Embracing Erosion

On this episode of Embracing Erosion, Devon chats with Kalyn New, the VP of Marketing at ROLLER. They discuss what wine tasting can teach you about marketing, what to do as a marketer if your audience doesn’t use or value digital channels, how to foster team collaboration and creativity, how leaders should balance transparency with authenticity, why saying no to new customers can be powerful, and much more. Enjoy! --- Support this podcast: https://podcasters.spotify.com/pod/show/devon-orourke/support

On this episode of Embracing Erosion, Devon chats with Adrian Koehler, the Founder and Senior Partner of executive coaching firm, Take New Ground. They discuss how to escape a victim mentality and the power of accepting responsibility, leading with authenticity, how to ask the most difficult questions, the importance of creating a culture of leadership (and how), and much more. Enjoy! --- Support this podcast: https://podcasters.spotify.com/pod/show/devon-orourke/support

On this episode of Embracing Erosion, Devon chats with Tamara Grominsky, the Founder of PMM Camp and formally the VP of Product Marketing at Kajabi and Chief Strategy Officer at Unbounce. They discuss how to go from product marketing leader to a c-suite executive, break down how to launch a solopreneur business, how to diversify a product portfolio and revenue streams, how to use urgency and scarcity in your go-to-market strategy, and much more. Enjoy! --- Support this podcast: https://podcasters.spotify.com/pod/show/devon-orourke/support

On this episode of Embracing Erosion, Devon chats with Nicole Silver, the SVP of Marketing at Volta. They discuss the intersection of technology, media, and climate awareness, why company and product positioning is never static, how carbon emissions and transportation are evolving, how a career in politics can teach you marketing tactics, how to make decisions with a macro-to-micro approach, and much more. Enjoy! --- Support this podcast: https://podcasters.spotify.com/pod/show/devon-orourke/support

On this episode of Embracing Erosion, Devon chats with Chris Wells, the Founder and Managing Director of Adience, a B2B market research consultancy. They discuss B2B research best practices, how to source qualitative interviews, the common mistakes B2B companies make with their research efforts, how the practice of market research is evolving, why every leader should try to make themselves redundant, and much more. Enjoy! --- Support this podcast: https://podcasters.spotify.com/pod/show/devon-orourke/support

On this episode of Embracing Erosion, Devon chats with Jason Grunberg, the Chief Marketing Officer at Bluecore. They discuss using time horizons to view roles and responsibilities and to become a more effective leader, what it’s like being a CMO at a PE-backed portfolio business vs a venture-backed company, why community marketing is the next frontier, how generative AI will impact marketing orchestration, and much more. Enjoy! --- Support this podcast: https://podcasters.spotify.com/pod/show/devon-orourke/support

On this episode of Embracing Erosion, Devon chats with Steven Cohn, a 4x founder and the current Founder & CEO of Winware, an AI company dedicated to helping product-led teams trial conversion rates. They discuss what it’s like building and exiting 3 businesses (and working on his 4th), what Monday.com and other leading PLG companies are doing to drive conversions and retention, why it’s important to just get started and not mull ideas over too long, and much more. Enjoy! --- Support this podcast: https://podcasters.spotify.com/pod/show/devon-orourke/support

On this episode of Embracing Erosion, Devon chats with Patrick Wall, the Head of Competitive Intelligence at cybersecurity company, Imperva. They discuss the current state of cybersecurity, how to build an exceptional competitive intelligence (CI) program, why tiering competitors leads to more focus, how AI will impact cybersecurity and CI, why qualitative data can sometimes be more insightful than quantitative, and much more. Enjoy! --- Support this podcast: https://podcasters.spotify.com/pod/show/devon-orourke/support

On this episode of Embracing Erosion, Devon chats with Ryan Sorley, the Vice President of Win/Loss at Klue and the founder of DoubleCheck Research a win/loss analysis firm acquired by Klue in early 2023. They discuss the challenges of growing a services business, what it's like to sell your business, how win/loss programs help entire organizations grow, how generative AI will impact win/loss, and much more. Enjoy! --- Support this podcast: https://podcasters.spotify.com/pod/show/devon-orourke/support

In the season premiere of the Competitive Enablement Show, Fluvio's founder and managing partner Devon O'Rourke joined Adam to talk about what it takes to create a winning go-to-market motion. Devon shares why it's a mistake to put the cart (your product) before the horse (your GTM motion), why the best leaders understand that decisions are always a two-way door, and why your leadership team needs to understand the market landscape — especially your position relative to the competition. Enjoy! --- Support this podcast: https://podcasters.spotify.com/pod/show/devon-orourke/support