David asks Blair some awkward questions to get inside his head about his successful book, The Win Without Pitching Manifesto.
Altri episodi di "2Bobs - with David C. Baker and Blair Enns"
How to Write That Book
30:44You don’t need a degree or license or permission to write a book. David and Blair share the steps they took and what they have learned from the writing process.
Should You Write That Book?
34:32If you think you might have a book in you but aren't sure writing and publishing your own book as an entrepreneur is worth the effort, this episode is for you.
Are You Ready for a Minority Partner?
29:20David has eight questions he wants agency principals to ask themselves before hiring him to help add a new partner.
34:48In this follow-up to their July 2020 discussion, “Four Regrets You’re About to Have,” David interrogates Blair on the extent to which he is a valuable and accurate predictor of what is happening in the marketplace.
Talking About Mental Health
31:56Blair interviews David on his recent article in which he was very open and honest about his struggles with depression and anxiety. LINKS "I Struggle With Mental Health. Maybe You Do Too." mentally-healthy.org Mentally Healthy 2020 Results
Orbiting the Giant Hairball
35:27For the last time—ever—David and Blair discuss client-side marketing departments, their struggle to be entrepreneurial and what we can learn from them.
Five Levels of Pricing Success
33:57Blair combines a few of the deeper topics he and David have already covered to provide a larger view of the overall pricing journey he recommends creative firms take.
Your Four Advantages Over an In-House Department
31:53In-house creative departments aren't going anywhere, so David wants agencies to be mindful of the unique value they bring to the projects for which their clients still need them.
A Ten Year Retrospective on the Manifesto
27:29David asks Blair some awkward questions to get inside his head about his successful book, The Win Without Pitching Manifesto.
What an Acquirer Will - and Will Not - Care About
28:13Most of us haven’t sold one firm that we’ve owned, and those principals who have formerly sold their firm aren’t always...ahem...telling the truth.