B2B Growth: Your Daily B2B Marketing Podcast podcast

Tips and Tricks to Rolling Out An Employee Advocacy Program on Social Media w/Sarah Goodall

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35:06
Manda indietro di 15 secondi
Manda avanti di 15 secondi

In this episode, Dan Sanchez talks with Sarah Goodall who is the CEO of Tribal Impact about her experience launching and maintaining successful employee advocacy programs.

You will learn:

  1. How to incentivize employees
  2. Common hurdles employers run into
  3. What the most successful companies are doing right
  4. How to find your first few employees to get started.

Altri episodi di "B2B Growth: Your Daily B2B Marketing Podcast"

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  • B2B Growth: Your Daily B2B Marketing Podcast podcast

    Brand Vs Branding - The Debate with Sam Moss & Dan Sanchez

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    In this episode, Dan Sanchez talks with Sam Moss, the co-founder of 1Click Agency about the difference between brand, branding, and what it takes to see success. Sam Moss takes the position that branding includes creating the logo, website, colors, and swag. Dan Sanchez takes the position that branding is identifying beliefs that make you weird, messaging, rituals, a villain, and a leader. Listen to them talk it through, share their truths, and unpack the fuzzy topic that is branding. Connect with Sam:  https://www.linkedin.com/in/sam1ca/ [email protected]
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    From Transactional Copy to Transformational Content w/ Rita Richa

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    In this Episode, Benji sits down with Rita Richa, producer at Sweet Fish to break down the much-needed move away from transactional copy. If you find your copy feeling stale, robotic, or just plain boring Rita provides the spice you need to find your voice and start producing transformational content. We discuss several strategies for better writing in this episode including the F.I.R.E acronym that we use here at Sweet Fish. To read the full blog about F.I.R.E, click here. Connect with Rita: LinkedIn Email Connect with Benji: LinkedIn Email
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    The Next Wave Of Content Marketing for B2B w/Joe Pulizzi

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    Cultivate an Evergreen Brand that Matches the Pace of Innovation w/ Aaron Cort

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    The 30/30/30 Plan and Introducing a New Co-Host: Benji Block

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    In this episode, Dan Sanchez talks with Benji Block, the newest addition the Sweetfish Team and now Host of B2B Growth. We discuss the "30/30/30 Plan". How can 30 books, 30 interviews, and 30 blog posts propel your thought leadership and career? We're looking forward to exciting days ahead for the show and all the practitioners we will be highlighting on the show moving forward. Connect with Benji:  Connect with Benji on LinkedIn [email protected]
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    In this episode, Dan Sanchez talks with Gaetano DiNardi who is the former Head of Growth and Demand Gen at Nextiva about the status and future of paid, owned, and earned media for B2B marketing teams. The last ten years have great for paid media, but is it still in its heyday? Are we transitioning to something else or moving away from paid media all together. Find out as Gaetano and Dan wrestle with some hard questions.
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    In this episode, Dan Sanchez talks with Ethan Beute who is the Chief Evangelist at BombBomb about the launch of his new book, Human Centered Communication. Learn why digital pollution is hurting others and your bottom line and how to evaluate your campaigns. Buy a copy of his book here.

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