Who Are The Next 100M ETF Investors?

Global ETF inflows continue to break records. Salim Ramji, BlackRock's Global Head of ETFs and Index Investments, breaks down why millions of first-time investors are turning to ETFs and Samara Cohen, BlackRock's Chief Investment Officer of ETFs and Index Investments, explains the changing role of ETFs.

1 Blackrock, Nov 31st '20 - Nov 31st '21

2 BlackRock “Second Annual iShares Report on Investor Progress – Our Next 100M Investors”, as of December 8, 2021(https://www.ishares.com/us/insights/investor-progress-report)

Estimate for new accounts: Financial Times, “Is the army of lockdown traders here to stay?,” Oct. 18, 2021 quoted data provider BrokerChooser estimated that 30 million new accounts were opened in the U.S. during the first 12 months of the pandemic. In the U.K., the Financial Conduct Authority there were 7.1 million new accounts opened between April 2020 and April 2021. In Germany, the number of people who own shares directly or via funds rose by 2.2 million in 2020, according to Deutsches Aktieninstitut (Aktionärszahlen 2020, “Deutschland und die Aktie?” In Australia, Australian Securities & Investment Commission data indicate approximately 700,000 new accounts that traded for the first time. In Canada, as many as 500,000 accounts were opened in the first quarter of 2020 alone (Financial Post, “‘Money to be made’: Meet the new retail investors flooding the market amid the pandemic,” July 6, 2020; Estimate for prior five years derived from publicly available brokerage data from Charles Schwab, Fidelity, Robinhood, and E*trade (7.6 million in 2019, 4.2 million in 2018, 2.7 million in 2017, 2.3 million in 2016, 1.9 million in 2015).

3 Nasdaq “A New Way to Look at Retail Trading Trends”, November 8, 2021 (https://www.nasdaq.com/articles/a-new-way-to-look-at-retail-trading-trends)

4 BlackRock “Second Annual iShares Report on Investor Progress – Our Next 100M Investors”, as of December 8, 2021(https://www.ishares.com/us/insights/investor-progress-report)

BlackRock, as of Dec. 4, 2021. We divided our assets under management by 120 million, Figure estimates the combined reach of our iShares ETFs and index mutual funds, LifePath® index target-date funds and other index-tracking products that are used in retirement plans BlackRock, Broadridge (as of Nov 4, 2021); Blackrock FP&A (Institutional Index AUM as of Oct. 31, 2021); BlackRock estimated target date fund choice for 20% of Fortune 100 companies (June 2019); BlackRock Lifepath DC plan clients (as of Oct. 31, 2021). Publicly reported average “number of members” statistics collected from various relevant client websites. U.S. iShares users calculated based on total number of accounts in the U.S. holding iShares ETFs [or index mutual funds], by ticker level and internal assumptions on number of accounts per household, per user and tickers per account; Institutional index mandate client (ex ETF) estimate based on Blackrock AUM and number of users across accounts.

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