Looking for a new podcast? Do you work in Marketing or eCommerce? Join Nicholas Kontopoulos, Adobe’s Regional Head of Marketing for Digital Experience in his brand new podcast Adobe Martech Talk! Adobe Martech Talk is where brands like Petbarn, Mercury Energy, Styletread, Carhatt and their agencies discuss the things they’re doing differently as a result COVID-19. Episode 1 - "When digital becomes your only channel" coming mid-September.
Episode 6: How to digitally transform a B2B business
1:01:11Adobe Martech Talk: Podcast Episode 6 Episode 6: How to digitally transform a B2B business. Partner: James Horne, Balance Internet Client: Brandon Soo, Total Tools Partner: Brett Sinclair, B2B eCommerce Association of Australia and Adobe eCommerce opens up a new channel for B2B businesses, and we have seen a push from B2B to B2E. In this episode, we explore how APAC merchants are embarking on grand scale digital transformation like never before. We speak to the authors of the recently released Whitepaper How to Succeed at Digital Transformation in B2B eCommerce. We are also joined by Brett Sinclair, who is the co-founder of the B2B eCommerce Association of Australia. Our guests talk about the differences in eCommerce for B2B as opposed to B2C. The pandemic also saw a rapid growth in eCommerce between businesses and their journeys, wins and losses in getting through the period of change. They discuss the importance of Digital know-how to get boardroom backing and the role of staff in the transition. Meet Our Guests: James Horne Director of Strategy - www.balanceinternet.com.au Balance Internet is an Australian digital agency based in Melbourne; with offices in Sydney, Canberra, Auckland, Ha Noi and Kharkiv. We specialise in Magento Digital Commerce. Their large, close-knit team are problem solvers at heart, with backgrounds in development, design, information architecture and digital strategy. Responsible for award-winning online networks Balance Internet has weathered countless digital storms, seen mobile phones shrink to nothing and balloon back again. All the while, turning open-source ambitions into success stories for our partners. Brandon Soo Ecommerce Manager - www.totaltools.com.au Total Tools has become the most trusted industrial tool retailer in Australia and, as a result, we must expand. Your retail store franchise will be in an exclusive premium territory plus there are no marketing fees. Our professional, in-house marketing team develops and executes national catalogue and sales campaigns throughout the year. They also advise and assist and help to fund individual regional and local area marketing activities. Brett Sinclair eCommerce Specialist http://www.adobe.com Brett is a digital commerce specialist at Adobe and has been in the eCommerce field for over a decade. Brett has managed first-hand all of the functions of eCommerce, including web merchandising, digital marketing, user experience, technology selection and implementation, customer support, fulfilment, and other operating areas. He is also a founding Director of the B2B eCommerce Association APAC Get in touch: Have any questions you like answered? Please send an email to us at AdobeMartechTalk@adobe.com.
Episode 05: Pivoting quickly to digital offering
46:27Episode 05: Pivoting quickly to digital offering When lockdowns caused a global shutdown of non-essential services earlier this year, many companies needed to pivot, often overnight, to a digital offering. But one energy company over the ditch from us in NZ were already doing things a little differently: Mercury NZ. With all of the company's electricity generation coming from renewable sources, it’s no surprise their pivot to digital is just as unique! In Episode 5 Pivoting quickly to digital offering, learn how companies like Mercury keep ahead of the market through their embrace of the digital experience, and the vital role of people, process and technology. Mercury Energy and their partner, FCB New Zealand, talk us through how digital experiences encompass all parts of the organisation. Meet our guests: Rachel Loughlin Digital Marketing and Performance Manager — Mercury NZRachel is passionate about content marketing and the different ways to grab attention in a cluttered digital world. In her role at Mercury, she leads the digital marketing team to help build the brand and deliver memorable digital experiences for their wholesale and retail customers. Get in touch with Rachel on LinkedIn. Qassem Naim: FCB Every day, our advertising influences thousands of tiny decisions New Zealanders make about all kinds of things — from where they buy a hammer or what programme they watch, to how they help someone with depression. These tiny individual changes add up to significant shifts in attitudes and behaviour. Changes that have helped grow small sales into big sales, small businesses into big businesses and even helped change the shape of our society. These changes have been achieved through our advertising, using our skills in strategy and planning, creative, direct and digital, media, and public relations. Get in touch with FCB. Get in touch: Have any questions you like answered? Please send through an email to us at AdobeMartechTalk@adobe.com.
