The Psychology of Copywriting podcast

062: Ask Geoff Again… Copywriting Q&A

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Altri episodi di "The Psychology of Copywriting"

  • The Psychology of Copywriting podcast
  • The Psychology of Copywriting podcast

    065: My Conversation w/ Jarvis (Should We Fear AI Copywriting? ft. Austin Distel)

    35:13

    Connect With Austin: Jarvis website – jarvis.ai Email – [email protected] Jarvis FREE Trial jarvis.ai/free-trial Austin's Instagram: instagram.com/austindistel
  • The Psychology of Copywriting podcast

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  • The Psychology of Copywriting podcast

    064: An Update And An Opportunity (for You)

    8:36

    Connect w/ Geoff on Instagram: Send a message on IG – instagram.com/geoffkullman
  • The Psychology of Copywriting podcast

    063: The Three Stories Every Client NEEDS w/ Lisa McGuire

    28:06

    Lisa McGuire is a business growth strategist, storyteller, podcaster, and award-winning communicator. Lisa’s love for knowledge led her to start her career in education that eventually led her to become one of the founders of a startup that grew to $20M in revenue. When Lisa realized her gifts no longer fit into someone else’s script, she took the leap to launch her own business in 2018. Today, she helps coaches, consultants, and professional service providers differentiate by integrating who they are into their business through strategy and storytelling.   Connect With Lisa: Lisa’s website – lisamcguire.com Instagram – @iamlisamcguire Linkedin https://www.linkedin.com/in/lisa-mcguire Facebook: https://www.facebook.com/iamlisamcguire   Lisa’s podcast: Your Passion, Purpose, & Personal Brand w/ Lisa McGuire    Lisa's resource: The Essential Guide to Start Telling Your Story   Connect with Geoff: Instagram: @geoffkullman Twitter: @geoffkullman Inquiries: geoffkullman.com
  • The Psychology of Copywriting podcast

    062: Ask Geoff Again… Copywriting Q&A

    22:03

    Mentioned In Episode: 6P Sequence Masterclass How To Stand Out In A Crowded Certified Market
  • The Psychology of Copywriting podcast

    061: What Is A Brand Archetype? An Explanation & Examples

    25:16

    **DOWNLOAD THE "BRAND ARCHETYPE GUIDE" NOW** What IS a brand archetype? Why is it SO powerful? Are you MISSING out if you don’t use one? Today, we’ll explore how three global brands – Amazon, Apple, and Facebook – utilize their brand archetype. More than that… what do we do if the archetype you create for a brand isn’t reflected in the perception that consumers have of the brand?   Episode Article: “The meaning of a brand? An archetypal approach” https://www.emerald.com/insight/content/doi/10.1108/REGE-02-2018-0029/full/pdf?title=the-meaning-of-a-brand-an-archetypal-approach   Mentioned In Episode: Submit A Question Download the Archetype Guide  
  • The Psychology of Copywriting podcast

    060: How To Drastically Improve Your Discovery Calls w/ Nikki Rausch

    43:25

    Nikki Rausch has the unique ability to transform the misunderstood process of “selling”. With 25+ years of experience selling to such prestigious organizations as The Bill & Melinda Gates Foundation, Hewlett-Packard, and NASA, Nikki shattered sales records in many industries, receiving multiple “top producer” awards along the way. Today, entrepreneurs and small business owners from a wide range of disciplines hire Nikki to show them how to sell successfully and authentically, without being pushy or salesy. An engaging and sought-after speaker, she shares the secrets of her sales success through illuminating keynote addresses and business-changing workshops. Her robust Sales Maven Society ignites game-changing outcomes for clients. Nikki’s three popular books are available at Amazon. And her podcast, Sales Maven, can be found on your favorite podcast platform.   Connect With Nikki: facebook.com/yoursalesmaven instagram.com/your_sales_maven linkedin.com/in/nicolerausch   Mentioned In Episode:   “Closing the Sale” Ebook – yoursalesmaven.com/copywriting Nikki's website – yoursalesmaven.com   Connect with Geoff: Instagram: @geoffkullman Twitter: @geoffkullman Inquiries: geoffkullman.com Subscribe To The Podcast Here: Do you have friends, colleagues, or clients who would find The Psychology of Copywriting podcast valuable? Spread the word!
  • The Psychology of Copywriting podcast

    In Conversation... with Chris Creed (Using Events & Webinars To Grow Your Business)

    32:26

    This week on "In Conversation..." with guest Chris Creed: Will events stay VIRTUAL  or will LIVE events come back in full swing? How to take advantage of “demand hacking” Are webinars and summits still effective? Resources mentioned in the conversation: Chris Creed’s website – chriscreed.net Schedule A Call w/ Chris - chriscreedcall.com Send Chris a DM on Instagram – click here How To Create Instant Demand For Your Virtual Event
  • The Psychology of Copywriting podcast

    059: The Value of Anticipation (aka, Expectation Builds “Anticipal Pleasure”)

    26:33

    Anticipation is NOT always a bad thing. In fact, when used properly, building anticipation and excitement can massively increase the experience of the customer. We’ll talk about how this applies to webinars and LIVE events, shipping delays, and the gap before customers experience RESULTS from the product.   Episode Article: Anticipation and the Valuation of Delayed Consumption https://www.cmu.edu/dietrich/sds/docs/loewenstein/AnticipationDelayed.pdf   Mentioned In Episode: Apply for MASTERMIND Group (by Wednesday, November 10th) https://forms.gle/5DV4R1BnYNvrpy1M7   Click here to join the INCEPTION Accelerator waiting list. https://geoffkullman.com/accelerator   Connect with Geoff: Instagram: @geoffkullman Twitter: @geoffkullman Inquiries: geoffkullman.com
  • The Psychology of Copywriting podcast

    In Conversation... with John Hulen (Advice for Freelancers & Entrepreneurs)

    30:35

    This week on "In Conversation..." with guest John Hulen: The proper process to go from IDEA to INCOME Why we need to switch to a perspective of “learning” instead of “failing” How to tell a (business) story like Yoda instead of Luke Resources mentioned in the conversation: John's website – thejohnhulen.com Relationships & Revenue Podcast – click here John’s Instagram – click here

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