The B2B e-commerce talk podcast teaches B2B businesses how to thrive online and build long-lasting relationships with your customers.
My favorite e-commerce: Brett Sinclair
40:25In this episode join host Michiel and guest Brett Sinclair, the founder and director of the B2B eCommerce Association. Brett has been in the industry for over 13 years and having worked across the entire ecosystem and end to end operations of digital commerce, he offers a unique insight into the world of B2B eCommerce.
My favorite e-commerce: Koppert
22:07In this episode hear from Ernst ter Meulen from Koppert, an incredible company that creates natural enemies for pest control, bumblebees for natural pollination and uses microbials and bio stimulants to support, protect and strengthen crops.Today, the next generation is leading this family business into the future. With 30 subsidiaries around the world, their solution is currently successfully applied in more than 100 countries. Discover the interesting and unique way Koppert has utilized the Sana platform to work with their more traditional customers.
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Top 9 B2B e-commerce trends in 2022 and beyond
38:59In this episode, we're talking to Sana Commerce's Chief Product Officer Arno Ham and Head of Product Sietze Meijer about the 9 trends shaping B2B e-commerce in 2022 and beyond. Listen to this episode to get your B2B business ready for 2022.
Why PWAs are the future: Polvo's PWA e-commerce success story
15:03In this episode, we talk to Polvo's E-Commerce Manager Frank Schumacher about how Polvo implemented a PWA e-commerce site in less than 3 months and the results they have seen ever since launching their PWA. If you have any questions on this episode, or you’d like to hear more from one of our speakers, feel free to reach us at [email protected]. And don’t forget to subscribe to The B2B E-Commerce Talk on Spotify, Apple Podcasts, or your podcast player of choice, and if you like “The B2B e-commerce talk” podcast make sure to give us a 5-star rating on Apple Podcasts.
Inventory management for e-commerce businesses: What you need to know
4:53Inventory management is a way to oversee B2B purchases, manage stock, fulfill orders, and analyze product trends. It has been a crucial part of traditional business operations — allowing business owners to see what products are needed when to restock and which ones aren’t selling well. The number of inventory warehouses in the United States is on a steady incline. Because of the growing popularity of utilizing a warehouse to store stock, it is important to focus more on inventory management than ever before. Listen to this week's episode for more or read our full explanation here.
The importance of a product data management system in e-commerce
4:47When you implement an integrated e-commerce software system that connects your PDM system with your organization’s ERP data, you may save yourself and your staff time and frustration sifting through unorganized data. PDM allows for a streamlined and simple customer experience, which can increase sales and improve brand reputation when implemented and leveraged properly. Listen to learn more about how a PDM system works and the benefits of integrating this system into your e-commerce. Discover more on the topic.
What is international e-commerce and why does it matter for your business?
4:11Brick and mortar and online-only shops alike can explore new audiences with the rise of international e-commerce. After acquiring an integrated e-commerce solution, there are various benefits to enjoy, such as increased brand visibility and an expanded customer base. Listen in to this week's episode for 5 tips on how best to expand your business to new markets across the globe in a scalable way. For more information read more on international e-commerce.
A guide for the transition from brick-and-mortar to online
5:32If you operate a brick-and-mortar store and are considering transitioning into an e-commerce operation, you want to go about the process thoughtfully. Here are 10 essential factors you’ll want to consider before you move your brick-and-mortar store online. Read the full content here: Moving from offline to online.
E-Commerce Analytics: How to get the most out of your e-commerce solution
25:48E-commerce analytics can feel overwhelming, but they’re one of the most concrete ways to track your business’s successes and growth. Without the information provided by analytics, businesses wouldn’t be able to make informed decisions. Analytics can help e-commerce organizations in a variety of industries improve many aspects of their business, including acquisition, retention, sales, and more. Understanding analytics doesn’t have to be difficult once you know what to look for. A deeper understanding of the data surrounding your business can help your company overcome challenges in your industry and grow your revenue. This week we speak with Maciej Zawadzinski, CEO of Piwik PRO. For those who might not be familiar with Piwik PRO, they are an analytics suite with a focus on user privacy and data security – or as they prefer to think about it, the perfect alternative to Google Analytics. Our second guest for today is Wouter van Weelderen, Chief Services Officer at Sana Commerce. Sana Commerce is an e-commerce platform designed to help manufacturers, distributors and wholesalers succeed by fostering lasting relationships with customers who depend on them.
The best targets for your omnichannel marketing to reach B2B customers
6:05In the digital age, it’s important to have a robust online presence that makes it easy for potential customers to find and interact with you. In particular, millennials who are joining the market as purchasing decision-makers in the buying process may be more comfortable interfacing with B2B businesses online. In addition to helping you better connect to your customer, omnichannel marketing can also help keep your business streamline and organized. Listen to this week's bonus episode for more details about building an omnichannel marketing strategy with key targets in mind. Or you can read the full-length blog here.