Episode 04: How does future-proofing work in practice?
48:52Episode 04: How does future-proofing work in practice? As more companies try to speed up or improve how they’re dealing with current challenges, the topic of future-proofing comes up again and again. But what does it look like? In this episode of Adobe Martech Talk, we’ll examine a real-life example of a business that’s set themselves up to flourish, no matter what’s happening around them. In Episode 4 How does future-proofing work in practice, we deep dive into the change management piece of the puzzle when it comes to Martech. Hear how Petbarn are working closely with their agency acidgreen to identify new ways to help and serve customers as customer requirements change and the business innovates. Meet our guests: Edward Sackett Solutions Consultant — acidgreenIn his work at digital agency, acidgreen, Edward helps clients implement enterprise CMS platforms and eCommerce solutions with Magento Commerce. His background as a project manager and business analyst has provided consummate experience in managing stakeholders, meeting deadlines and delivering enviable outcomes for clients. Linden has worked for two years at acidgreen: a multi-award winning full-service digital commerce agency that’s focused on providing premium eCommerce design, development, digital marketing, systems integration and service. Get in touch with Edward on LinkedIn. James Lowe Chief Technology Officer – acidgreen James has over 20 year’s experience working in the IT industry, from a front-end and back-end developer, project manager and consultant through to his current role as CTO at acidgreen. This thorough understanding of all the facets of the industry attests to his passion, especially in terms of eCommerce, where he’s built an impressive reputation for developing, designing and managing high profile digital projects, including 10 years delivering Adobe Commerce solution architecture. Get in touch with James on LinkedIn. Linden Martin Head of CRM and Customer Experience — Greencross Limited With a background in creative design, Linden has spent over eight years at Petbarn, identifying new opportunities for digital growth and experience within the business. This is reflected in Petbarn’s holistic approach, from helping people find their new fur-baby to nurturing and looking after them throughout their life. Linden understands how digital experience offers endless ways to help customers and works to differentiate Petbarn from others in the market. Get in touch with Linden on LinkedIn. Get in touch: Have any questions you like answered? Please send through an email to us at AdobeMartechTalk@adobe.com.
Episode 03: Website traffic increases and how to deal with them
55:09Episode 03: Website traffic increases and how to deal with them 503 Service Unavailable? 404 Not Found? In this episode of Adobe Martech Talk we debunk the common website error codes and talk about the importance of a robust hosting strategy. Hear from the Munro Footwear Group as they talk about the significant increase in their website traffic after the closure of their brick and mortar stores due to the lockdown. Learn practical tips for how to deal with website traffic increases on your own website. In Episode 3 Website traffic increases and how to deal with them we talk to South Australian based Aligent Consulting and their client Styletread (owned by Munro Footwear Group) Australia's leading online shoe retailer. Need an excuse to get outside? Sign up to the Adobe Martech Talk Community and the first 50 people will receive a big bag of swag courtesy of Adobe: https://info2.magento.com/Adobe_Martech_Talk_E01.html Meet our guests: Jonathan Day Founder and Principal Consultant – Aligent Consulting Jonathan is an experienced and respected leader in eCommerce in Australia and overseas. Holding a Masters of Engineering, Jonathan entered the nascent web industry in the late 90s. His work experience includes stints in North America as lead architect for nintendo.com, before founding Aligent in 2009. Aligent has grown to 48 staff in Adelaide, delivering Magento-based eCommerce solutions to brands such as Forever New, Flora & Fauna, Coopers Brewery and Bed Bath N' Table. Aligent is founded on principles of long-term relationships, driving business value and delivering engineering rigour. With a particular focus on making the complex simple, Aligent's solutions are known for user experience, performance and flexibility. Get in touch with Jonathan on LinkedIn. Lee Munro Chief Experience Officer – Styletread Lee has been looking at shoes for most of his life as a member of Australian shoe royalty, the Munro family. Lee admits that he is "often looking at feet not faces". In 2010, Munro acquired StyleTread, Australia’s largest pure-play online footwear retailer. StyleTread was already leveraging Magento Commerce 1. Witnessing for the first time the power of Magento, Munro realized that the platform could combine its multiple brands under one system, improve efficiency, unify inventory management across channels, and boost their business. Together with their Professional Solution Partner, Aligent Consulting, they decided to embark on a corporate-wide upgrade to Magento Commerce 2. Get in touch with Lee on LinkedIn. Get in touch: Have any questions you like answered? Please send through an email to us at AdobeMartechTalk@adobe.com.
