118. How to live rent-free in your ideal customer's head: 20 brand awareness ideas for artists and makers

Oh my goodness, we did something totally different and SO exciting! For the very first time ever, Brand Your Passion went LIVE and in-person, and it was absolutely incredible!I had the absolute pleasure of sitting down with two incredible artists - the amazing Pepper Raccoon and Emma Smith (you might know her as @steerIllustrations) for our very first live podcast recording. The atmosphere was electric - a room full of creative energy, real conversations, and that buzzing excitement that only happens when creative souls come together!Have you been wondering how other artists are actually marketing their work? Like, how do they really feel about Instagram and TikTok? What strategies are working for them right now?Well, in this extra special episode, we're diving into their real, honest thoughts about different marketing platforms, the actual strategies they use to get their work out there, and their favourite ways to connect with their audience.This episode is your behind-the-scenes peek into what really works. Plus, you'll get to feel like you were right there with us!Wanna join the Brand Your Passion Collective and become part of this amazing creative community? We’d love to have you! Head to 👉🏼 makerandmoxie.com/community.–––––––––––Where to connect with Emma Smith:Instagram: @steerillustrationsWebsite: steerillustrations.comWhere you can find Pepper Raccoon:Instagram: @pepperraccoonWebsite: pepperraccoon.com–––––––––––WANT MORE?💻 Read the blog post📰 Join the Moxie Musing newsletter–––––––––––CONNECT📷 Connect on Instagram @makerandmoxie🤳🏼 Find me on TikTok🎨 Find me on Threads🌐 Check out my website🎙️ Sponsor Brand Your Passion–––––––––––DROP SOME LOVE🎧 Leave a review on Apple Podcasts🎧 Leave a rating on Spotify🧡 Provide feedback & get a free workshop!🫙 Add to...

Ready to transform your brand from 'meh' to absolutely magnetic? In this episode, I'm spilling all the details about my Brand Magic Blueprint - the exact framework I use to help artists and makers turn their passion into a brand people can't help but fall in love with!I'm breaking down the 8 magical modules that'll take you from scattered to strategic in just 90 days, from discovering your brand's true purpose to crafting a personality that stands out, we're covering everything you need to build a brand that feels authentically, wonderfully YOU.Think crystal-clear brand strategy, head-turning visuals, and a marketing plan that actually works (and feels good!). Whether you're joining the Brand Your Passion Collective or flying solo, these steps are your roadmap to creating that creatively fulfilling, community-building, financially stable art business you've been dreaming of.Want in on the Brand Your Passion Collective? The doors are now open at bit.ly/BYPC! If you are listening on the day this comes out, you've got 48 hours to grab founding member pricing of just $90 a year or $9/month before it goes up.Let’s take your brand from ‘ehh’ to adored together!–––––––––––I’d be eternally grateful if you voted for Brand Your Passion in the New Zealand Podcast Awards 2024! Nominations close on the 28th of November 🎙️ Drop your nomination and comment HERE!–––––––––––WANT MORE?🎧 104. The power of personality: Why you are your brand’s best asset🎧 86. 8 ways to create compelling content that speaks directly to your ideal audience💻 Read the blog post📰 Join the Moxie Musing newsletter–––––––––––CONNECT📷 Connect on Instagram @makerandmoxie🤳🏼 Find me on TikTok🎨 Find me on Threads🌐 Check out my website🎙️ Sponsor Brand Your Passion–––––––––––DROP SOME LOVE🎧 Leave a review on Apple Podcasts🎧 Leave a rating on Spotify🧡 Provide feedback &amp; get a free workshop!🫙 <a href="https://makerandmoxie.ck.page/products/support?utm_source=brand+your+passion&amp;utm_medium=podcast&amp;utm_campaign=ep-126" rel="noopener...

