Respect The Process

Joaquin Elizondo has over 20 years of experience as an editor and currently works in the world of scripted television shows in Hollywood. His most recent editing credits include Narcos: Mexico (Netflix), The Hot Zone: Anthrax (NatGeo), Dark Winds (AMC) and is currently working on Griselda, a new Netflix limited series starring Sofia Vergara. We both proudly mentor through the Filmmakers Academy,…

Natasha Lee is one of my favorite photographers and I love watching her directorial career take off, bringing her refined aesthetic to film. Natasha is a Malaysian-Chinese Travel, Lifestyle & Hospitality Photographer & Director whose visuals evoke a sense of presence, of the fleeting moments that make an experience memorable. Her imagery is steeped in a sense of warmth and leisure, inviting viewers…

Filmmaker Kevin O’Brien has been making spots for a decade and is quick to embrace new tools if they serve his story. He generously gave me insights when I was in prep. He’s also got a feature film “At The End of The Day” for you all here on iTunes. And here is it for free. Enjoy his spots here. Commercial Directing Shadow is…

For my final project in this intense, alt-MBA course though Section4, I decided to just share the story behind making my newest course, launched while taking this class. Commercial Directing Shadow is unique in that it puts you by my side, a Behind-The-Scenes on steroids. I explain what I’m doing and why I do it, you download the scripts and…

Filmmaker Robert Boocheck has directed hundreds of commercials for brands such as Google, Samsung, Geico, Toyota, and Ray Ban. His spots have earned Clios, One Shows, Addys, and a bunch of other oddly named awards. His short films have been shown at major festivals including Telluride, Toronto International Film Festival, and Fantastic Fest. You’ll love our chat about the state…

Director/DP Matt Uhry joins me in a a deep dive into filmmaker archetypes and processes. Spoiler art: he gets a call from Paris about a job directing cats in Spain during this call.  Matt has directed campaigns for Sony, Lenovo, Nikon, Nokia, Intel, Ford and Honda. His commercial work for Kellogg’s, Gap, and Bacardi has also been featured in the…

This is 9 minutes of me rambling about being obsessed with every job more than anyone else. I’ll be at the launch party for Void Studios, April 30th at 4pm. Join me as I celebrate this new studio space. I’m giving away some Voodoo books, my Masterclass, and answering any filmmaking questions y’all have. And Void is raffling off a free…

As Director and Creative Director of BC Media Productions, Ben Consoli has produced award-winning commercials and videos for Amazon, Nestle, Panera and Honda, to name a few. As host of the Go Creative Show podcast, Ben has interviewed over 200 of the top filmmakers in the world. With the Go Creative Show podcast, Ben entertains and educates an audience of fellow filmmakers across the globe. Each week…

Creative Director John Pedersen is a talented Director/Producer who spent his last few years in-house as a creative Swiss Army Knife for Scheels sporting goods mega stores. I’ve consulted with John and his team over the last few years on both creative and logistics. His spot called “Kid Coach” was made specifically for the Super Bowl in Scheels country and it turned out fantastic. Recently, he’s…

In 2021, Hafeez Saheed joined McCann Detroit to oversee production on the prestigious General Motors and Shoe Carnival accounts. We bumped into each other while Hafeez was in post for GM’s Dr. Evil EV Super Bowl spot with my pal Co-CCO Chuck Meehan. So Hafeez adds Mike Meyers to a celebrity list that includes Beyoncé, SpongeBob and more. He has served on…