The Artist Entrepreneur Podcast podcast

The Artist Entrepreneur Podcast

Catherine Orer

Discover how to bridge the gap between your creativity and savvy business sense with The Artist Entrepreneur founder and Business + PR Strategist, Catherine Orer. Each episode, Catherine delves deep into a juicy business question, getting insight from artists and professional experts, and sharing her own art world experiences to offer an answer. With no-nonsense advice and actionable strategies, she pushes back on the idea that artists cannot be entrepreneurs, and helps creatives build the successful, fulfilling careers they’ve always dreamed of.

36 épisodes

  • The Artist Entrepreneur Podcast podcast

    036 - Engaging Your Audience

    51:05

    Our guest today is David duChemin, a best-selling author, photographer, and a bit of a firebrand where the creative life is concerned. David spent the last fifteen years travelling the world as a humanitarian photographer, and leading creativity workshops. Drawing on a previous twelve-year career in comedy, David has great wisdom to share on the importance of consistently building and engaging with your audience as an integral part of your marketing plan. Catherine and David discuss the ups and downs of being a creative, the importance for artists to understand and do their own marketing and how vulnerability and empathy are key to authentic and successful marketing.  Conversation Highlights: How to make your marketing a gift for your audience What you can do to market your work if you don’t enjoy writing Why social media is good, but not as good as email marketing PLUS: What’s the opportunity that you are missing? Links and resources: DavidduChemin.com theaudienceacademy.com ABeautifulAnarchy.com mycontactsheet.com Don’t forget to follow Catherine and The Artist Entrepreneur on Instagram or Facebook, and subscribe to the newsletter to get updates, advice, and free resources!
  • The Artist Entrepreneur Podcast podcast

    035 - The Art of the Pivot

    53:13

    My guest today has been an active studio artist for over twenty years. Chris McAdoo is also the Director of Strategy and Engagement for the Knoxville Entrepreneur Center, home to the first official ETSY Maker City. As you will discover, it’s following a life-changing event that Chris learned the art of the pivot. Our conversation covers topics that are familiar to the podcast but that we’ve never really discussed in such depth. Chris and I talk about defining your WHY and your values as an artist and the importance of deciding what we want to be but, more importantly, what we don’t want to be. Conversation Highlights: How getting clear on your WHY makes your marketing much easier to execute What it means to define your values and act on those values The importance of developing partnerships and asking for help in your life and business PLUS: Why you should have no room for the starving artist myth in your life. Links and resources: Website: https://chrismcadoo.com/ https://themakercity.org/ https://knoxec.com/ Instagram: http://instagram.com/chrisvmcadoo_art https://www.instagram.com/knoxec/ Don’t forget to follow Catherine and The Artist Entrepreneur on Instagram or Facebook, and subscribe to the newsletter to get updates, advice, and free resources!
  • The Artist Entrepreneur Podcast podcast

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  • The Artist Entrepreneur Podcast podcast

    034 - Getting Over the Fear of Promoting Yourself

    51:18

    Anne Tochka is a visual artist based in Cape Cod. Before becoming a full-time painter, she attended Pratt Institute in Brooklyn, NY. She now brings this training to her current work, using brush strokes and color to describe the complex beauty in her surrounding world. Anne is the perfect guest to talk to about how you can go from very resistant when it comes to promoting yourself to finding strategies that fit your style, are authentic to who you are, and… that actually work! Anne was so gracious during the interview sharing what has worked and not worked in her art journey and how artists can and should get over their fear of marketing. Conversation Highlights: How narrowing down your business’ focus facilitates your marketing What you can do about the voice of resistance that says you can’t promote yourself Why you need to be ready to invest in yourself before asking your clients to invest in your art PLUS: A bunch of great nuggets of wisdom to help you promote your art! Links and resources: Website: https://www.annetochka.com/ Instagram: https://www.instagram.com/annetochka_studio/ Don’t forget to follow Catherine and The Artist Entrepreneur on Instagram or Facebook, and subscribe to the newsletter to get updates, advice, and free resources!
  • The Artist Entrepreneur Podcast podcast

