without any experience in PR · How she pitched herself to editors · How she comes up with angles for stories to pitch · How she develops relationships with editors · How she manages this work amid all the other things we have to do · Tricks to make your headlines POP · Many other things. Just listen.

In this month’s free marketing training session, we had Candice DeVille, CoFounder of digital marketing agency Co-Pilot Crew onboard to help us understand how to use Tik Tok for stylists to grow their business. Candice and the CoPilot team typically work with mid to large size businesses and substantial advertising budgets, so the insights provided will help small business owners with no advertising budget to compete in this competitive landscape. The questions posed in this session included: ·Is there any benefit to using TikTok, particularly for 40 plus for all of us that are not digital natives, meaning we didn't grow up with social media? ·What can we do about it right now? ·Does it replace the stuff I've already done? ·What are the opportunities for business growth? ·How could it help me find clients if I don't have extra hours in the day to create content for another platform? Grab a pen and paper because you'll DEFINITELY walk away with some instant actions, some fresh perspective and a renewed sense of creativity. PS If you want to attend the next free monthly training, subscribe to The Styling Advisory Committee via www.stylingadvisory.com.au

Today I’m talking about the social media content tricks personal stylist Chelsea Brice has implemented to become an award winning stylist with an international business, booked out services and a team of stylists working for her across various states in Australia and New Zealand.  Chelsea has managed to scale her business to become a booked-out stylist and bring on other stylists without losing the trust of her audience who have been following her content for years. We wanted to find out what marketing strategies she followed to create this incredibly successful business model.  Check out her social media tricks LIST here A LITTLE FAVOUR 🙏💖 Love, if you could quickly rate, review and subscribe to our show it would mean the world to me. Thank you so much 💖💖