Pharma Launch Secrets

Evermed

Welcome to Pharma Launch Secrets, a podcast by Evermed. We host honest, direct, actionable conversations with world-leading pharma launch experts that will help you stay up to date with trends and strategies to help you launch your product successfully.

34 episodi

“Professors in the Hot Seat,” Novo Nordisk, Medical Education, and Pharma Launches: How the KOL Interview Format Unleashed Repeated Engagement and Education for Novo Nordisk
30/8/2023
30:34
In this episode, Bozidar speaks with Jens Øllgaard, Head of Education, Novo Nordisk Denmark.
US Launches: How to Use Media Channels, Ads, GPT, Endemic, and Non-Endemic Channels to Be Relevant From Day 1 and Drive a Successful Launch
16/8/2023
37:43
In this episode, Bozidar speaks with Kelly (Lundquist) Millett, SVP and Head of Health Strategy at Havas Media Network.
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Content, GPT, MLR, and Medical Affairs: How to Make Medical Operations Future-Ready and Lead with Trust, Scientific Evidence, and Omnichannel?
2/8/2023
37:18
In this episode, Bozidar speaks with Sameer Lal, SVP at Indegene.
Medical Societies and Pharma: Unleashing Blockbuster Launches Through Partnerships and Medical Education
19/7/2023
40:15
In this episode, Bozidar is joined by Neal Kovach, Global Chief Commercial Officer at the American College of Cardiology.
Binge-Worthy Content Experiences for HCPs: Why They Are the Key to Engaging HCPs in the Post-COVID World
5/7/2023
42:59
In this episode, Bozidar speaks with Randy Frisch, Chief Brand Officer and Co-Founder at Uberflip.
Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx
21/6/2023
45:34
In this episode, Bozidar speaks with Nirmal Vemanna, Senior Product Manager of Pharma at Tealium.
A Conversation With The Havas Team: How to Use Omnichannel and CX to Succeed With Launches in 2023 and Beyond
7/6/2023
39:48
In this episode, Bozidar is joined by Richard Shaffer, Associate Managing Director at Havas, Pat Thistlethwaite, Chief Experience Officer at Havas, and Tara Stewart, Managing Director at Havas Health & You.
Modular Content: How to Use It Effectively to Accelerate Pharma Launches and Drive HCP Behavior Change
24/5/2023
39:48
In this episode, Bozidar is joined by Noah Workman, Associate Managing Director of Content Strategy and Activation at Havas Health & You.
Launching with Influencers: How to Leverage KOLs, DOLs and New Channels to Engage Healthcare Professionals Authentically During Your Product Launch
16/5/2023
44:33
In this episode, Bozidar is joined by Brian Kaiser, Executive Vice President and Head of Strategy at Klick Health, as well as Thomas Engstrom, Global Group Director of Influencer Marketing at Klick Health.
CX and Pharma Launches: Why Superior Clinical Data is Not Enough Anymore to Win Pharma Launches and How to Strategically Leverage Customer Experience
26/4/2023
43:50
In this episode, Bozidar is joined by AJ Triano, EVP of Customer Experience Practice at Syneos.

Altri episodi

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Pharma Launch Secrets

Evermed

34 episodi

“Professors in the Hot Seat,” Novo Nordisk, Medical Education, and Pharma Launches: How the KOL Interview Format Unleashed Repeated Engagement and Education for Novo Nordisk

US Launches: How to Use Media Channels, Ads, GPT, Endemic, and Non-Endemic Channels to Be Relevant From Day 1 and Drive a Successful Launch

Content, GPT, MLR, and Medical Affairs: How to Make Medical Operations Future-Ready and Lead with Trust, Scientific Evidence, and Omnichannel?

Medical Societies and Pharma: Unleashing Blockbuster Launches Through Partnerships and Medical Education

Binge-Worthy Content Experiences for HCPs: Why They Are the Key to Engaging HCPs in the Post-COVID World

Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx

A Conversation With The Havas Team: How to Use Omnichannel and CX to Succeed With Launches in 2023 and Beyond

Modular Content: How to Use It Effectively to Accelerate Pharma Launches and Drive HCP Behavior Change

Launching with Influencers: How to Leverage KOLs, DOLs and New Channels to Engage Healthcare Professionals Authentically During Your Product Launch

CX and Pharma Launches: Why Superior Clinical Data is Not Enough Anymore to Win Pharma Launches and How to Strategically Leverage Customer Experience