2Bobs - with David C. Baker and Blair Enns podcast

Five Levels of Pricing Success

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33:57
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Blair combines a few of the deeper topics he and David have already covered to provide a larger view of the overall pricing journey he recommends creative firms take.

Altri episodi di "2Bobs - with David C. Baker and Blair Enns"

  • 2Bobs - with David C. Baker and Blair Enns podcast

    Attribution Errors

    30:26

    Where did the new client come from? Who gets credit? Should the new business person be involved in growing existing accounts? How should they, and/or the account people be compensated? Blair addresses all of these sales attribution questions.
  • 2Bobs - with David C. Baker and Blair Enns podcast

    How to Write That Book

    30:44

    You don’t need a degree or license or permission to write a book. David and Blair share the steps they took and what they have learned from the writing process.
  • 2Bobs - with David C. Baker and Blair Enns podcast

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  • 2Bobs - with David C. Baker and Blair Enns podcast

    Should You Write That Book?

    34:32

    If you think you might have a book in you but aren't sure writing and publishing your own book as an entrepreneur is worth the effort, this episode is for you.
  • 2Bobs - with David C. Baker and Blair Enns podcast

    Are You Ready for a Minority Partner?

    29:20

    David has eight questions he wants agency principals to ask themselves before hiring him to help add a new partner.
  • 2Bobs - with David C. Baker and Blair Enns podcast

    Approaching Normal

    34:48

    In this follow-up to their July 2020 discussion, “Four Regrets You’re About to Have,” David interrogates Blair on the extent to which he is a valuable and accurate predictor of what is happening in the marketplace.
  • 2Bobs - with David C. Baker and Blair Enns podcast

    Talking About Mental Health

    31:56

    Blair interviews David on his recent article in which he was very open and honest about his struggles with depression and anxiety.   LINKS "I Struggle With Mental Health. Maybe You Do Too." mentally-healthy.org Mentally Healthy 2020 Results  
  • 2Bobs - with David C. Baker and Blair Enns podcast

    Orbiting the Giant Hairball

    35:27

    For the last time—ever—David and Blair discuss client-side marketing departments, their struggle to be entrepreneurial and what we can learn from them.
  • 2Bobs - with David C. Baker and Blair Enns podcast

    Five Levels of Pricing Success

    33:57

    Blair combines a few of the deeper topics he and David have already covered to provide a larger view of the overall pricing journey he recommends creative firms take.
  • 2Bobs - with David C. Baker and Blair Enns podcast

    Your Four Advantages Over an In-House Department

    31:53

    In-house creative departments aren't going anywhere, so David wants agencies to be mindful of the unique value they bring to the projects for which their clients still need them.
  • 2Bobs - with David C. Baker and Blair Enns podcast

    A Ten Year Retrospective on the Manifesto

    27:29

    David asks Blair some awkward questions to get inside his head about his successful book, The Win Without Pitching Manifesto.

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