    033 - Jason Pickleman - Bridging Gap Between Fine Art and Commercial Art

    30:55

    As an artist and business owner, Jason Pickleman has been bridging the gap between fine art and commercial art his entire career. He has created a body of work both conceptual and popular, applying media as varied as neon, offset printing, silkscreen, collage, and photography. On the other hand, Pickleman’s studio, the JNL graphic design, specializes in the creation of graphic ephemera of unique cultural significance such as exhibition catalogues and brand logos. On today’s episode of The Artist Entrepreneur Podcast, Catherine and Jason discuss how to build an art career with a long term, slow and steady, vision as well as great work ethic. An insightful episode filled with nuggets of wisdom for artists who juggle multiple projects or stream of income in their business. Conversation Highlights: How being creative is similar to being an athlete Why it’s so important to “put in the time” without any expectation of outcome How to tend to your art career as if it was a garden PLUS: Jason shares his one secret to a happy fulfilling art career! Links and resources: Website: http://pickleman.art/ https://www.jnldesign.com/ Instagram: https://instagram.com/pickleman.art/ https://www.instagram.com/jasonpickleman/ Don’t forget to follow Catherine and The Artist Entrepreneur on Instagram or Facebook, and subscribe to the newsletter to get updates, advice, and free resources!
  • The Artist Entrepreneur Podcast podcast

    032 - Taking care of your mental health

    47:44

    Kim McNeil likes to say that in another life, she would have been a wildlife biologist. She eventually decided that painting wildlife was more her style. Like many artists, Kim began painting as a child. During this interview, she shared how for almost twenty years, she didn’t so much as look at a sheet of drawing paper. But, after searching for an outlet to manage the trauma caused by several painful life events, she went back to the one thing that felt most natural to her: art. Many people, especially outside the art world, think that being an artist is smooth sailing. That isn’t exactly how things happen for many. Hopefully, today’s episode will encourage you to prioritize your mental health because, without a healthy mind, it’s almost impossible to have a healthy art business.   Conversation Highlights: Why it’s ok if you are not a full-time artist (yet) How social media can become a source of stress, and what you can do about it Why you are responsible for creating your own “mental health toolbox” PLUS: There is nothing wrong with you, you deserve to be healthy! Links and resources: Website: https://kimmcneil.ca/ Instagram: https://www.instagram.com/kimmcneilart/ Don’t forget to follow Catherine and The Artist Entrepreneur on Instagram or Facebook, and subscribe to the newsletter to get updates, advice, and free resources!
  • The Artist Entrepreneur Podcast podcast

    031 - The inspiring story of Artists for Humanity

    48:26

    This is what we call a feel-good episode! Susan Rodgerson has an education in Fine Arts, but that’s all she will say about herself because she prefers talking about Artists for Humanity, an idea that started as a small and temporary side project. Because of her persistence and dedication, AFH grew over time, from a few participants and a 500 square feet studio to over 300 participants and a 10,000 square feet location that provides under-resourced teens the keys to self-sufficiency through paid employment in art and design. So many nuggets of wisdom are shared in this episode that will inspire artist-entrepreneurs from all walks of life. Enthusiasm, love, and benevolence describe well the overall tone of this episode. This episode is supported by Wireframe, a podcast all about creativity and design. Check it out here: https://link.chtbl.com/wireframe?sid=podcast.theartistentrepreneurpodcast or on your favorite podcast app. My thanks to Wireframe for their support of The Artist Entrepreneur podcast. Conversation Highlights: How a small project with no budget grew and became a success. How Susan felt as an artist becoming an entrepreneur. How to get bigger companies interested in your projects. PLUS: Build, learn, invest! Then build, learn, invest… Links and resources: Website: https://afhboston.org/ Instagram: https://www.instagram.com/afhboston/ Don’t forget to follow Catherine and The Artist Entrepreneur on Instagram or Facebook, and subscribe to the newsletter to get updates, advice, and free resources!
  • The Artist Entrepreneur Podcast podcast

    030 - Protecting Your Art Business

    52:28

    Our guest today is not your average attorney. Far from it! Seth Kaplowitz has a very impressive background as legal counsel and commercial advisor to a wide range of businesses, and not only in the US but internationally as well. Seth founded Kaplowitz Firm in 2012 in order to bring his practical and legal experience directly to businesses and entrepreneurs and to foster an environment where clients would be treated more like partners than customers. Since Seth’s practice is focused on working with lifestyle brands, creatives, and design professionals, he was the perfect guest to talk about all the important legal aspects to consider when growing your art business. Together, Catherine and Seth demystify the client-attorney relationship and why it is so important to protect your artist brand… Even if you think you can’t afford it. Actually, you can’t afford to not listen to this episode! This episode is supported by Wireframe, a podcast all about creativity and design. Check it out here: https://link.chtbl.com/wireframe?sid=podcast.theartistentrepreneurpodcast or on your favorite podcast app. My thanks to Wireframe for their support of The Artist Entrepreneur podcast! Conversation Highlights: Why you should always consider a contract with a client. What you can lose by not consulting an attorney. Which factors influence royalties. PLUS: If you don’t do it for yourself, do it for your legacy! Links and resources: Website: https://www.kaplowitzfirm.com/ Instagram: https://www.instagram.com/kaplowitzfirm/ Don’t forget to follow Catherine and The Artist Entrepreneur on Instagram or Facebook, and subscribe to the newsletter to get updates, advice, and free resources!
  • The Artist Entrepreneur Podcast podcast

