Boosting loyalty with Frasers

02/07/2025

Drapers Talks

0:00

34:18

David Clark, chief customer officer at Frasers Group, explores the launch of Sports Direct’s new benefit-based membership programme.

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34:18
David Clark, chief customer officer at Frasers Group, explores the launch of Sports Direct’s new benefit-based membership programme.
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Boosting loyalty with Frasers

Drapers Talks

D'autres épisodes de "Drapers Talks"

How Pentland tracks supply chain challenges

With Nothing Underneath’s tips to limit returns

How Superdry is navigating tariffs

Matalan: how the retailer harnesses influencers

Tips to build a brand in the social media sphere

How paid media is evolving

The community behind Primark’s marketing strategy

Cos’s learnings from re-platforming

Boosting loyalty with Frasers

Orlebar Brown: personalisation and unified commerce