The community behind Primark’s marketing strategy

28/7/2025

Drapers Talks

0:00

27:34

Primark’s marketing and community leads shed light on how the retailer is utilising its community to drive its social media channels.

Altri episodi di "Drapers Talks"

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Laura Hilton, COO at With Nothing Underneath, reveals how to keep returns low.
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Superdry chief operating officer Shaun Packe details how it is tackling international tariffs and trade deals.
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Industry leaders from Dr. Martens, Fred Perry and Vervaunt dive into paid media’s role in brand growth.
The community behind Primark’s marketing strategy
28/7/2025
27:34
Primark’s marketing and community leads shed light on how the retailer is utilising its community to drive its social media channels.
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This chat with Simone Williams, technology, digital and business development director at Cos, uncovers how the brand transformed its entire tech stack.
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David Clark, chief customer officer at Frasers Group, explores the launch of Sports Direct’s new benefit-based membership programme.
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Orlebar Brown’s Jamie De Cesare and Shopify’s Deann Evans discuss how unified commerce is driving personalisation at the menswear brand.

Altri episodi

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The community behind Primark’s marketing strategy

Drapers Talks

Altri episodi di "Drapers Talks"

How Pentland tracks supply chain challenges

With Nothing Underneath’s tips to limit returns

How Superdry is navigating tariffs

Matalan: how the retailer harnesses influencers

Tips to build a brand in the social media sphere

How paid media is evolving

The community behind Primark’s marketing strategy

Cos’s learnings from re-platforming

Boosting loyalty with Frasers

Orlebar Brown: personalisation and unified commerce