    029 - Getting started on your creative journey

    48:14

    Our guest today is a Musician and Educator, hailing from just outside New York City. Connor Frost toured extensively both as a solo act and with his band and started an education company to help emerging musicians write and release their first album. Catherine and Connor discuss throughout this episode the similarities between what it takes to become a successful musician and a successful visual artist. They also talk candidly about the mindset and habits artists from any discipline need to develop to pursue a professional career. Starting with these words: “Art is meant to be shared. Get it out there!”   This episode is supported by Wireframe, a podcast all about creativity and design. Check it out here: https://link.chtbl.com/wireframe?sid=podcast.theartistentrepreneurpodcast or on your favorite podcast app. My thanks to Wireframe for their support of The Artist Entrepreneur podcast!   Conversation Highlights: What are the roots of perfectionism (and how you can manage them) Why you need to be humble about your career. What kind of habits you should develop to support your creativity. Who can become your worst enemy. PLUS: “The Key to Success is to Start Before You’re Ready!” (Marie Forleo)   Links and resources: Website: http://www.connorfrost.com/juststart http://www.connorfrost.com Instagram: http://www.instagram.com/connorlfrost Don’t forget to follow Catherine and The Artist Entrepreneur on Instagram or Facebook, and subscribe to the newsletter to get updates, advice, and free resources!
  • The Artist Entrepreneur Podcast podcast

    EPISODE 028 – The Power of Public Relations

    44:30

    Our guest today is Christina Ioannou, a Zurich, London, and Athens-based multilingual PR professional. With a background in Communication & Mass Media and Art Administration & Cultural Policy, Christina always knew she was going to have a career that would impact the arts. Today, she specializes in creating strategic communication solutions for artists and art organizations. During the interview, she had quite a few tips to share that artists from all walks of life can act upon when it comes to building their online brand and growing their visibility. While PR is a professional specialty, Catherine and Christina discuss how artists can get started doing some of the work themselves to get more exposure for their work. Conversation Highlights: What a PR firm does, and what PR really is. How you can start building a PR network. Why you should start locally, with small steps. How to prepare for a press interview. PLUS: How to work on your messaging to tell a good story! Links and resources: Website: https://www.ccicomms.com/ Instagram: https://www.instagram.com/ccicomms/ Twitter: https://twitter.com/ChristinaIoannu   Don’t forget to follow Catherine and The Artist Entrepreneur on Instagram or Facebook, and subscribe to the newsletter to get updates, advice, and free resources!
  • The Artist Entrepreneur Podcast podcast

    027 - Everything you need to know about NFTs

    52:34

    NFTs are the cool new thing in the art world at the moment, and we can probably all agree that they are here to stay. My guest is very enthusiastic about them, yet prudent. Yuri Cataldo is Co-Founder and General Partner of Athenian Venture Capital and Co-Author of the blockchain book “Be Left Behind”. But before he got into all of this, Yuri was first classically trained in theatre as a set & costume designer. He worked on Broadway and later became an entrepreneur, starting multiple ventures. He became involved with cryptocurrency when a business he worked with started accepting it as payment, and then became an expert in that field when he wrote a book on the topic. In this episode, Yuri explains at length what NFTs are (and aren’t) with clear explanations and examples. Conversation Highlights: What NFTs are and are not. Why NFTs are both amazing and garbage. Why artists should learn more about NFTs. What the pros and cons of NFTs are PLUS: Don’t forget the taxes! Links and resources: Website: www.yuricataldo.com and www.athenian.vc Instagram: https://www.instagram.com/ycataldo/ Book: Be Left Behind Great Explainer of NFTs from Wax: https://medium.com/wax-io/the-beginners-guide-to-nfts-and-how-to-get-them-on-wax-8c377f008f0e How to make an NFT for beginners: https://www.youtube.com/watch?v=0NmmF9lJBlU General article on NFTs from the NY Times: https://www.nytimes.com/2021/03/11/arts/design/what-is-an-nft.html Don’t forget to follow Catherine and The Artist Entrepreneur on Instagram or Facebook, and subscribe to the newsletter to get updates, advice, and free resources!

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