As an artist, maker and creative, do you wish you had a supportive community of fellow creatives by your side? You know those days when you're sitting alone in your studio, staring at your work, and wondering if anyone else in the whole wide world gets it?Those moments when you're second-guessing your prices, overthinking your latest design, or feeling totally stuck on how to grow your creative business?Over the past few months, I’ve been having heart-to-heart convos with creatives just like you. While I expected to hear about branding challenges (and believe me, I did!), what struck me the most was something deeper.People were craving community and connection.Real, genuine, support-each-other-through-thick-and-thin kind of connection.So I did a thing, specifically for creatives just like YOU. And with that, let me introduce you to the Brand Your Passion Collective! A membership where we turn creative passions into thriving businesses, together.It’s a membership for artists and makers who want to craft a creatively fulfilling, community-building, financially stable art business, with your fellow creatives by your side each step of the way.And in today’s episode, I’m giving you the complete rundown of what the membership is all about, EVERYTHING that’s included, and how you can join now as a founding member.Become a founding member and hop on the waitlist now at bit.ly/BYPC. We kick off on November 18th for waitlist members or the 20th for everyone else. I can't wait to welcome you into this amazing community of creatives!–––––––––––I’d be eternally grateful if you voted for Brand Your Passion in the New Zealand Podcast Awards 2024! Nominations close on the 28th of November 🎙️ Drop your nomination and comment HERE!–––––––––––WANT MORE?🎧 122. The power of partnering up: Your guide to collaborating with other artists🎧 93. Why you need to stop dreaming and start doing!💻 Read the blog post📰 Join the Moxie Musing newsletter–––––––––––CONNECT📷 Connect on Instagram @makerandmoxie🤳🏼 Find me on TikTok🎨 Find me on Threads🌐 Check out my website🎙️ Sponsor Brand Your Passion–––––––––––DROP SOME LOVE🎧 <a...

Are you stuck in “learning mode” and not taking action? We all struggle with it from time to time: learning without doing because hey, learning is exciting! I get it. One of my core values is to never stop learning. But there comes a time when learning more isn’t helpful; instead, it’s action-taking that you need to be doing.In this episode, I’ll share 10 quick, actionable steps - each taking just 15-30 minutes - that will help you fall back in love with your brand and get things moving.From designing a sleek email signature to updating your bio and organising reusable content, these small but mighty steps will give your brand a profesh edge.Plus, we’ll talk about higher-level strategies like repurposing content, crafting templates, and discovering your unique “you-isms” - those special touches that make your brand unmistakably yours.So if you’re ready to take your brand from “hot mess” to “hell yes”, this episode is jam-packed with practical, doable steps to get you there!–––––––––––EPISODE MENTIONS:⚡ Create your email signature with Scribe⚡ Grab the checklist to take your brand from a hot mess to hell yes!–––––––––––WANT MORE?🎧 64. The ultimate guide to creating a consistent brand experience that wows your customers✍️ The fundamental principles every creative needs to know to design their own brand💻 Read the blog post📰 Join the Moxie Musing newsletter–––––––––––CONNECT📷 Connect on Instagram @makerandmoxie🤳🏼 Find me on TikTok🎨 Find me on Threads🌐 Check out my website🎙️ Sponsor Brand Your Passion–––––––––––DROP SOME LOVE🎧 Leave a review on Apple Podcasts🎧 Leave a rating on Spotify🧡 Provide feedback &amp; get a free workshop!🫙 Add to the podcast tip jar to support the show

You know what I admire even more than a creative chasing their passion and launching a business?A creative who knows when to spot the signs that it’s time to hit pause - or even pull the plug - when their business isn’t serving them anymore and getting back to the basics of creating purely for the love of it. That’s the real magic!And in this episode, we’re talking about just that with my guest, Kassy King.Kassy is a multidisciplinary creative, total arts-and-crafts dabbler, and a big-time fan of colour and upcycling. She ran Kassy King Designs until early 2024 when she decided to close up shop to focus on finding that sweet spot between work and life.Today, we’re diving into the good stuff: how to know when you’re ready to hire a branding designer, why a cohesive brand is a game-changer for your creative biz, the not-so-glamorous side of hosting workshops, and how to tap into your local community.Plus, we’ve got tips for collaborations, landing magazine features, and figuring out when it’s time to close your creative business - and what life looks like afterwards.–––––––––––––––––––––––Connect with Kassy:Instagram: @kassykingdesignsTikTok: @kassykingdesigns–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Recommended Episodes:#86. 8 ways to create compelling content that speaks directly to your audience#70. 50 content ideas for artists to establish your brand on social media–––––––––––––––––––––––Want to support the show &amp; help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options &amp; book in here.

It’s no secret that I love collaborating with other artists.Not only will you make new friends and connect with other creatives like you, but you will also be seen by a whole new audience and expand your reach!What’s not to love?!In this week’s episode, I’m diving into the wonderful world of collaborations.We’re talking about:🎨 Why you should prioritise collaborations if you aren’t already🎨 The collaborations that have worked the best for me so far!🎨 What kinds of collaborations you can do TODAY🎨 How to initiate the collaboration &amp; what to say when you reach out to collab🎨 Plus, how to make the most of your collaboration so it’s a win-win for you and the person you’re collaborating with!This is a jam-packed episode, so get your pen, grab your paper and let’s dive in!–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show &amp; help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options &amp; book in here.