Episode 02: The right messaging now? But how?
43:51Episode 02: The right messaging now? But how? We are now in peak corona marketing. People are bombarded with advertising, emails and even memes. We risk turning off our prospects and customers if we can't hit the right note. Or blend in with everyone else. How do we use our brand, our storytelling and our bright marketing minds to differentiate? In Episode 2 The right messaging now? But how? we talk to the local NZ agency Krunch and their client European Motor Distributors who import and distribute the Volkswagen Group brands such as Audi, Porsche, Seat, Škoda and Volkswagen in NZ. Need an excuse to get outside? Sign up to the Adobe Martech Talk Community and the first 50 people will receive a big bag of swag courtesy of Adobe: https://tinyurl.com/y58kk577 Meet our guests: Abi Cooke Head of Client Services - Krunch Abi has over 20 years of experience in Financial Services, both here in NZ and the UK. Her experience spans both agency and client-side, with a focus on Direct Marketing and Marketing Automation. Most recently Abi was part of the specialised team to successfully deliver Marketing Automation into a well known NZ bank. As Head of Client Service, Abi splits her time between client relationship management and leading a highly engaged client services team. Get in touch with Abi on LinkedIn. Matt Tohill General Manager – Digital - European Motors Distributors Matt is an experienced digital leader focused on delivering customer-centred business solutions and driving digital transformation from within. Extensive experience in automotive but also across manufacturing, service, and distribution both customer and vendor side. Get in touch with Matt on LinkedIn Get in touch: Have any questions you like answered? Please send through an email to us at AdobeMartechTalk@adobe.com.
Episode 01: When digital becomes your only channel
48:34Episode 01: When digital becomes your only channel The digital transformation many businesses have needed to undergo to survive COVID-19 have been at a large scale and at a rapid pace. For many businesses’ digital has now become not just a part of a channel mix, but their only channel. In Episode 1 When digital becomes your only channel we talk to the anti-agency Overdose and their client Signet who supply packaging to large ANZ retailers like Big W and Mecca. Need an excuse to get outside? Sign up to the Adobe Martech Talk Community and the first 50 people will receive a big bag of swag courtesy of Adobe: https://tinyurl.com/y42adf7t Meet our guests: Laura Jackson (nee Qureshi) Managing Director – Overdose With 12 years experience in the commerce and digital marketing industry, Laura is Managing Director of Overdose Melbourne. A passionate leader that focuses on positive internal agency team culture and an uncompromising commitment to the growth of our clients. Get in touch with Laura on LinkedIn Suzie Young Head of Digital and Direct Marketing - Signet Suzie currently heads up the Digital and Direct Marketing for Signet, a leading B2B/B2C packaging company with daily E-commerce revenue in excess of six figures. Suzie has 18+ years' experience working in B2B leadership roles across Digital, Sales and Customer Experience, leading teams in the delivery of projects including CRM and Marketing Automation implementations, and Digital Customer Experience design. Suzie is currently leading a project to migrate the Signet website to a Magento 2 technology stack with personalisation at the forefront, to create a best-in-class digital experience in an otherwise traditional industry. Get in touch with Suzie on LinkedIn Get in touch: Have any questions you like answered? Please send through an email to us at AdobeMartechTalk@adobe.com.
Episode 00: Welcome To Adobe Martech Talk
0:59Looking for a new podcast? Do you work in Marketing or eCommerce? Join Nicholas Kontopoulos, Adobe’s Regional Head of Marketing for Digital Experience in his brand new podcast Adobe Martech Talk! Adobe Martech Talk is where brands like Petbarn, Mercury Energy, Styletread, Carhatt and their agencies discuss the things they’re doing differently as a result COVID-19. Episode 1 - "When digital becomes your only channel" coming mid-September.