Be Customer Led podcast

Kermit Randa on the Importance of Customer Success in Driving CX

16/03/2022
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This week’s Be Customer Led with Bill Staikos features Kermit Randa, a results-driven CEO with vast expertise managing the transformation to establish accountability, high performance, and profitable development cultures. He is also a visionary well-known as a strategic thought leader, motivator, and mentor. Throughout the episode, he discusses the importance of customer success in driving CX, drawing on his experience and expertise as a change agent who effectively leads firms to become sustainable, thriving category-leading businesses.

[01:16] Background – Kermit describes his journey and the factors he believes contributed to his current position.

[04:41] Customer Success - Kermit delves deeply into defining customer success, noting that it has risen significantly in relevance within a firm during the last five years.

[10:35] More on Customer Success – Further elaborating on customer success, Kermit discusses the critical responsibilities of the CEO position regarding customer success.

[13:48] Customer Retention – Kermit addresses some important ways in which customer success teams may begin considering and focusing on retention, a critical component of their responsibilities.

[20:17] Metrics - Kermit mentions several metrics for measuring the success or performance of a customer success management team, which he has employed so far.

[22:47] Customer Experience - Kermit explains how focusing on customer success improves customer experiences.

[26:00] Employee Retention – Kermit presents his thoughts on what he believes leaders should do better in employee retention.

[28:41] Feedback from Employees - Kermit and Bill discuss their respective perspectives on how employers should respond to employee feedback.

[35:26] Inspiration – Kermit talks about his role models and sources of inspiration.

Recourses:

Connect with Kermit:

LinkedIn: linkedin.com/in/kermitranda/

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