Curious about what it takes to run a successful sticker club? Wonder no more!In today’s episode, we’re joined by the incredibly talented Itzel Islas, who’s here to spill what it's like running a successful sticker club and so much more!Itzel is a freelance graphic designer and illustrator originally from Tijuana, Mexico, now living in San Diego, California.Her work is inspired by Mexican culture, vibrant colour palettes and playful elements of everyday life. Her mission since 2016 has been to create a positive bi-cultural impact through design.In this episode, Itzel shares her journey of building a sticker club from the ground up, sharing everything from designing the perfect sticker to fostering a community of loyal customers.She also opens up about how she’s scaled her business beyond social media, maintaining authenticity while growing her brand, and the lessons she’s learned along the way.Whether you’re an artist or maker, a sticker enthusiast, or someone curious about turning passion into profit, this episode is packed with valuable takeaways you won’t want to miss.–––––––––––––––––––––––Connect with Itzel:Instagram: instagram.com/yayitzelWebsite: yaylandia.comTikTok: tiktok.com/@yay.itzelPatreon: patreon.com/yayitzel–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show &amp; help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options &amp; book in here.

Ready to turn your brand strategy into a brand IDENTITY? (aka make your brand not only feel and sound good but look good too?!). This step is absolutely crucial for any artist or maker looking to grow your brand.In today’s episode, we’re diving into the process of transforming your brand strategy into a cohesive brand identity that attracts the right audience and reflects your brand personality, and business goals.From how to gather inspiration to putting it all together into brand guidelines, I’m breaking down the 8 key steps to go from vision to visuals.So whether you’re starting out or looking to refine your existing brand, this episode is packed with actionable tips and resources to help you on the way!–––––––––––––––––––––––Resources mentioned in this episode:When DIYing your branding, how do you know if you’re “doing it right?” Listen to the episode or read the blog post hereWhich of the 7 Unique Logo Types is Perfect for You? Find out here!Need help finding branding inspo? Check out my PinterestReady to create your colour palette? Coolors.co or Adobe Color are the tools I recommendUncover &amp; embrace your unique brand magic in 7 days 🪄 with the Brand Magic Blueprint!–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show &amp; help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options &amp; book in here.

Today I have the privilege of speaking with the lovely Ellie Compton, who is an architect and artist who runs a Christchurch-based art studio called Maker of Chaos.Ellie collects people's life stories and weaves them into chaotic and whimsical worlds of art that encourage imagination and discovery. In this episode, you're going to learn how to make art competitions worth your time, get some tips and tricks for growing your following as a brand-new business, and the value of a complete brand experience.–––––––––––––––––––––––Connect with Ellie Compton:Instagram: @ellie.compton__Website: elliecompton.comFacebook: EllieCompton.MakerofChaos–––––––––––––––––––––––Ready to take your art full-time but don't know how? Check out Ellie’s course – Passion to Profession!This 6-week course gives artists and creatives (like you!) the practical tools and face-to-face mentoring to elevate your business confidence, land steady clients and make great money, all while using your creativity as the driving force.View the sales page here ➡️ elliecompton.com/sales-page-passionxprofessionOr join the program & SAVE when you pay in full using our special Brand Your Passion link! Use discount code “PASSION20” at checkout!Click here to join Passion to Profession & save when you pay in full!–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

For people to buy your work, they need to be thinking about your work, and to be thinking about your work, they need to be AWARE of your work.So, are you ready to make your brand unforgettable and live rent-free in your ideal customer’s head?Look no further, cause in today’s podcast episode I’m sharing 20 game-changing tips for artists and makers to boost your brand awareness and get your ideal client thinking of you first.From revamping your bios, leveraging Pinterest, and the difference between brand awareness and brand visibility (and everything in between!), I’ve got you covered with 20 actionable steps to get your brand not only noticed but REMEMBERED.It’s time to live rent-free in your ideal customer’s head, my friend.–––––––––––––––––––––––Do you have a spare 2 minutes to answer a few quick questions to help make this podcast even MORE impactful? In return, I’ll send you the entire first module of my signature brand strategy course, Map Your Brand Magic, as a big thank you!You can fill out the super quick form here ➡️bit.ly/passionpodfeedback–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.